Why is AR offering this service?

By
Real Estate Agent with Champion Real Estate Group 0561240

I was just thinking why AR is offering this service FREE? I don’t see that much advertising and they don’t require a sign up fee, so why?

Don’t get me wrong, I enjoy reading the blogs and it’s a great resource for new agents – like myself, but my concern is how long they will stay around offering this service for FREE!  It also helps get me a great ranking in the search engine and creates a contact base for my prospects.

But why offer a service like this for free?

Any thoughts?

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Rainer
353,508
Bill Somerset
Re/Max Realty Group - Dover, NH
ABR, e-PRO - Realtor - NH Real Estate Agent
Don't question!  Just go with it!~
Apr 23, 2007 09:34 AM #6
Rainmaker
114,310
Chris Lengquist
Ad Astra Realty - Olathe, KS
Kansas City Real Estate Investing

I asked the same thing a couple days ago and got varying responses.  A few people liked the idea of the Point2 model wherein it is free for everybody but there is a fee if you want upgraded features.  I suspect that could happen at some point. 

As for would I pay?  Probably as much as $5/mo.  I don't want to mind you.  But I would.

Apr 23, 2007 09:50 AM #7
Rainer
41,407
Yvonne Brown
Century 21 Northwest - Gilbert, AZ
Sorry if I'm totally out of the loop on this sort of thing, but isn't craigslist completely free when they could be making a fortune also? I was just wondering about this, but I won't make a stink about something so good!
Apr 23, 2007 10:21 AM #8
Rainer
77,324
Yvonne Root
rooms b.y. root - Prescott, AZ
Home Stager - Northern Arizona
As they say, "There is no free lunch." JMHO but I think we are paying in time. We have helped get the SEO up for AR by blogging our little tutus off. I'm certainly NOT complaining. I love these folks. I too, think they will charge for upgrades eventually. Or there is that other sinister reason. How many times have you seen or used the word addicted in reference to AR? Once you are hooked . . . :) 
Apr 23, 2007 10:58 AM #9
Rainmaker
354,568
Melanie Ross
Coldwell Banker Solano Pacific - Benicia, CA
Benicia CA & Vallejo CA Real Estate, 707-319-2828

Some nights I get addicted to finding new info and better ways to do business.  Even though I have yet to write my own blog, I woke up in the middle of the night and thought of active crackin'...kind of like the "crackberry" Blackberry!! 

 Addiction to Active Rain...ACTIVE CRACKIN' !

Apr 23, 2007 04:19 PM #10
Rainer
78,319
Chuck Dellorto
Coldwell Banker - Serving INDIANA & ILLINOIS - Highland, IN
"Talk To Chuck"

Shayne,

I talked with an Internet Marketing Executive. I asked him what is up with this type of blog website. He said what will most likely happen is....AR will wait till they get a real high number of members and get as many as possible "Addicted" (as many have already admitted to). Then they will go for the "kill" and reel in as many as possible and start charging a fee.  Like Point2, there may be partial segments that are free, but if you want enhancements, that will cost you. These type of companies already have advertising backers waiting in the wings to start the advertising once the fee's start.

He was not real sure about AR, but this is what usually happens.

Apr 23, 2007 07:53 PM #11
Rainmaker
255,381
Dick & Sandy Beals
Wilmington Real Estate 4U Wilmington, NC - Wilmington, NC

I agree,,,,,schuch...sch

Dick Beals

Apr 25, 2007 12:38 AM #12
Rainmaker
194,059
Mary Strang
Viroqua, WI

Good question, I wonder this too.

Apr 25, 2007 01:24 AM #13
Rainmaker
47,675
Rick Turner
Key Realty - Toledo, OH
Puts People In Their Places!!
Maybe there's a fee comin'? 
Apr 25, 2007 03:14 AM #14
Rainmaker
74,061
Larry H Morris
Directors Mortgage - West Linn, OR
Larry Morris, NMLS 150073

I belong to several mortgage only sites and many of them offer free listings and acess to the forums but have advanced services available to members. I have not subscribed to any of them. The sites I subscribe to are technical or marketing. I would subscribe to Activerain only if there was a substantial benefit. Ranking is beneficial...

Apr 25, 2007 03:53 AM #16
Rainmaker
555,865
Tom Burris
NMLS# 335055 - Baton Rouge, LA
Texas/Louisiana Mortgage Pro - 13 YRS Experience

it is typical to offer a service for free before charging after it gets popular..... unless advertising can be worked in.

 

Apr 25, 2007 05:40 AM #17
Rainer
147,934
Marc Blasi
Palm Beach Gardens, FL

IMHO-

Eventually there probably WILL be a charge - but so what?!?!

Right now it is FREE and unless the fee (if there ever is one) is just crazy - it'll be worth it.

Apr 25, 2007 07:04 AM #18
Rainer
63,553
Greg Fox
Realty World Wichita - Wichita, KS
Techy Broker in Wichita Kansas
If you look a gift horse (or house maybe?) in the mouth, you may get bit.
Apr 29, 2007 09:36 AM #19
Rainer
11,939
Ralph & Susan Alvarez
REMAX Benchmark - Las Vegas, NV
Real Estate Agent Las Vegas NV
THANK YOU  ACTIVE RAIN
Apr 29, 2007 09:44 AM #20
Rainmaker
758,053
Bob Force (REALTOR®)
Century 21 - Redwood Realty - Mount Airy, MD
The FORCE in Maryland Real Estate
I have asked the question too, but not out loud.
Not sure I want to know the answer or plans for the future.
Apr 30, 2007 01:21 AM #21
Ambassador
938,046
Frank Rubi
Frank Rubi Real Estate, LLC - Metairie, LA
FrankRubiRealEstate.com
I will enjoy Active Rain as long as it free. Then when a fee come along I will check my options at that time.
May 06, 2007 08:38 AM #22
Rainer
3,979
XXXXXXXXXX XCXCX
KJHGF - Arviat, YN
I expect fees will be on the way, some Home Inspector search engines will be free for a while then switch to pay. If I get clients from this site I would be glad to pay a reasonable fee but if I get no leads I will have to think about it.
May 06, 2007 10:44 AM #23
Rainer
35,078
Jeannette Morrison
Cedar Park,Leander,Georgetown & Lake Travis Areas. - Cedar Park, TX
Central Texas Real Estate, NW Austin, Round Rock

Great question!!

Probably so we are all hooked on it....we'll be use to the system, know how to post easily, generate leads organically with their user interface, and they will become such a source of information for many of us (professional and non professional via localism) that we will all have no choice but to pay up!!  The alternative for us???  -We'll have to start all over again with a brand new company that may not have the same name recognition as active rain!  If any marketing is in place (bus cards, listing presentations etc) saying where our blog is located etc.....all would have to be overhauled!

Yes, we have it good but eventually..........

May 06, 2007 11:44 AM #24
Rainer
19,240
Pat McCray, ABR
CENTURY 21 AAA North (Capac Office) - Berlin Township, MI
Being bew to blogging, AR has given me the opportunity to learn the ropes, so to blog:)     Another GREAT BIG THANKS to AR.
May 06, 2007 01:34 PM #25
Rainer
120,994
Ronald Gillis
Southwest Florida Notaries (Mortgage Notary Signing Agent) - Port Charlotte, FL
CNSA Southwest Florida. Notaries, Port Charlotte, 941-7-NOTARY

Given time, I would imagine also it having more things needing to be paid for.  but they have been increasing their advertising in emails, on other pages within the site, etc.  I don't mind the ads, and while I would not WANT to see it go from free to fee, it certainly would be worth it!  There is so much great information here!

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Jul 15, 2008 02:15 PM #26
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Rainmaker
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Shayne Stone

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