eFlyer-Palooza... Do Those eFlyers Really Work?

By
Real Estate Agent with Real Estate Professionals

Is it just me, or are you also being inundated with tons of email flyers from fellow agents with information about their listings?

I think I get 5-10 emails a day from AlwaysKit, EListingFlyer or TheListingWidget with information about listings and more often than not, I end up deleting them.  They are usually in areas I don't even work in.

The whole purpose of the MLS (which we're already paying for) is to provide electronic marketing of homes to other agents, so intuitively this eFlyer approach seems archaic, redundant and mostly ineffective for agents with serious buyers. 

I know that often we, as agents, pay for 3rd-party marketing because it seems like a good idea and the sellers appreciate the extra effort, but I think a lot of times these companies just end up making a killing off of us, and we don't get real results.

So I'm wondering if any of you agents out there who use these e-Flyers have experienced increased showings as a result of this extra marketing?  Is it worth the money, and has your eflyer marketing company delivered on its promises?  Any feedback would be appreciated...

Comments (2)

Peter Baumbach
Search Homes for Sale in Maryland at HelpShop.com - Owings Mills, MD

I too get so many of these flyers. I rarely read them. My wife is also a Realtor, and she does read them. I think maybe they make sense for events like a brokers open.

Dec 07, 2008 04:49 PM
Troy Williams
Real Estate Professionals - Owings Mills, MD

Hey Peter, maybe so.  I still have yet to hear from anyone who pays for them and has been successful.  I remain skeptical, but I guess if the cost is nominal, it can't hurt.

Dec 10, 2008 07:33 AM