I hope you all had a wonderful Holiday. I enjoyed it very much. Now let’s go back to Branding! I can’t stop talking about it. It’s all about consistent and successful branding.
We already know that whether you are branding for the first time or re-inventing your brand image, it’s imperative that you choose the right name, the right logo, the right catch-phrase and the right personality for your business.
A strong brand creates trust and emotional attachment that influences a prospect’s buying decision, translating your message into profit. This is not merely achieved through brand image; a strong brand is achieved through brand awareness.
>>First, brand right; then, get the word out
A prospect is aware of your brand when he/she:
Recognizes your brand – the prospect has been in contact with your brand: knows your name, your tag line or has seen your logo somewhere…
Recalls your brand – the prospect associates your brand image component(s) with your product/service/business category, or better yet, with the need or want you satisfy (the problems you solve).
Brand Awareness done right? “I don’t need to spend MORE money!”
You are, of course, right! I find myself bashing the tri-fold again (can’t help it), but in today’s world, market AND economy, your marketing dollars are better spent somewhere else…
Remember perception? If you’re in business, you need a website! To assure return on your investment, hire a web professional with a marketing background so you’ll get a good-looking site that acts as a powerful marketing tool. The best of both worlds! (Hannah Montana really ruined that one for us).
Speechless? Being shy doesn’t feed the piggy bank. Give a speech at a conference or event and make sure the attendee handouts contain not just your name and industry, but your logo and, yes, your URL. Help make it happen and get $pon$or $tatu$ – did I mention perception? Just making sure!
In the News – In the newsletter, that is! Save on print (and a tree, while you’re at it), send an opt-in e-newsletter. These babies are a beauty because you can remind your prospects and clients you still do what you do, provide value and even track your traffic, no survey needed.
Be Active in the Rain – It doesn’t get any better than FREE! You can network and blog and network and blog and network and blog: traffic, traffic, traffic!
Please Read – PR stands for Public Relations or Press Release, if you will – have a current press kit, write articles and submit. 3 easy steps that require time and consistency – well anything in life that is worth something does, too.
“Good Cause Branding” – If you are in the Ego business, forget the billboard. How about donating the cash to a local charity? At least this way it’s justified. Hey, I’m not judging! You can also host an event; donate your time or your product(s), if you sell any.
Autograph 101 – Use an HTML branded e-signature for all outgoing messages with hot links to your website, your blog and – why not? – to helpful resources for your clients. Don’t forget to include your tag line for an added connection.
If you Must Spend – Include your brand name, logo, tagline and URL on EVERYTHING you print. Show your true colors: avoid black and white unless they are your corporate colors. Think outside-the-box and create unique materials for a memorable experience.
Reward Loyalty – Is another way to spend wisely. I love Gratitude Marketing! Practice it and you will too! Send thoughtful correspondence and gifts to your most loyal clients when less expected, and you’ll learn why.
You can work with your marketing consultant to determine what media or strategy is best for your particular target market to ultimately position yourself as The Choice brand on your niche.
Create a strong brand and be truthful to the tangible and intangible promises you make and you’ll gain exposure through word of mouth, also FREE and invaluable.
Hope you enjoyed my post. Have a powerful day!
This article is intended to educate and it constitutes the sole intellectual property of Elayna Fernandez and Designed 2 Impress. Any full or partial reproduction or duplication without the author's express written consent is strictly prohibited and will be considered copyright infringement.
About the Author:
Elayna Fernandez is a marketing consultant in the Naples FL, Estero FL, Bonita Springs FL and Marco Island, FL area. Her company, Designed 2 Impress, is dedicated to assisting individuals and small businesses in Naples FL, Estero FL, Bonita Springs FL and Marco Island, FL in creating successful and consistent brand and achieve their marketing goals.
For more information, please contact Elayna Fernandez or call 239-465-7868.
Thank you for taking the time to read my post!
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