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New Clients for Christmas!

By
Services for Real Estate Pros with Marketing Solutions by Serena

Give yourself the gift of new clients for Christmas.  You've been good all year and deserve it.  Unfortunately, there is not a Santa that will bring you new clients on Christmas morning. 

There might not be a client Santa, but there are plenty of client elves though.  There are plenty of resources to help you get new clients.  It starts with marketing though.  If potential clients are unaware of all that you can offer them, how can you expect to gain their business? 

Marketing might remind you of annoying jingles and commercials that you would rather fast forward through.  However, it is simply communication.  It can be direct (one-on-one), or mass, but it is still communication.  Sharing yourself with your target market.  They will only know what sets you apart from your competition because you tell them, and then show them. 

Marketing might even be the first budget you look to cut back or cut out all together during an economic hardship.  However, if you want new clients, you'll need to continue marketing.  When the market is down and things are tight, getting more creative, and making your money go farther is in order.  For example, choose smaller ads in your local paper, or try advertising in the classified "homes for sale" section instead. There are plenty of options out there, and I encourage you to explore those options before you quit spending money or time on marketing all together.  

 

   Marketing Solutions by Serena

www.SerenaMarketing.com

Li Read
Sea to Sky Premier Properties (Salt Spring) - Salt Spring Island, BC
Caring expertise...knowledge for you!

I agree that marketing is even more important in a downtime, and the trick is to decide what & where to best spend the dollars.   

Dec 02, 2008 03:39 AM
Bob & Carolin Benjamin
Benjamin Realty LLC - Gold Canyon, AZ
East Phoenix Arizona Homes

It is extremely to market in this tough market -- likely even more so than in a better market. All the best.

Dec 02, 2008 03:52 AM
Nicole Weidauer
Keller Williams Greater Seattle - Shoreline, WA

They will only know what sets you apart from your competition because you tell them, and then show them.

I think the last part is key to getting new clients. Talk is cheap but if you can SHOW how you work and get things done, then they are more likely to trust you and want to work with you.

The book Guerrilla Marketing is full of great ideas for marketing oneself or ones business and all of them are very inexpensive or FREE (We love the word free don't we!?!).

Keep on trucking and talking to those clients!!

Thanks for sharing, Nicole Weidauer

The Egerer & Weidauer Team, Keller Williams Realty North Seattle

Dec 02, 2008 04:06 AM
Ilyce Glink
Think Glink Media - Chicago, IL
Best-selling author, award-winning TV/radio host.

I love the idea of client elves! We could all use some more of those.

Dec 02, 2008 07:20 AM
AMBER NOBLE GARLAND - Top Real Estate Expert, Property Tax Appeal Specialist & Author
Strategic Marketing Expert & Relocation Specialist Serving New Jersey and nationwide! - Marlboro, NJ
- The Agent You Can Trust To Deliver REAL Results!

Excellent advice Serena.

Dec 02, 2008 07:23 AM