Should I still try to sell my property? I haven't seen a buyer lately!

You are not alone wondering if you should try to continue to sell your home.  Homes are selling.  Your homes marketing plan must be reviewed on a regular basis to make sure you are still priced in the market.  Some area prices have fluctuated more than others.  Rural areas have fewer buyers based on population.  So as the number of new listings hit the spring selling market you will have more competition for the same buyer.  This also means that new listings hitting the market have compared themselves to your home if you are in the same price range and offer similar features.

Right now this market requires agents and sellers to keep a very close eye on competition.  This also means that you must know the competition's strength and weaknesses.  For example if the price has dropped drastically below your listing price and you know a job transfer of divorce is taking place take advantage of the showings generated by their lower selling price.  This is done by scheduling open houses at the same time co-ordinating with the other agent builds traffic to both homes.  Another review of your sell price should be done to see if your are still where you should be.  Remember a home listed for $119,000 versus one listed for $121,000 and the buyer puts in a search for $120,000 maximum price, the buyer never sees the home listed for $121,000.  So a few thousand dollars can make a big difference in buyer traffic.  So pricing strategy can be the difference between a fast sale and no sale!

Marketing to make sure your target buyers find you is also very important.  Since you have fewer buyers in rural areas it is very important to make sure all of them know your property is for sale.

Another way is to re-list your property with all the adjustments made before you re-list.  This gives you access to buyers that never seen your home before.  Marketing is the key, using all the tools to maximize your properties exposure is the only way to reach the buyers.

Keep in touch with the market and use all the options to exposure your property to the buyers or your home will sit like a big rock in the field, un-noticed.

I hope this little overview lets you know your home can sell with the right emphasis placed on your listing.

Send me an email with any questions or comments.

Sincerely,
Gary White
Associate Broker