Are YOU Connecting with Gen Y-ers?

Real Estate Agent with | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 228209
Are You Connecting with Gen Y-ers?

Generation YDo you Tweet?  Do you use Facebook?  What about using a Blackberry?  Do you text?  If you're not doing all of the above and you want to tap into one of the most important generations that will be buying in 2009, then you'd better get to it!  Gen X-ers (born 1965 - 1976) started the trend and now we have a new generation who is incredibly tech savvy.  Those born between 1977 and 1994, known as the Generation Y-ers are not into cold calls or even friendly phone calls!  They prefer to text and text is what you must do to be able to communicate with those from both of these generations.  

The Y-Generation commands more spending power than those of us in previous generations did at their age.  They may come out of college with student loans that many of us did not have to worry about but, a large portion of them are graduating college and pulling in $100K per year in their new technology jobs.  They CAN purchase homes and ARE purchasing homes; 2009 holds a promising new group of Gen-Y buyers for those of us in the real estate business and we need to be sure that our business plan incorporates them into it.

Gen Y

Here are a few items to add to (or check-off ) your list to ascertain that you're able to attract this promising generation to your business:

1.  Twitter:  There have been many posts regarding Twitter, what it is, how to feed your AR posts to Twitter and just how to 'Tweet' someone.  Take a few moments to sign up and create your profile, then feed your Active Rain posts to Twitter.  You'll be surprised at how soon you'll be 'found' on Twitter!

2.  Facebook:  This forum began as a teen site and I was reluctant to join but, after my own teens insisted that I 'try' it, I've met many wonderful people there and even have some clients from the site!  The set-up process is relatively easy and you can read others' posts with tutorials as to how to set up Facebook.  As with Twitter, you can add your RSS feeds to Facebook from AR.

3.  Learn to use text--that was the hardest of all for me--I just didn't have the patience to use texting because the keyboard seemed so small to me.  Practice with a family member for awhile and you'll soon be as speedy as others who use it every day!  Remember, Gen Y-ers LOVE to get that text message that their Offer has been accepted!
Enjoy you Gen-Y clients
4.  Viral marketing-- incorporating You-Tube into your advertising; that's what the Gen Y-ers are into right now!  Get into it and you'll soon find that you're hooked too!  Use this forum to create buzz within this age group and showcase your listings that fit into the Gen-Y budget.

5.  Treat this generation like GOLD--not only are they important in you're business but, they WANT to feel important!  Spoil them and let them know that you can communicate with them--remember instant gratification is this generation's demand!  Don't just check your email once or twice a day; check it more often than you do your voice messages!  Be the first agent to respond to their email inquiry!

6.  As with every generation, Gen Y-ers LOVE photos!  Post them everywhere!  And for Pete's sake, don't just post the front elevation shot on MLS and online--post the maximum allowed on each and every site--this is what they love!

 The members of Generation Y are your future business in 2009!  They are more qualified to buy a home than any generation in the past.  They're well-educated and with those higher salaries are more likely to be qualified for a mortgage than any other generation in the past--right out of college.  Interest rates are down and the selection of homes are far better than other generations have had.  Be sure that you're including these simple tasks in YOUR marketing efforts.

Debe in Charlotte

About the author:

Quality Service CertifiedDebe Maxwell is a Charlotte Residential Real Estate Broker, Certified Neighborhoor & Relocation Specialist, ABR & e-PRO who can assist you with the purchase and/or sale of real estate in the Charlotte NC Metro Area.  If you're relocating to or from any other area of the country, Debe connects you with any member of her team of relocation professionals in your destination or exit city of choice.  The destination service is of no cost to you!  The Maxwell House Group's quality service guarantee puts this team far ahead of the competition; providing unsurpassed customer service is their #1 priority!  Debe Maxwell -- Helen Adams Realty -- 704.491.3310
Copyright© 2008 By Debe Maxwell, All Rights Reserved...**Are YOU Connecting with Gen Y-ers?**

Disclaimer:  All information provided by this author is strictly an opinion, is not guaranteed, may be based on information collected from several sources, which may or may not be deemed reliable at the time of researching this article and may be time sensitive.


Re-Blogged 4 times:

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  1. Sandra McCarty 12/08/2008 05:15 AM
  2. Lawrence Bland 12/08/2008 10:15 AM
  3. D B 12/08/2008 12:11 PM
  4. Jose Siojo Santos 09/19/2011 02:47 PM
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Debe Maxwell, CRS | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

Welcome Dana!  I went over to add you as an associate but, the system is confused again today!  I'll catch you when it's back up.  Thanks for reading and anything that I can do to help make your settling-in to AR pleasant, just let me know!

Debe in Charlotte

Dec 14, 2008 01:52 AM #91
Georgia Endiott
PREA Signature Realty - - Saint Louis, MO
Sold on City Living - Working and Living in Saint Louis

Thanks for the suggestions.  I am just staarting to begin my foray into the new tech world.  Keep the advice coming.

Dec 14, 2008 05:14 AM #92
Brett Hummel

While Millennials will certainly welcome older adults appearing on social media like Twitter, Facebook, and MySpace, I think that being in these spaces is only the first step.  First, many Millennials feel like Facebook and the social media spaces are their domain, and many do not like being 'friended' by older people because they feel like it is an invasion of privacy.  It is great that you have been able to adopt these new technologies, and I think you will have great success in marketing to Gen Ys.  However, if I could just offer some advice (as a Millennial myself) to not be very aggressive to generate leads and let Gen Ys find you (and they will because I doubt there are too many agents that engage Gen Y in the Web 2.0 space).  Second, it is a mistake to say that Gen Ys want to feel important or that they need instant gratification.  Instead older people must realize that Millennials are always looking to learn; this applies to everything from buying a house to applying for a job.  When they try to accomplish tasks, in this case buying a house, they are not looking to feel important, but rather for a mentor.  Gen Ys want a partner who they can trust, take them through the whole process, and make them smarter for the next time they are faced with a similar scenario.  This is not entitlement, and older people would be wise to approach Gen Ys in a teacher/mentor role.  I think you will get many more sales and references if your Millennial customers feel like equals during the whole process.


Dec 14, 2008 11:18 AM #93
Debe Maxwell, CRS | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

Georgia:  Thanks and best of luck with ALL generations!

Brett:  Great advice!  I just closed on a home with buyer clients of mine who are Gen Y-ers.  They told me when I stopped by to see their new first home (after closing) that they have already told many of their friends about me--here's where your message hits home--they said that they both felt that I was like an AUNT who they could ask anything 'to AND of' and that they loved that I could 'even text' right along with them!  It was really funny because I remember when I asked them how they preferred to communicate when we first met, they asked me if I 'texted'!  Of curse, I do!  HA!  I'll learn anything that my clients need me to learn and better assist (or mentor) them in their home purchase! 

Thanks for commenting, Brett!

Debe in Charlotte

Dec 14, 2008 11:39 AM #94
Alexsandra Stewart
Remax equity group - Portland, OR
Broker - Portland Oregon Real Estate

This is a great list -- glad your post was in TWIR -- I had missed it.  Seems I am always signing up for something -- just now joined the Red Hot Referral Group from facebook.  I am only paying attention to a few though.  Facebook, Twitter some, my blog and AR -- there is not enough time in the day or week to do it all. I text too -- love it -- and put on my card  'text/cell' with my number.  I get texts from clients, agents, friends.  It's a great way to be in touch, with little effort -- your point exactly!

Dec 14, 2008 04:20 PM #95
Lisa Hill
Florida Property Experts - Daytona Beach, FL
Daytona Beach Real Estate

I'm the biggest geek I know. LOL. And it amazes me, how many people of any age, can be so clueless. But in our own profession, it seems especially bad. But I don't complain. That just means there's more business for me.

Dec 14, 2008 04:55 PM #96
Diane Aurit
LKN Realty, LLC - Mooresville, NC
Lake Norman Real Estate

All excellent points Debe!  I don't do nearly enough Tweeting and Facebooking as I need to but I know those that do find them invaluable.  I particularly love your points about is SO important...even in our blogs! 

Dec 15, 2008 12:20 AM #97
Kathy Kooyman
Home Realty - Pella, IA

Debe, Great points and all so true.  I learned to text so that my son would communicate with me.  I am still working on some of the other points.  We have to continue to move forward if we want to be successful in the future.

Dec 15, 2008 01:46 AM #98
Scott Guay
Berkshire Hathaway Home Services PenFed Realty - Ocean Pines, MD
Associate Broker. Ocean City and Ocean Pines MD

It is true that they are our future business.  I hope to be ready for them.  With 70% of my business coming from my Internet presence and have the technology ready I should be OK.

Dec 15, 2008 02:28 AM #99
Mike Henderson
Your complete source for buying HUD homes - Littleton, CO
HUD Home Hub - 303-949-5848

Is it time to Twitter?  There are a lot of opportunities to reach this market.  Why can't you just pick up the phone and call them?  Grrr.  I understand.  As a Gen-Xer please email me.

Dec 15, 2008 05:40 AM #100
Jenny Durling
L.A. Property Solutions - Los Angeles, CA
For Los Angeles real estate help 213-215-4758

Believe it or not, I learned alot about this when getting my SRES designation.  It's very interesting how different age group communicate in different ways and we really must be aware of it.  What I find really surprising is how many of the new/younger agents in my office don't even have a basic website set up.  For me, if I can't find someone online, it's as if they don't truly exist!

Dec 15, 2008 07:12 AM #101
Sandy McAlpine
Search Lake Norman Homes For Sale - Lake Norman NC

Isn't that the truth! I have a neighbor friend who was born in 1987 and she doesn't answer her phone half the time and after I leave her a msg, she texts me back! I know that some of my clients and people that I have met the past 6 months have had over $1000 "surprise" texting bills from their teenagers as well. Looks like the cell phone companies went after the generation Y a long time ago! Phones are tailored for them these days.

Dec 16, 2008 12:32 AM #102
Debe Maxwell, CRS | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

Alexsandra:  Absolutely!  I did learn that I had to give up my flip phone in order to keep up with the texting--WAY too time consuming!  I had a Palm (3 of them as a matter of fact) and got so frustrated with it that I went back to my little Supra key and a flip phone.  Then I realized that I just couldn't make it with the flip in this texting society!!  I too, love the quick text--otherwise, I can be long-winded and use up my time just 'chatting' all day!!

Lisa:  HeeHee!  I agree--more for those of us who do realize that we've GOT to get with the program and DO IT!

Diane:  You are so right!  The agents who don't use them--other than the front elevation photo--just amaze me!  I'll tell you--I send my clients the MLS listing prior to making it active for their approval.  Then, as soon as I make the listing active and add the media, I send it back for them for their final approval.  If they don't like one of the eight photos that I always put up on MLS, then believe me, they let me know it!!  My favorite room may have been the formal LR but, they like their guest bedroom decor better and want that one up instead and I do it! 

Blog posts with no photos don't generally hold the attention of most readers--like you, I want to keep the readers so, I do use alot of photos and clip art to hold their attention!

Kathy:  Same here with my boys!  And, we do have to change with the times or they'll leave us behind!

Scott:  I have to check out your website!  70% is HUGE!  Are you a new agent?  I have noticed that my web referrals have increased significantly this year but, I attribute it to my former clients and their family and friends deciding to stay-put so, the referral business is a little off this year.

Mike:  I'm with you on the email!  Funny but, I have found a program that I can sit at my computer and 'text' to some of my clients!  Those phone keyboards are WAY too small for this 50-year old!!

Jenny:  Me too!  I can't believe that they don't have a site and don't even care to email!  I worry that  they'll be left in the dust in a couple of years if not sooner.

Sandy:  I have a friend like that as well and it used to drive me crazy!  I wanted to hear her voice--not read her message!  I've since grown accustomed to it and embrace it because of my Gen Y clients who have taught me that it truly is a time-saver.  The wireless companies have definitely been thinking outside the box for years.  We learned early on with our boys that we HAD to go ahead and bite the bullet and pay for unlimited texting!

Debe in Charlotte

Dec 16, 2008 05:16 AM #103
Bruce Brockmeier
Internet Marketing Consultant to REALTORS® - Yorba Linda, CA
Coached By Crouch

3.  Learn to use text--that was the hardest of all for me--I just didn't have the patience to use texting because the keyboard seemed so small to me.  Practice with a family member for awhile and you'll soon be as speedy as others who use it every day!

Hi Debe,

Thanks for a good list.  I'll never be speedy with text, but I'm working my way up to competent.  :)

Dec 17, 2008 05:35 AM #104
Eileen Hsu
Douglas Elliman Real Estate - Manhattan, NY

THIS IS A FANTASTIC post, I myself is a generation Y real estate agent, I can totally related to the email and text culture. The way we look at it is that we don't need to chit chat too much as if you were on the telephone you have to be polite and sugar coat everything. When you are in text or email, you get to the point quick because of the limited fonts you can use! THANKS for posting!

Dec 24, 2008 05:39 AM #105
Debe Maxwell, CRS | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

Hi Bruce!  HA!  I wouldn't necessarily call myself speedy either but, I'm hanging in there!! 

Hi Eileen!  Well, thank you so much!  That is SO true--it cuts down on unnecessarily 'wasted' time but, others may argue that it's not as personable as they would like either.  You just have to do what your clients demand and if it's texting, then I DO it!!

Happy New Year!

Debe in Charlotte

Dec 25, 2008 12:42 PM #106
Elizabeth Cooper-Golden
Huntsville Alabama Real Estate, (@ Homes Realty Group) - Huntsville, AL
Huntsville AL MLS

Debe-How in the world did I miss this post of yours?  It's a great source of valuable info, for sure!  I've finally figured out twitter!  I'm just beginning to use You tube.  I'm getting there, slowly but surely:)

Dec 26, 2008 12:02 PM #107
Debe Maxwell, CRS | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

Hi Elizabeth!  I hope you had a mahvalous Christmas dahling!  I wondered what happened to you on with this post!!  (just kidding!!)  I've been working on Twitter but, don't spend enough time there--I love reading the 'full' post from AR and just tend to spend more time here.  I DEFINITELY haven't been into the 'tube' yet but, REALLY need to do it!  As a matter of fact, I had to buy a new scanner today as mine went out last night and I can't LIVE without one in my home office (I MUCH prefer to work at my home office!) so, Ray 'shopped' the scanner/printer/fax/copier for me and found the best deal at Circuit City.  We headed over this evening and took a look at some video cameras so, his new mission is researching the best ones for me.  Several have said that they like the Flip Camera but, I want to be sure I'm getting the right one so I can get into the 'tube' groove!

Debe in Charlotte

Dec 26, 2008 02:16 PM #108
Lawrence Bland
Lawrence Bland International - Beaumont, TX

Great post, thanks for sharing this with us.  I agree with what you said, we all have to be very tech savy to survive in todays market.  I would even expand on this a bit more in the fact that we MUST have a web presence.  When that Gneration Yer goes to google on the net and types in your name, something had better come up or they might just be taking a walk.  Debbie, I think you nailed it.  Excelent Post!

Lawrence Bland

Jul 24, 2009 05:46 AM #109
Joan Whitebook
BHG The Masiello Group - Nashua, NH
Consumer Focused Real Estate Services

I love gen yer's and they love me.  I tweet, text, facebook... and working on some Utube...  I love the technology and I am always willing to be a mentor.

Sep 19, 2011 03:01 PM #110
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Charlotte Homes for Sale - Charlotte Neighborhoods
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