It's Y2K9 - Communicate Like It!

By
Commercial Real Estate Agent with Lebanon Property Management, Inc

So, the market is slow, there is a lot of competition for every bit of new business out there - how do you keep ahead of the pack then?  Here's a few tips that you can put to work for you to get in touch with Generation Y.

Techno-basics:

Texting:

  • Texting is great, picting is better.  In real estate (and life) a picture is worth a thousand words.  Send a picture text with new listings to your buyer-clients... this is a service that you can do that will make you STAND out from the crowd, don't be afraid to use this as a plus in your professional profile.
  • ONCE you get the appointment for a showing, follow up with a text of the directions AND a pict of the house so they know where to go and what to look for!  Many will have a GPS locator already but they will appreciate that you are looking out for them and don't want to waste their time looking around the whole neighborhood for the right mailbox and GPS won't give them a photo of the house so you are actually a step above!
  • If you aren't familiar with all the abbrieviations that are common to use, check out this website to brush up http://www.swalk.com/sms.htm this is a lanuage unto its own and they will appreciate it if you can speak it as well.

 Email:

  • Email is a must, if you don't have blackberry or other instant notification of when you get new emails, plan to check your email at a minimum of three times per day (even on Sunday) AND let others know when you check your messages, add this message right to your signature so it posts to every email you send.
  • Another addition to your email signature might be "while paper is still necessary in the real estate industry, I am committed to eliminate as much paper waste as possible, in an effort to do so I utilize electronic communications as often as possible and appreciate your efforts to do so as well"

Blog:

  • Blogging is a way to let your voice be heard.  If you are like me, you will read a news article that could be somewhat controversial or inspiring and it will trigger an internal discussion or at least some comment that you wish the whole world could here - well, this is your medium!  Consider which platforms would best reach your target crowd and start getting your message out there.
  • Keep it real.  Keep your professional posts professional but also don't be afraid to get personal too.  Generation Y'ers are into personality - they know theirs and want to express it in every way practical so let them get to know yours as well, if it's a match they will know right away and contact you.  If it's not, that's ok too and you might be better off without that business

In Practice:

  • As I elluded to, Generation Y knows themselves and wants to express themselves.  If you have a property that could really inspire the artist-type you can say so.  You don't have to advertise that way ***NEVER DISCRIMINATE AGAINST ANY PROTECTED CLASS*** but you can certainly mention to that person, "hey when the light slants in the windows at dawn it can almost move you to tears and could even inspire your next masterpiece". 
  • Personalization, feng shue, even a free consultation from a home stager can go a long way with this generation.  I teamed up with a home stager and actually paid for her services out of pocket as an added bonus for buying & selling with me.

Comments (4)

Liz Loadholt
Liz Loadholt- AgentOwned Realty- Covering SC - Mount Pleasant, SC
Realtor--Broker-in-charge - Trainer--Relocation Director Covering SC

Amy,

Good blog --- good information ---you are creative. Thanks.

Liz

Dec 08, 2008 05:11 AM
Amy Margolis
Lebanon Property Management, Inc - Lebanon, NH

Hi Liz,

Thanks for reading!  These days, there is so much to compete against that it really pays to go the extra mile - everyone is looking for the best value.

Dec 09, 2008 04:53 AM
geri wehry
RE/MAX Select R.E. - Covington, WA
your agent for life

Amy,

1daful blog!   aamof I learned a ton!

Keep blogging!!

ATB,   ...geri   :)  :)  :)

Dec 12, 2008 06:40 AM
Sasha Miletic - Windsor Real Estate
RE/MAX Preferred Realty Ltd. - Windsor, ON

Hi Amy, Nice post. Thanks for sharing. Keep posting best.

Best - Sash

Dec 13, 2008 12:19 AM