Leaving More to the Imagination

Services for Real Estate Pros with Watch My Listings

Hi Everybody,

I had an interesting conversation with a KW agent the other day and I wanted to get your thoughts on his point of view.

I was talking to him about Watch My Listings and what we have to offer real estate professionals. As I was talking to him on the phone, he was following along through the features on the products & pricing page. He was very impressed with the layout and the quality of the video and photos (true statement), and he asked me to check back with him when as he didn't currently have any listings to display, but he was interested. He also commented that he'd like to see some agents from the bigger companies utilizing my services, which I can completely understand. It's tough being one of the first. He made a second comment that stuck with me and clearly illustrated the battle that I have before me.

The comment was this: "In real estate sales, it's good to leave something to the imagination".

I respect his opinion and I'm always working to better serve my clients, but I wanted to check in with you, the Active Rain community, and get your opinions on this point of view.

My philosophy with starting Watch My Listings has been to make it convenient for buyers to view properties, enabling them to schedule focused on-site property visits with their agent. I believe this makes better use of the agents time as well.

I'd love to hear what you think.

All the Best,

Sean Alvarez

Watch My Listings | A Home for Your Next Home

Comments (7)

Terry Haugen STAGE it RIGHT! 321-956-2495
Stage it Right! - Melbourne, FL

Hey Sean, I'm not an agent but it makes sense to me!  Photos of your listings "professionally staged" would enhance the appearance of your listings, don't you think?

Terry Haugen - STAGE it RIGHT!

Apr 24, 2007 08:34 AM
Laurie Mindnich
Centennial, CO
I don't think that it's possible to cover a listing 100% through photos or videos- I love the idea, because if they can't find something that they DON'T like, they'll want to see it for themselves.  Another great marketing tool.
Apr 24, 2007 08:34 AM
Watch My Listings
Watch My Listings - Beverly Hills, CA

Hi Terry & Laurie,

Thanks for the comments.

T - I am definitely a fan of staging. Like I always say, "You Stage It, We'll Shoot It!".

L - My thoughts exactly! 



Apr 24, 2007 09:04 AM
Michael I. Pulskamp
Mainstreet Brokers - Jackson, CA
REALTOR, EcoBroker, GREEN Desingnee
Gosh, I might not understand what you are asking. I don't think VT's even come close to showing everthing about a house. Even the best of the leave out so much. But I do think that the best of them have as much visual info as posable. Why leave out anything that you can put in, as long as it still looks atractive, and isn't way too long. Saves time and trouble for everybody involved.
Aug 19, 2007 05:49 AM
Kathy Nielsen
http://atlantahomestaging.net - Marietta, GA
Atlanta Georgia Home Stager

Sean - I'm not sure that I agree with the agent.  With over 80% of the prospective buyers beginning their search using the internet, I would think it important to show as much of the home as possible.  That's my two cents.  Perhaps the concern is that some of the listings don't show so well?? 

In summary, I agree with you.  Showing as much of the home as possible would absolutely save the agent time.


Aug 19, 2007 11:21 AM
Lexa R. Montierth
NextHome Complete Realty - Tucson, AZ
Real Estate Sales Agent and Marketer

Sean, I think I know what he is talking about, but let me just add in what I think.  There are two sets of agents and their ways of thinking in Real Estate.  Neither one is right or wrong, it's just personal preference.  

To me, I want to show as much as I can about the property on the internet, advertising etc.  I don't want to waste my time showing a listing to someone who doesn't want the home anyhow.  That way the time I spend is with clients who have a genuine interest in the house.  

Now other agents out there believe that if they can get people into the house, they can personally talk about all its many features and "sell" it.  There is nothing wrong with this, because sometimes a person just needs to see a house to really "get it"  The oversized room that holds a hundred pieces of furniture might look "normal" in a photograph or video.  Like seeing someone in real life vs. on TV.  

So leaving things to the imagination might just be a "secret" to get people to the house.  I know my listing clients weren't happy when the house wasn't getting "seen"  Well, I had to explain that it was getting "seen" just on the internet instead of at the house.  I don't like to interrupt my clients lives with people dropping in to "snoop" more than to buy.  :)

 On the whole, I like Video better than Stills that move.  But I felt like it swung around too much and made me a tad bit dizzy. Not like 260 tours dizzy, but I like to focus in on a room a little longer to really get it.  Thanks for the post!


Lexa Montierth 

Aug 19, 2007 11:34 AM
Chuck Willman UtahHomes.me
Utah Homes - Alpine, UT
Utah Homes
In other areas of life, it may be nice to leave something to the imagination, but real estate is different. People want to see as much as they can in as little time possible.
Sep 25, 2007 05:42 AM