Realtor Loyalty

Real Estate Broker/Owner with Jane Baer Realty

Have you ever had a customer that you worked with for years?

You would spends days and days with them, walking lot after lot. You spent $300 buying happy meals, not to mention the gas you purchased.

You even wrote a couple of offers that were refused.

Then one day............They go behind your back and purchase from someone else!!

What do you do? Do you call them and point blank ask them whats up? Do you send them a card congratulating them on their purchase?

This has happened a couple of time. Where is the customer's loyalty? Is there such a thing as loyalty anymore?

Comments (6)

Tim Bradley
Contour Investment Properties - Jackson Hole, WY
Commercial Real Estate Expert in Jackson Hole, WY

I sympathize Jane. I'v been on both sides of that scenario, though. I've sold property to someone, and only later found out that another agent had been working with that customer for months or years. Apparently the other agent had gotten complacent, or didn't push hard enough to close the sale - I don't really know. I would go back to that customer, congratulate them on the purchase, and express disappointment that you were not involved. Ask why and hopefully learn how not to repeat the experience in the future.

Last week a customer of mine put a property under contract, and chose to work directly with the listing agent. When I found out, I asked why. Turns out I had built a great rapport with the wife, but the husband initiated this contact with the listing agent, and then didn't feel comfortable bringing in me as his agent. Ouch.

Best of luck going forward, and keep the interaction with this customer upbeat - you'll earn their respect and future business.

Dec 02, 2008 04:30 AM
Ryan Hukill - Edmond
ShowMeOKC Real Estate Pros of KW Elite - Edmond, OK
Realtor, Team Lead

I'd have to rank this scenario up there in the top 3 most frustrating REALTOR dilemmas.  In the beginning of my RE career, I had friends and strangers alike do this to me, which is why I now require EVERY TIME that my clients (whether they're friends or not) sign a buyer broker agreement before I put too much time and money into their needs.  I realize this sounds cold, but it's the ONLY way to protect yourself from these situations.  You have a choice; protect yourself or be taken advantage of.

Dec 02, 2008 04:30 AM
Jane Baer
Jane Baer Realty - Blairsville, GA
Everything we touch turns to SOLD

Tim - Thanks for your input. You bring up a great point about building a rapport with BOTH husband and wife.

Ryan - Under normal circumstances I don't have customers sign an agreement. But I have to tell you after this experience I will begin to do so. Thanks for stopping by!

Dec 02, 2008 04:40 AM
Kristin Moran
Owner - RE/MAX Access - - San Antonio, TX
San Antonio,TX - Real Estate - 210-313-7397

This is so annoying!  I agree with Ryan, if you have them sign up front (however pushy it may feel) you save yourself time and money!  KM

Dec 02, 2008 04:51 AM
Todd Clark
eXp Realty LLC - Tigard, OR
Principle Broker Oregon

I feel your pain and I have since started using "Buyers Agency Agreements" and I haven't lost a client since. Basically it tells the client that you are there to work for them, but they have to be willing to work with you. It is a legal binding contract, if they do use someone else, they still have to pay you! We have listing contracts, why feel bad about having a buying contract. (1-4)

Todd Clark, Helping Families Home -

Dec 05, 2008 03:34 AM
Kristen Jurevich
Intero Real Estate Services - Hollister, CA

This topic has just hit hard at home, and I will never make the mistake again! Whoever an agent makes contact with a possible client, they should always ask "Are you working with a Real Estate agent?" If they are hesitant in response, then tactfully pry further.  At that point a Realtor should education their future client on the strong NAR Code of Ethics we follow.  Also Realtors are paid a commission only when they write an offer and close the deal.

I know this might be a late post, but we should always remember to be ethical in our profession.

Apr 23, 2009 12:14 PM