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Professional RE Photography increases a homes perceived value

By Dale Charles

Services for Real Estate Pros with Compago

December 03, 2008 03:38 AM

Consider using professional photography to best represent your client's home.

According to a recent survey, the use of professional photography increases the perceived value by nearly 12 percent. On a $500,000 home, this equates to an increase in perceived value of $30,000 and $60,000 respectively.

The New York Times reports that using professional photography is essential in marketing Real Estate as well: http://www.nytimes.com/2007/02/11/realestate/11cov.html?pagewanted=1&ei=5090&en=df26766191f80c8c&ex=1328850000&partner=rssuserland&emc=rss

Compago is Northern California's Premiere Real Estate Photography Studio. See our work on the cover of Sacramento's Luxury Home Magazine issue 4.4 and visit us online at www.compago.net

Best Regards,

Dale Charles
Compago
Auburn, Ca.

www.compago.net
530-392-3354

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Anonymous

Don

But the survey was done by a company that DOES photography, virtual tours slideshows! Not totally unbiased.

Dec 03, 2008 04:38 AM

Dale Charles

Compago - Granite Bay, CA

Photographer

The fact remains that amateur snapshots do not best represent a home for sale - or a sellers best interest. The NY Times reported on the importance of professional photography:

http://www.nytimes.com/2007/02/11/realestate/11cov.html?ex=1329109200&en=36ee0a34028acb09&ei=5124%20ner=permalink&exprod=permalink

To achieve professional results, you must hire a professional. Lighting alone is a key factor in professional photography. In this market especially, there are plenty of listings for buyers to chose from and if you do not use professional photography on a listing you are under-representing a property online.

Dec 03, 2008 05:25 AM

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Dale Charles

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