I've read several posts about the new Google Wiki function. In fact, I was introduced to it from a blog post on REW. I've read other posts here on AR.
If you haven't heard about it yet, it is simply a way to organize your search engine results by allowing you to move results up or down, delete or add them and even write notes. In the screenshot below, if you have really good eyes you'll notice there are little icons to the right of each site link, an arrow and an X. To the right of the green url is a comment icon baloon.
You can only access this feature by being logged in to your Google account. Since I use Gmail, I'm always logged in. If you don't have a Google account, I wouldn't bother getting one for this feature.
Can we use this to help our sites in organic search?
Some have suggested that maybe if we and enough searchers like our sites and move them to the top that it would help our organic search in some way. I don't buy this idea.
Imagine webmasters trading having their sites moved up in Google Wiki instead of trading links. Talk about manipulating serps, and we know Google doesn't like that.
On the opposite end, this could lead to competitors deleting your website or at the least, pushing it down. They could also leave negative feedback which is visible to the public. That's just not fair.
Be careful when using it for your own keyword searches
The only repetitive searches I do are to check my serps using my keywords, such as checking for Tinley Park real estate. In the screenshot below, you'll notice I fall behind the big portals of Homes.com, realestate.yahoo, Homegain and Trulia. Those dang portals!
For other keywords I'm not that far down but this is a newer keyword set I've been working on. I'm glad to be where I am but I'm not giving up there!
If I wanted to use the Wiki to bring my website to the top, what good will that do? If I start fooling around with my true organic site position then in order to check the real serps, I'd have to make sure I was logged out.
So unless you truly believe that manipulating your serps on Wiki will help you with natural, organic searches, I don't see any reason to move your own site around. You might forget you've done this and will think you've got the top spot and stop working on it.
Unless you do repetitive searches for certain things and hate having to drudge through the results, I don't see what benefit this is. I bookmark my favorite sites (I've actually created a text list since I don't like the new Firefox Favorites set-up). For me personally, I don't see the need for the Google Wiki.