If rates DO drop to 4.5% next week, are you ready to capture a flood of clients? Do your clients have a way to apply with you online when they get home late from work?
The US Treasury may buy up mortgage-backed securities from Fannie Mae and Freddie Mac to maniplate the supply and hit a target rate of 4.5%.
If this happens, guess what, the TODAY show and your local newspaper will blast stories that NOW is the time to refinance and to run to the nearest (probably bank) but hopefully they mention mortgage broker and loan officer too this time...
If you're planning on sending a postcard, email, newsletter etc. telling prospects, clients and referral partners about this great news, do you include a website address at the bottom of your marketing pieces? If not, you're missing out.
If you do direct them to a website, are you confident that you are gaining credibility and getting loan apps/contact requests once they visit your website?
Your website MUST
- Gain you credibility, instantly
- Offer easy ways to apply/contact you
- Offer valuable info and tools and up to date news
You should also write blogs and link to them from your site, a well written curent blog on an important subject gains you credibility and really does make you THE trusted advisor in your visitor's eyes.
Don't forget, your marketing pieces need to direct people to a website that will gain you credibility, enough so for them to ACT and complete your loan app, email you, or call you.