Hello and welcome to December 2008. And do not get scroooged this month. Its important that you bear with me and read this little note.
So many agents feel this is a slow month. I can tell you otherwise.
It's a buying mood month.
Agents, who sleep in December, die in the first quarter of the New Year. Just see that as a fact.
I watched in 2007 those agents who were great agents but became spenders instead of making Penders.
Man they got so COLD sales wise. And those who did not work in Nov and Dec paid a terrible price with no closings in Jan and Feb and March.
Caught without penders and No good listings, most did not have a pay day until May 2008.
It takes 30 days to break a habit and 30 to make a habit. Do not wait folks !
There are agents who without teams took off the summer or last fall in November and December, paid a terrible price. Further agents who counted on deals before they closed were foolishly led. Agents then stopped lead generating and entered the market cold again. And again , income for those went up and down and away.
So many Agents stopped mailing, thank you cards, personal notes, then circled the wagons and tried to protect income. They stopped making investments in branding and budget and goal models , sadly they lost big time. Those who stopped making calls to thier clients and cold, warm leads, stopped bringing ideas and value daily , weekly and monthly to data base lost again.
In this game you stop and stall, your out. Untill you break the chill and push the rock uphill again. When your hot your hot, and when your not, well you got to, just have to work ceaselessly untill your hot again.
For many in our game , that consistant work effort has not happened. That needed resolve has not kicked in.
For our competitors surely It is easier to whine, to make excuses to loved ones, and to go with the headlines that say we are in an awful market. They are going out of business, adopt thier orphans and take that market they did not want. They are quitting rather then to dig deep and find the market portion that is alive and vibrant and loaded with paydays.
Do not make the mistake that most agents make and ever break your work habits, start making
good habits today, show homes, view homes, get on listing presentations, fight for market share build your pipeline of pending deals and good listings now, get out of Telephone Terror, network, call people ask for business, talk about hot deals in the market place. Work again, and for those working, sharpen your brand and promotion of yourself.
Do not enter the 2009 market COLD; you will be broke and old before your time. DO Not do it. It is so anti career minded. A fatal mistake.
It's December start right now and turn up the heat on yourself. Be a fire-starter now. You have to Shake off the doldrums and get hot, do not wait until the New Year.
Make your habit now. Improve your market now. Be a tough boss to yourself now. And now you have to " get to getting it on."
Remember this saying "if it's going to be, it's up to ME."
Come January do not be picked up on the Loser Cruiser, the ride is free but it has so many negative people on Board. Stop making the excuses and delays and just go at getting things done inch by inch.
It's always better to feel uncomfortable doing lead generation, than uncomfortable without any MONEY.
Its so true, "no money no honey, "no Finance , less romance" Trust me its done inch at a time, and in the end when you work honestly and follow models of work , You will find it easier to get rich than to continue to make excuses.
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Respectfully Barry Papagno OP
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