I cannot tell you how many times when I look over some IDX (Internet Data Exchange) listings I see very poorly constructed Internet remarks/property descriptions. Some people use all caps, some people abbreviate the entire passage so much it looks like one of my daughters text messages and others just plain mis-spell or poorly construct their grammar.
Today's home buyers are Internet savvy. Poorly posted listings are not only a bad reflection on your professionalism but will reflect poorly on your prospects over all Internet experience. I read a post where someone was claiming how poorly constructed IDX data was and how it poorly reflects on the participants website in such a bad way that IDX itself was a bad investment. Well, good point, about the poorly constructed part but I would not even for one second think having the MLS data on your website could EVER be bad. However the point taken that these poor remarks are a reflection of the listing agent and the IDX participant is well noted. Bringing all this data to the Internet is fantastic but with it comes some common sense responsibility from the listing Agent.
The data is only as good as the people who enter it. If everyone practiced these poor habits IDX woulds become worthless.
So the moral to this post is proof-read your work and construct your descriptions clearly and take some time to make them well thought out.