To be recognized, to establish a visual connection, to become familiar, so client will know who they are talking to when the call, and a bunch of other good answers.
Yet many realtors who work a handful of neighborhoods or areas don’t shop and dine in those market areas. Instead they go home to their neck of the woods to buy groceries, shop for new shoes or meet friends for dinner. Just ask yourself, will being seen close to your home support your marketing or will being seen in the area you specialize in, have spent all your marketing dollars in, have put your picture all over be more beneficial.
If you want to become familiar shop, dine and support the businesses where you farm.