Simply put, being better in this economy is making sure you are prepared to serve the client the first time correctly. There is no time to make mistakes. Contrary to some beliefs of people, just because some sales people get more business than others doesn't mean they are "cut throat." They are simply providing more solutions to problems their clients have.
Being better means taking the time to dig out the details of true desires the client has. It takes a professional to ask the tough questions in a pleasant way. Beating around the bush with a "pansy Annie attitude" will just turn clients off. There is so much stress going on in the lives of people today that they need sales people who function with a "iron fist with a velvet glove". Soft on the outside and tough on the inside gets the job done. There is no time to back off being Mr. Nice guy or Mrs. Nice lady. Don't get me wrong. I'm not saying we shouldn't be nice. I'm saying we can not and should not be wimps. Our clients don't need wimps.
Be better than your competitor. Don't be cut throat. Be better than you've been in the past. Be a man or woman who's sole intention is to get the job done right the first time.
We are in a season where only the strong will survive. I believe many of those who thought they were strong will find themselves analyzing their inner strength. This is more of an inside game than anything else. It's not all about knowledge. It's about belief in self and God. It's about having a philosophy that is predetermined when you show up in the clients living room. And here's the clincher. The client knows you mean business from the first time they meet you.
Please don't get me wrong here. I am not saying you have to have a specific personality to be better and not be cut throat. You can be exactly who you are but the key is being better. In order to be better you have to find a way go get better. Learn all you can about being a better you and the knowledge you have regarding your industry will be complimented so much that people will think of you in an entirely different light.
Looking forward to meeting the better you,
Ced Reynolds
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