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Save that photo!

By
Services for Real Estate Pros with CPG Tours

Admit it. We’ve all taken those bad photos where the white-balance was off, the exposure was wrong, things were crooked, something was in the shot you didn’t see, or whatever. Bottom line – they just weren’t very good.

But too often those photos just end up being deleted. Or, worse yet, the actually end up on someone’s listing. Okay… sometimes a bad photo really does need to be trashed, but it should NEVER end up on your listing. That is, unless you just want to make all the other listings look better.

So, before you trash a bad photo, take a closer look at it. Would a little image manipulation, digital retouching, or whatever you want to call it, save that photo? Sometimes the only way to know for sure is to just start playing it.

I’m not going to get into any of the ‘how-to’ in this particular post, because the options of what all you can do are virtually endless. Besides, it all depends on what needs to be done. But tools like Elements, Light Room, Photoshop CS, etc, make high-end photo editing available to anyone. And it wasn’t that many years ago that you would easily spend several hundred dollars an hour at some post-production house to do the same things that you can do today on your laptop.

However, if you like to take your own photos, but don’t have the software, skill-set, interest, or time to do the post production editing, you may want to find someone to do it for you. It could be well worth it in the long run. And it might just help sell a house.

Here are just a couple of examples of some basic digital editing and photo correction.

Comments(15)

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Elayna Fernandez
the Positive MOM - Fort Worth, TX
BE Positive and You'll BE Powerful!

Marketing Naples FL  You're right!  All photos can be saved and digitally enhanced. Free softwares like Shutterfly, allow you to not only edit the pics, but also add borders and captions.

 Thanks for the post

 Elayna Fernandez - Naples FL Marketing

Dec 06, 2008 09:06 AM
Michael Cole
CPG Tours - Corona, CA

Hi Elayna: Thank you for the comment. I haven't used Shutterfly, so I don't know what all it's capable of. But your right, there are even free programs out there that can help people. so, there's no excuse for folks NOT to do some enhancing.

Dec 07, 2008 05:02 AM
Brenda Harmon
Century 21 Beal, Inc College Station, Texas - College Station, TX

Michael,

What a difference.  Tell us what you did.

Dec 08, 2008 03:08 PM
Steve & Debbie
RealtyUSA.com - Elmira, NY

Great examples Mike!  In all your examples you've enhance the quality of the photo, without enhancing the content of the photo, which I've seen done and that just ain't right.  Without getting into a long post (maybe I'll post that later) about quality and content, I just want to say that using photoshop to add flowers to the front yard or to clone out cracks in the wall is mis-leading and shouldn't be done. 

Which is not at all what Michael has done here.  He has pretty much recovered the information that is available on the file and presented it well.  Three cheers for a great job and for sharing this very important information.  Sorry for getting off on a tangent for a moment.   ~Steve

Dec 09, 2008 03:01 AM
Michael Cole
CPG Tours - Corona, CA

Hi Brenda: Tell you what I did? Uhhh....that's a tough one. Every example had a variety of different things done to it. But as people's photography gets better, and their results are more consistent, then they will find that the retouching necessary will start to become more consistent as well. In fact, I know a lot of photographers that batch process a lot of their post production work.

Hi Steve & Debbie: Thank you for the compliment. I appreciate it. And I agree 100% with you about not altering the 'content' of a photo. There have been a few blogs about that subject, and it always interesting to see what people think is acceptable. And actually, I would be hesitant to use a couple of my examples above as listing photos, as I have pushed the limits a bit for illustration sake

Thanks again!

Dec 10, 2008 12:33 AM
Gene Allen
Fathom Realty - Cary, NC
Realty Consultant for Cary Real Estate

Thanks for the lesson.  I have to manually load my companies pictures on my web site and almost always have to fix them before I put them up.  Just a few seconds here and there works wonders.

Dec 11, 2008 06:51 AM
Michael Cole
CPG Tours - Corona, CA

Hi Gene: Thanks for the comment. You're so right. Oftentimes, it only takes a few little tweaks to see a huge difference. And fortunately, these days we have the software available to do it.

Dec 11, 2008 09:28 AM
Eileen Begley
Coldwell Banker, DelMonte - Carmel, CA
Monterey Real Estate

Gene; Great before and after shots.  Do agree about not altering the "content". The trick is to make them look great but sitll realistic.

Dec 14, 2008 02:14 AM
Michael Cole
CPG Tours - Corona, CA

Hi Eileen: Thanks for the comment. I don't know about everyone else, but I definitely agree about not changing 'content' or the 'material facts' when you're retouching a photo. There's kind of a balance point between making a good 'marketing' photo and one that crosses the line and becomes misleading.

 

 

Dec 16, 2008 10:47 PM
Troy Erickson AZ Realtor (602) 295-6807
HomeSmart - Chandler, AZ
Your Chandler, Ahwatukee, and East Valley Realtor

It's really amazing hwat you have done with the before and after pictures.  I know that having the right software goes a long ways into what exactly you can do to change the images.  It would be nice to see a post about photo editing software.

Dec 18, 2008 05:44 AM
Michael Cole
CPG Tours - Corona, CA

Hi Gail: Yep, I know you will. Primarily, I use Photoshop CS2, and I've only played with a trial version of Elements. So, I don't remember what all it can do. But it's sort of a 'lite' version of CS2, and as I recall, a lot of the basic stuff can be done with it.

And you're most welcome...but I really didn't do anything.  : )

Hi Troy: Thanks for the comment. It is amazing what can be done with the right software. And these photos don't even scratch the surface of what can really be done. If you saw some of the stuff these high-end professional retouchers are doing, it would blow you away. There's been a few posts about different photo editing software. But I think a lot of people end up just using one of the freebie programs, which really don't give you much control.

Dec 18, 2008 07:42 AM
Evelyn Johnston
Friends & Neighbors Real Estate - Elkhart, IN
The People You Know, Like and Trust!

There certainly is a big difference in your before and after photos.  You made your point well.  Thanks

Dec 18, 2008 10:14 PM
Michael Cole
CPG Tours - Corona, CA

Hi Evelyn: Thank you. And thank you for the comment. I actually enjoy retouching. Here's another example of one I did that has nothing to do with real estate.

Dec 22, 2008 09:03 AM
Jay Williams
Greenville, NC - Greenville, NC
Mortgage Loan Officer - Getting You The Right Loan

Michael, just amazing. I would think unless you would have the time to learn to do something like what is in the comment above it will be more effective to pay for assistance.

Jay

Feb 08, 2009 11:24 AM
Michael Cole
CPG Tours - Corona, CA

Hi Jay: Thank you for the comment. Yeah, sometimes it may be more cost effective to just have someone do it for you. But I enjoy retouching, so I'm always trying to learn new things. And a lot of it really isn't that hard. But there's definitely a learning curve.

Here's some of my other stuff...http://www.colegrp.com/LookingGlass

Feb 08, 2009 12:45 PM