So agents...what does it take for you to get converted????

Real Estate Sales Representative with 66699

I am addressing this blog to agents. I also happen to be an agent, however, I put most of my energy into staging now. I would like to know from agents who are not using a staging service now, what would it take for you to use one?

It's hard to imagine an agent who would not like to have well designed, well photographed listings. Why do I get resistance or reluctance to at least offer staging to their  clients as an option, even if the owner pays for it all? When I work with an agent on a single property, they get on board or 'converted' to staging and I get  call backs. It's that first job that seems to be difficult.

Here are some things I have done and other ideas I've considered. What are your objections? I need to know them to address them. I would appreciate feedback on any of these that you think would work for you or would not. Other ideas welcome.

A free first trial for a consultation

Marketing materials for listing presentations

Reduced price for first consultation

For regular agents, I provide gift certificates for open houses, Discount coupons for redesign for agents to include in buyer's closing packet.

Featuring client agents on my website..and their properties that have been staged.

Taking credit cards so clients can "float" the fee for a while

Agreeing to take part of my fee or rental at closing

a free virtual staging using MLS pics

Staging classes that teach how to work with a stager.

A promise and delivery of prompt professional communication with agent and owners


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Upstate South Carolina
home staging
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Ella Glover
Lubbock Homes - Lubbock, TX

Sounds like you giving it all away.  Remember that your service is valuable and they NEED you!

Dec 07, 2008 07:38 AM #1
Rich Mielke
REMAX Results, Frederick MD - Frederick, MD
REALTOR, Frederick Maryland Real Estate

Money is tight with sellers, many listings are potential short sales where there is no money for anything on the listing side. Those are the listings that really need staging, tho.

Dec 07, 2008 07:52 AM #2
Mick Michaud
Distinctly Texas Lifestyle Properties, LLC Office:682/498-3107 - Granbury, TX
Your Texas Lifestyle is Here!


While agents are the natural place to go to for business, its really the owners who have to be sold.  Make your case directly to the owners.  Regardless of which agent they use, you can make their home "pop".

And I agree about "giving it all away".  NEVER, I repeat, NEVER reduce your price to get business.  If you must present a lower price to attract business, then offer a reduced service package.  Or, hold your price but include bonus services that apply if they engage your services by a particular time.  Always give your customers a reason.  A reason for what you do by way of pricing and bonuses, and a reason for them to buy from you NOW.

And short-sale properties are indeed the most needy of staging and the least likely to pay/afford.


Dec 07, 2008 08:06 AM #3
Mike & Cindy Jones
Berkshire Hathaway HomeServices Florida Network Realty - Jacksonville, FL
Real Estate - (904) 874-0422 - Jacksonville, Fl

I know first hand the need for most ALL homes to be staged. So many would sell if this service was utilized. In my experience though it is very tough to make a seller understand the need.


Jacksonville and Orange Park Real Estate Smiley

Dec 07, 2008 08:17 AM #4
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Mona Lisa Harrison

The Help You Need To Sell Your House
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