Why do we always want the ever present coupon? We think we are saving something, usually money. But have you ever thought that the companies giving the coupons understand marketing better than you do?
Every dime that is given away in coupons is more than made up with additional purchases that come with the visit to the store. The items are still profitable to the company and many other items are at or above full price.
Just don't get to crazy about coupons, do your homework and make sure you are buying quality instead of the latest fad.