This story happened to me a few years ago and I thought I would share this with you. I produce quite a bit of marketing through the regular mail that catches the eye of homeowners. Sometimes I will feature new listings in that neighborhood with information about the home and also include photos. I am usually the one who has to proof read the art work before it goes to print but sometimes I get "brain freeze" and I do occasionally miss things such as a typing error or a misspelled word. Well this time I did something a little more critical than that.My day started out pretty busy with real estate and I needed to pick up the finished product on a newsletter that was already behind schedule. I always try to make sure I mail them exactly on a specific date, but on this one I was rushing to finish. When I showed up and picked up the box I did not have time to look at the finished product until I reached my mail guy so he could label, stamp and deliver them for me. Then my blood pressure began to rise when I noticed the new listing I just featured on the front page had the wrong address. The street was right but the number on the house was wrong. I started to get nervous that someone would notice my mistake and "I hate making mistakes."
My mistake turned out to be ok.
About 3 weeks after it reached it's final destination I received a call from a Homeowner who thanked me for featuring their home in my newsletter. I was a bit embarrassed and I kept playing along saying "that's great" but then I decided to tell them the truth.
It turned out that the homeowner was so impressed with what I had said that they told me they intended on putting their home on the market and they were going to start to interview people but they decided that since I already started marketing their home that they wanted to meet with me and so they listed it with me and it sold rather quickly.
How cool was that?
We did have to make an adjustment on the price but because it was the same model of the intended home that was supposed to be listed ...it was only a minor change and to top that I even ended up selling the other one too and they both ended up closing back to back.
It was a great experience and even though I made an error it worked out.
I wonder what type of lesson I should learned from this?
I hope that if this happens to you that you have the same ending as I did.
Remember that "no one is perfect."