IDX - Making the Grade

By
Services for Real Estate Pros with RE/Advantage

I cannot tell you how many times when I look over some IDX (Internet Data Exchange) listings I see very poorly IDXMaxconstructed Internet remarks/property descriptions. Some people use all caps, some people abbreviate the entire passage so much it looks like one of my daughters text messages and others just plain mis-spell or poorly construct their grammar.

Today's home buyers are Internet savvy. Poorly posted listings are not only a bad reflection on your professionalism but will reflect poorly on your prospects over all Internet experience. I read a post where someone was claiming how poorly constructed IDX data was and how it poorly reflects on the participants website in such a bad way that IDX itself was a bad investment. Well, good point, about the poorly constructed part but I would not even for one second think having the MLS data on your website could EVER be bad. However the point taken that these poor remarks are a reflection of the listing agent and the IDX participant is well noted. Bringing all this data to the Internet is fantastic but with it comes some common sense responsibility from the listing Agent.

The data is only as good as the people who enter it. If everyone practiced these poor habits IDX woulds become worthless.

So the moral to this post is proof-read your work and construct your descriptions clearly and take some time to make them well thought out.

Comments (6)

Jon Zolsky, Daytona Beach, FL
Daytona Condo Realty, 386-405-4408 - Daytona Beach, FL
Buy Daytona condos for heavenly good prices

We all make mistakes, so why we do not check what we write? laziness, time constraints, you name it.

I also noticed that people, who make a lot of mistakes, are less aware of that, and do not use the spell checker as much

Dec 08, 2008 12:38 PM
Sam Basel
Alpine Legacy - Estes Park, CO
REALTOR - Estes Park, Colorado

I think the majority of realtors and realtor assistants entering the property descriptions have a hard time (or lack the time) being creative - myself included. We need to spend a little more time creating words that invite the potential buyer to want to learn more about the house. The descriptions I find appealing don't tell me about the house, they tell me why I would want to live there. This is an area that I am working hard on.

Dec 08, 2008 04:13 PM
Tim Bradley
Contour Investment Properties - Jackson Hole, WY
Commercial Real Estate Expert in Jackson Hole, WY

One problem I have with IDX is that it only shows the listings of those firms who have opted into IDX. In my market, the largest firm in the valley has NOT opted in. So consumers may believe they are viewing all the MLS listings on your site, but they are not. This should be clearly disclosed on your website - but you can make it a positive. i.e. call us to see the rest of the listings...

Dec 10, 2008 03:18 AM
Mark Menzella
RE/Advantage - Fairfield, NJ
We build websites for REALTORS®

Tim - Good point and actually most MLS's require you do disclose that.  From the sounds of it perhaps yours does not.

Dec 11, 2008 12:07 PM
Chris Olsen
Olsen Ziegler Realty - Cleveland, OH
Broker Owner Cleveland Ohio Real Estate

I agree wholeheartedly.  I try to take extra care to grammar, etc., as well as trying to sell "benefits" not "features."  This and exceptional digital photography, while quite elementary, go a long way to getting a buyer through the front door.

Dec 30, 2008 02:59 PM
Troy Erickson AZ Realtor (602) 295-6807
Good Company Real Estate - Chandler, AZ
Your Chandler, Ahwatukee, and East Valley Realtor

Mark, I am not sure why people don't take the time and effort to spell check what they write on their website, posts, profiles, etc.  I think you are right in that it does not represent the Realtor as a professional when someone can see misspelled words.  I always try to be thoughtful and creative in what I write, and I always proofread what I write for spelling errors.  Just so you know, I have made mistakes, but do correct them when they are discovered.

Feb 01, 2009 04:07 PM