MISTAKES MAY BE COSTLY BUT SOMETIMES THEY BRING YOU BUSINESS

By
Real Estate Agent with Brokered by eXp Realty LLC SL # 3014652

  

 

This story happened to me a few years ago and I thought I would share this with you. I produce quite a bit of marketing through the regular mail that catches the eye of homeowners. Sometimes I will feature new listings in that neighborhood with information about the home and also include photos. I am usually the one who has to proof read the art work before it goes to print but sometimes I get "brain freeze" and I do occasionally miss things such as a typing error or a misspelled word. Well this time I did something a little more critical than that.My day started out pretty busy with real estate and I needed to pick up the finished product on a newsletter that was already behind schedule. I always try to make sure I mail them exactly on a specific date, but on this one I was rushing to finish. When I showed up and picked up the box  I did not have time to look at the finished product until I reached my mail guy so he could label, stamp and deliver them for me. Then my blood pressure began to rise when I noticed the new listing I just featured on the front page had the wrong address. The street was right but the number on the house was wrong. I started to get nervous that someone would notice my mistake and "I hate making mistakes."

My mistake turned out to be ok.

About 3 weeks after it reached it's final destination I received a call from a Homeowner who thanked me for featuring their home in my newsletter. I was a bit embarrassed and I kept playing along saying "that's great" but then I decided to tell them the truth.

It turned out that the homeowner was so impressed with what I had said that they told me they intended on putting their home on the market and they were going to start to interview people but they decided that since I already started marketing their home that they wanted to meet with me and so they listed it with me and it sold rather quickly.

How cool was that?

We did have to make an adjustment on the price but because it was the same model of the intended home that was supposed to be listed ...it was only a minor change and to top that I even ended up selling the other one too and they both ended up closing back to back.

It was a great experience and even though I made an error it worked out.

I wonder what type of lesson I should learned from this?

I hope that if this happens to you that you have the same ending as I did.

Remember that "no one is perfect."                       

 

Posted by

Neal Bloom

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Rainmaker
593,907
Neal Bloom
Brokered by eXp Realty LLC - Weston, FL
Realtor CRS-Weston FL Real Estate
Thesa, Human? I am wondering where the tool bar is so I do not make any spelling errors and I can't even highlight. Ray, Now who is stalking who? Danny, I also noticed something seems to be wrong with the whole tool bar and I also noticec when I try to edit the blog all you can see is all the HTML. They must be doing some maintanence.
Apr 23, 2007 11:15 PM #21
Rainmaker
1,142,210
Bryant Tutas
Tutas Towne Realty, Inc and Garden Views Realty, LLC - Winter Garden, FL
Selling Florida one home at a time
Neal, Well that mistake sure worked out for the better! I had a REALTOR(R) send me over a 15 page purchase offer on Friday with an approval letter, copy of the escrow check and everything. It looked great. I reviewed it and picked up the phone to call my seller and at the last minute noticed the address. It wasn't my listing! She was making an offer on the listing next door to mine. Bummer:)    
Apr 24, 2007 01:12 AM #22
Rainmaker
128,078
Tchaka Owen
Galleria International Realty - Hollywood, FL

Man, what a great story!  I am a huge proponent of honesty and full-disclosure and you reaped the rewards.  I bet you were nervous for a while though.  :-)

- Tchaka 

Apr 24, 2007 02:54 AM #23
Ambassador
1,090,784
Celeste "SALLY" Cheeseman
Liberty Homes - Mililani, HI
(RA) AHWD CRS ePRO OAHU HAWAII REAL ESTATE

Hope you find your tool bar....mine's here.

Apr 24, 2007 05:06 AM #24
Rainer
132,115
Lysa Napolitano
Daytona Beach, FL
Neal, lets be honest, you can really see the future and knew they were going to list right? :)
Apr 24, 2007 05:49 AM #25
Rainmaker
593,907
Neal Bloom
Brokered by eXp Realty LLC - Weston, FL
Realtor CRS-Weston FL Real Estate

Melody,

If you want I will email you with the instructions.

It is pretty easy.

BB,

Now that s--cks..better yet i had an offer on one of my listings but they still wrote the wrong address but it was an offer on mine so we still sold it.

Tchaka,

I guess someone up there liked me.

Sally,

What is all the jibber jabber?

Lysa,

Of course I knew I would.

Just was not sure in what century!

Apr 24, 2007 09:07 AM #26
Ambassador
749,666
Jeff Belonger
Social Media - Infinity Home Mortgage Company, Inc - Cherry Hill, NJ
The FHA Expert - FHA Loans - FHA mortgages - USDA loans - VA Loans

Neal....  if I never made mistakes, I would have never learned some of the things that I know now. Good story.

                                                                                                              jeff belonger

Apr 24, 2007 09:59 AM #27
Rainmaker
593,907
Neal Bloom
Brokered by eXp Realty LLC - Weston, FL
Realtor CRS-Weston FL Real Estate

Hey Jeff!

Not bad for a Realtor with who doesn't have over 100,000 points but surpassed that in income!

I'll take a mistake like that once in a while!

Apr 24, 2007 10:20 AM #28
Rainmaker
467,270
Midori Miller
Talk 2 Midori, LLC - Daytona Beach, FL
Online Marketing For Real Estate Professionals
Neal-It's amazing what happens sometimes in life. Sometimes mistakes just aren't so bad.  If only all mistakes would work out that way, life would be perfect!  I too had a similiar experience but I was new in the business.  I actually wrote and you can appreciate this, a contract for a unit in the famous Century Village and wrote the wrong unit # and the title company actually pulled title for that unit.  Well the broker was not about to pay for it and I I paid it, I felt bad because I was new in the business.  Back then those units only sold for 30,000 and we would charge 10% commissions plus bonuses.  I made nickels but the upside was the unit I made a mistake on, they called me asked me to list it....I sold it too!  Of course, I would never want to make that mistake again and I never did!  War Stories.....I love them!
Apr 24, 2007 11:44 AM #29
Rainmaker
593,907
Neal Bloom
Brokered by eXp Realty LLC - Weston, FL
Realtor CRS-Weston FL Real Estate

Midori,

Seems like you have had similar journeys as I.

Yeah war stories that is about RE!

Apr 24, 2007 12:04 PM #30
Rainmaker
467,270
Midori Miller
Talk 2 Midori, LLC - Daytona Beach, FL
Online Marketing For Real Estate Professionals
Neal....seems like many commonalities!  It good to know the world is big enough for both of us. hehehe
Apr 24, 2007 12:08 PM #31
Rainmaker
593,907
Neal Bloom
Brokered by eXp Realty LLC - Weston, FL
Realtor CRS-Weston FL Real Estate

Yes.

This is true and I just read your post and it came out well!

I tried to call you but your phone did not answer.

Apr 24, 2007 12:15 PM #32
Ambassador
1,090,784
Celeste "SALLY" Cheeseman
Liberty Homes - Mililani, HI
(RA) AHWD CRS ePRO OAHU HAWAII REAL ESTATE
What jibber jabber....?
Apr 24, 2007 01:21 PM #33
Rainmaker
593,907
Neal Bloom
Brokered by eXp Realty LLC - Weston, FL
Realtor CRS-Weston FL Real Estate

You blah blah?

Or blog blog?

Apr 24, 2007 01:26 PM #34
Ambassador
1,090,784
Celeste "SALLY" Cheeseman
Liberty Homes - Mililani, HI
(RA) AHWD CRS ePRO OAHU HAWAII REAL ESTATE
Blah and blog both.
Apr 24, 2007 01:30 PM #35
Rainmaker
593,907
Neal Bloom
Brokered by eXp Realty LLC - Weston, FL
Realtor CRS-Weston FL Real Estate
Since you are clogging up my blog did you at least rate it?
Apr 24, 2007 01:32 PM #36
Rainmaker
582,801
Cyndee Haydon
Charles Rutenberg Realty - Clearwater, FL
727-710-8035 Clearwater, Beach Short Sales Luxury Condos &Homes
Neal - love that story - glad it worked out so well for you.  I'll take $100,000+ anyday over 100,000 points - keep up the great job and thanks for sharing  
Apr 25, 2007 02:31 AM #37
Rainer
184,664
George Tallabas
RE/MAX Advantage - Nampa, ID
Idaho Real Estate
Great post my friend and you are a man of honor and integrity.  God bless
Apr 25, 2007 06:25 AM #38
Rainer
168,035
Matthew J Blum - (retired from the business)
Palm Beach Gardens, FL
Neal great post..Where would we be if everyone in the world was perfect like me?..:-)  just kidding great post
Apr 25, 2007 07:26 AM #39
Rainmaker
593,907
Neal Bloom
Brokered by eXp Realty LLC - Weston, FL
Realtor CRS-Weston FL Real Estate

Cyndee,

I 'll take it again too!

George,

Thanks for stopping by and sharing.

Matt,

It is well appreciated.

Apr 25, 2007 01:55 PM #40
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