REAL ESTATE VIDEOS vs VIRTUAL TOURS

By
Real Estate Agent with Florida Property Experts

house for sale in Port Orange
(This blog has been updated. The new information is at Real Estate Videos and Virtual Tours.)

I am admittedly, a You Tube addict. Unfortunately, my addiction so far, has not been business related. But as I've been building my "fun" channel, I've been constantly considering how I could use a real estate channel in a way that would be truly beneficial to my real estate listings. I've seen many real estate channels there, but they get very few subscribers or views, and seem to be operated by novices.

I told my manager several months ago, I see no reason why we can't do an entire video of a home, instead of a distorted virtual tour. (I've never been a fan of virtual tours). So I made a video of one of my real estate listings and posted it to my "play" channel. It got great feedback! Everyone said it was a great idea.

So now; how to segue between my real estate web site, which is a template and unable to host a video, and the video idea.

Here's my You Tube channel www.YouTube.com/TheSmartChoice

*Thank you everyone who directed me to WellcomeMat.com 

Sell a house or condo in Port Orange FL 

 

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Rainer
11,518
Carmen Isais
Barrett-Leber Realty - Davis, CA
Very interesting entry... I don't use virtual tours than pan because I've heard so many complaints about the quality and dizzying effect. But, traditional video might serve to alleviate both. Thank you for the new idea.
Apr 22, 2007 05:12 PM #1
Rainer
162,835
Fred Light
| Nashua Video Tours - Nashua, NH
Real Estate Video Tours for MA and NH

#1  You might want to start by checking out the Video Tour Group here on Active Rain - you will get many ideas there.

#2  YouTube is the worst in terms of quality.  If you want a place to host your videos where you can have your own channel, try WellcomeMat or Blip.TV  Both offer your own 'channel'.

a.  Blip offers great quality (assuming your original is of good quality to start with), and even playback in QuickTime, which is far superior to Flash or .wmv.  (example)

b.  WellcomeMat is a site like YouTube, but specifically for real estate.  It's flash based, but their quality is far superior to YouTube.  They also offer a bonus of being able to key in sections of your video where people can just click on "living room" and go right to that section of your video.  It's very cool.  Plus you can embed small widgets on your site or blog. (example 1, example 2).   They're always upgrading this site, and they seem to have a good handle on what it takes to make this all work....

In the next day or two, Inman News is doing an article (if you receive by email) on video tours for real estate which may give you additional options.  


Apr 23, 2007 12:46 AM #2
Rainmaker
595,563
Lisa Hill
Florida Property Experts - Daytona Beach, FL
Daytona Beach Real Estate
Fred,Thanks! I will look into this. I'd love to use a real estate specific site instead of You Tube. I just didn't know where to find them.
Apr 23, 2007 05:59 AM #3
Rainer
118,729
Bob Sloop, Consultant, Indianapolis, IN
RS Mortgage Consulting - Indianapolis, IN
I am going to try Freds suggestion too.... great question,  thanks.
Apr 24, 2007 06:51 AM #4
Rainmaker
595,563
Lisa Hill
Florida Property Experts - Daytona Beach, FL
Daytona Beach Real Estate
Bob. I tried it. The wellcomemat site is awesome! I already signed up and today I found a new web site provider and host. I'll be fully transitioned, and up and running within the next couple of weeks.
Apr 24, 2007 02:53 PM #5
Rainmaker
595,563
Lisa Hill
Florida Property Experts - Daytona Beach, FL
Daytona Beach Real Estate
Fred- I love the wellcomemat site! Thank you so much for this information!
Apr 24, 2007 02:54 PM #6
Rainer
26,139
Adam Fettes
Intero Real Estate Services - Pleasanton, CA
real estate group

Lisa,

Besides doing virtual tours and custom web sites I've recently added photo-video tours to Youtube. 
I hoping to switch to HD Video tours as the price for blue ray DVD and HD cameras come down in price.

http://www.137orchardpark.com Click on see it on YouTube

If anything my tour on youtube has impressed my clients. 

Photo-Video tours are much less expessive, you don't need a video camera and it is broadcast quality if you ever decided to air it on TV, or put it on DVD.

With a background in VideoProduction and the world pushing towards YouTube it was time to move into video ads.

-Adam
CENTURY 21 Mission-Bishop

Apr 27, 2007 07:10 PM #7
Rainer
162,835
Fred Light
| Nashua Video Tours - Nashua, NH
Real Estate Video Tours for MA and NH

Adam: I wouldn't bother with Blue Ray or HD DVDs yet...  there is still a format war and nobody has 'won' yet.  The discs are expensive, the players are expensive, and you've got a BETA/VHS thing going on.  LG just came out with a combo Blue Ray/HDVideo player, but I think it's considerably more than $1000.  Consumers arent' going to embrace this until pricing comes way down. Until then, it will be a very small niche market.

A high def camera is another thing if you're looking to do online video.  Although it's (obviously) not true hi def online, the quality is far superior.  You can pickup hi def camcorders now for about $1000, so prices are coming down.  I bought a Sony HC3 ($1500) about a year ago, and I've been pleased.  The quality of my real estate video tours is far superior than most out there and it's because it's in high definition.

However, you also need to understand that with HD footage, 1 minute of video is a little over 1GB. So, needless to say, you need to have a pretty hefty hard drive (I've filled up TWO terabyte drives in less than 6 months!) You also need to have some pretty heavy duty computing power to edit HD footage.  

But... if you've got it, the quality difference is pretty substantial. 

 

Apr 28, 2007 04:16 PM #8
Rainmaker
595,563
Lisa Hill
Florida Property Experts - Daytona Beach, FL
Daytona Beach Real Estate
Fred, I opened my wellcomemat account and uploaded my welcome video. I don't have my listings videos posted yet. It  seems many people are missing my point, that I don't like virtual tours. Not just because of the usual room distortion, but because I want to show the actual layout of the house, by walking through it and video taping it. I'll post another blog with my wellcomemat link, once I get it filled in a bit more. Maybe that will help to explain what I want, a little bit better.
Apr 28, 2007 05:40 PM #9
Rainer
118,729
Bob Sloop, Consultant, Indianapolis, IN
RS Mortgage Consulting - Indianapolis, IN
I think they are great if done correctly...
Apr 30, 2007 12:21 PM #10
Anonymous
Christian Sterner

I am a little late to the party, so I apologize; but, if any of you need help further understanding WellcomeMat.com, please give a shout.

 

Christian Sterner

WellcomeMat.com

csterner@wellcomemat.com

cell 303.522.0130 

May 02, 2007 02:10 AM #11
Rainmaker
595,563
Lisa Hill
Florida Property Experts - Daytona Beach, FL
Daytona Beach Real Estate
Christian- Well hello :)  I'm still trying to edit a video to upload. But the only reason it's not  finished is because I've spent too much time posting You Tube videos for play. I really should be working instead :P
May 02, 2007 04:41 AM #12
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Lisa Hill

Daytona Beach Real Estate
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