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WHY DO I DO IT? DELIVERING KEN'S LAKEWOOD CROSSING VIEW.

By Ken Tracy

Real Estate Agent with Coldwell Banker Residential

December 06, 2008 11:20 AM

The thermometer read 16 degrees as I pulled up in my Jeep Liberty to Lakewood Crossing, a subdivision of moderately priced homes in Naperville Illinois.

Overcast. Occasional flurries. Cold.

There was snow on the ground. Not deep. Just enough to make walking treachorous...

I had 365 of my newsletters stuffed inside of my Keller Williams bag.

It would be a long day.

Why do I do it?

I must say the thought has crossed my mind several times. Especially this week.

Maybe I could wait until it gets warmer?

I don't do much business in Lakewood Crossing anyway...

What a silly business plan!

These were my thoughts as I looked at the weather reports. The only day that was available on my schedule was Friday, the coldest day of the week...

I dressed in several layers. Two coats. Sweatshirt. Turtle neck. T-shirt. Sweat pants under my jeans.

I was ready.

But it would be a long day indeed...

Ken

A Realtor you can trust.

Lakewood Crossing Newsletter

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Anonymous

Sigmund

I heard a saying that the definition of success is "the willingness to do what others are unwilling to do."

Dec 06, 2008 11:39 AM

Robert Schwabe

Herron Real Estate - Orange Park, FL

Orange Park Real Estate

Ken - That's a great attitude to not blown off delivering the newsletters. I know if I received your newsletter I would think this guy is seriousabout his real estate. Great job Ken I wish you much success.

Dec 06, 2008 12:55 PM

Don Rogers

Keller Williams Realty Chesterfield - O'Fallon, MO

Realtor, Broker, CDPE, GRI, OnullFallon MO & St Charles County MO homes

Ken,

Consistency is the best way to go and you will need time off here pretty soon when the snow starts getting deep.

Dec 06, 2008 11:02 PM

Shirley Parks

Sands Realty 210-414-0966 - San Antonio, TX

Broker, 210-414-0966, San Antonio TX Real Estate

Hi Ken, Many of these homeowners will remember you going out into the freezing weather to deliver their newsletter. You will be rewarded.

Dec 07, 2008 12:30 AM

Ken Tracy

Coldwell Banker Residential - Naperville, IL

Helping clients buy and sell since 2005

Hi Shirley, Don, Robert, and Sigmund. Thanks for reading.

And thanks for the support...

The cold wasn't so bad. My legs sure needed a rest, though.

I hope you all have a great weekend,

Dec 07, 2008 01:01 AM

Alyce Martin

The Realty Group, LLC - Albuquerque, NM

Albuquerque - THE Place To Be!

Ken - you are really putting yourself out there - literally - and people will remember. If they don't have a house to sell, chances are they will remember you treking in the snow to deliver a newsletter and will recommend you! Go Ken Go.

Dec 07, 2008 01:52 AM

Lanette Branch

Taylor Properties - Bel Air, MD

Bel Air, MD Real Estate Agent

Ken, your perserverence and stick-to-itiveness will get you far -- but I'm sure you already know that, right?

Keep up the good work.

Dec 07, 2008 01:58 AM

Hi Alyce and Lanette. Thanks so much for reading.

It is good. I do know it.

Just takes a kick in the butt to get out there and do it.

Thanks again,

Dec 07, 2008 09:11 AM

John Walters

Frank Rubi Real Estate - Slidell, LA

Licensed in Louisiana

Ken I think you do it because you are working for a living not gining up. Way to go.

Dec 07, 2008 10:20 AM

Sonja Adams

Keller Williams Realty - Purcellville, VA

Ken...have you gotten much business from your newsletter? How often do you go out to a particular neighborhood? Also, is your realtor association allowing you to put current sales in your newsletter if they aren't yours? I checked in my area and it does not appear that I can do that unless they are my own...haven't checked to see if I can advertise my company listings though....also, are you knocking on doors or just leaving them in the door for people? Sorry, lots of questions...I just put together a newsletter for my neighborhood and I was wondering how it worked for you...

Thanks!

Dec 07, 2008 11:06 AM

Hi John and Sonja. Thanks so much for reading.

John thanks. You are correct sir.

Sonja, I hit a neighborhood every two months. I haven't checked with my association. I have knocked on these doors before (about a year and a half ago). I currently hang them in plastic bags on the door knobs.

I have gotten business. Not lately. Few are moving right now. I expect a pickup in activity next year.

Dec 07, 2008 11:34 AM

Janna Scharf

Keller Williams Realty Coeur d'Alene - Coeur d'Alene, ID

Coeur d'Alene Idaho Real Estate Expert

Go get 'em! After looking at your plan I think I need to kick it up a notch. I think that your success in inevitable. Keep us posted!

Dec 07, 2008 04:31 PM

Hi Janna. Thanks for the support.

Obviously, I am doing other things as well. But I would be doing them anyway. What I wrote here, I needed a little extra encouragement.

Dec 07, 2008 11:22 PM

Debbie Summers

Charles Rutenberg Realty - New Smyrna Beach, FL

Ken - You do it because it matters... That sound you hear is me clapping!

You may need snow shoes next month : )

Dec 08, 2008 10:48 AM

Hi Debbie. You are correct. It feels good when I am out.

The alternative is laying around and feeling sorry for myself.:)

Thanks for reading and subscribing.

Dec 08, 2008 11:33 AM

WHY DO I DO IT? DELIVERING KEN'S LAKEWOOD CROSSING VIEW.

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