Why do realtors put their picture on everything?

Services for Real Estate Pros with Stucky Design, Inc.

To be recognized, to establish a visual connection, to become familiar, so client will know who they are talking to when the call, and a bunch of other good answers.

Yet many realtors who work a handful of neighborhoods or areas don’t shop and dine in those market areas. Instead they go home to their neck of the woods to buy groceries, shop for new shoes or meet friends for dinner. Just ask yourself, will being seen close to your home support your marketing or will being seen in the area you specialize in, have spent all your marketing dollars in, have put your picture all over be more beneficial. 

If you want to become familiar shop, dine and support the businesses where you farm. 


Comments (12)

John MacArthur
Century 21 Redwood - Washington, DC
Licensed Maryland/DC Realtor, Metro DC Homes

Doug - thanks for the info........I thought agents put their picture on everything because they had a lot of left over high school photos.

Dec 04, 2008 12:10 AM
Marty Remo
RE/MAX Benchmark- Marty Remo-CDPE, E-Pro - Monroe, NY
HV Home Team

I used to collect all the business cards with heads on them. I think that people want to do business with someone that looks normal.

Dec 04, 2008 12:13 AM
Andrew Mooers | 207.532.6573
Northern Maine Real Estate-Aroostook County Broker

Doug..joing and working hard in Rotary, civic groups gets you "seen", "known" and expands your sphere of influence. But don't the presidential candidates want to give you the perception they are from your corner of the world...their mom's second cousin went to the same high school you did back in 1954 kinda thinking. In large population centers real estate agents/brokers are hopping up and down hollering "pick me pick me think of me". All the signage is what the herd does...the key is to be different, to reinvent to stand out as unique! Where are you eating lunch today? Good post!

Dec 04, 2008 12:16 AM
Bruce & Mary Smith
Savannah Lakes Homes - McCormick, SC
REALTORS, Savannah Lakes Village McCormick SC

My best idea is to get involved in your community so that not only your picture but your name is recognizable!  Yesterday, in working in a volunteer capacity in our community, I was asked that wonderful question - "And don't you sell real estate?  I'd like to sit down with you and ask you some questions. . . "  The meeting is tomorrow.  Being visible is #1!!!

Dec 04, 2008 12:21 AM
Ken Tracy
Coldwell Banker Residential - Naperville, IL
Helping clients buy and sell since 2005

How about live in the area you work, too!

Thanks for writing,


Dec 04, 2008 12:23 AM
Mike Jaquish
Realty Arts - Cary, NC
919-880-2769 Cary, NC, Real Estate


What about agents who buy all goods and services out of town, on line, etc, and then wonder why their small-businessman neighbor sells FSBO or with an internet-based agent instead of supporting local businesses??????

And, I like Ken's "...live in the area you work..."

Dec 04, 2008 12:35 AM
Kathy Kooyman
Home Realty - Pella, IA

Doug,  I couldn't agree more, I wrote a similiar post on Black Friday talking about the importance of doing your Christmas shopping where your client base is.  I have my picture on everything and many times while grocery shopping etc. people who I have no clue who they are call me by name.  The down side is I can't ever run to the store in my sweats for a gallon of milk.

Dec 04, 2008 12:43 AM
Betina Foreman
WJK Realty - Austin, TX
Realtor, C.N.E., with WJK REALTY

I have my picture on my card only so new clients can recognize me. It gives a sense of familiarity and a higher comfort level.


Dec 04, 2008 12:50 AM
Kristin Johnston - REALTORĀ®
RE/MAX Platinum - Waukesha, WI
Giving Back With Each Home Sold!

I actually stopped using my business cards with a photo that is outdated and now just use one without it!

Dec 04, 2008 12:59 AM
Doug Stucky
Stucky Design, Inc. - Wichita, KS

I agree with living in the areas you are marketing, but that is not always feasible for new home developments in particular, but idea is right in that you need live what you are selling.

To Mike’s comment on the internet shopping you are right on money with that. The other point is when you go to a store and buy something you have an opportunity to run into a past client, see someone you know who was thinking about giving you a call, or having the cashier recognize you from your marketing. You can't get that when you shop online. Long term success in real estate is about connecting with people and building relationships. Think about that next time you think it is easier or cheaper to buy it online.

Being involved in the community does more than just get your name and face out there, it say you care and often gives people something easy to talk to you about so they can lead into “oh by the way, I want to sell my house”.

Appreciate the comments.


Dec 04, 2008 08:45 AM
Ellie McIntire
Ellicott City Clarksville Howard County Maryland Real Estate - Ellicott City, MD
Luxury service in Central Maryland

I have my "mug" on most things and I do shop and play where I work. Thanks for making me feel good about myself today.

Dec 04, 2008 09:26 AM
Humility advocate

Please don't encourage them. There are some realtors who seem intent on plastering their photo on everything that it becomes more of an indication of a hugely inflated ego and simply seems crass and little ridiculous. People are wanting to see the houses, not the realtors' pictures.

Feb 21, 2009 01:28 PM