Tap Into the Power of Free Press

Services for Real Estate Pros with Mercari Consulting (formerly Brochures by Design)

If you've not taken advantage of the power of free press releases, you're making a costly mistake. There are so many sites available - for free - in which to advertise your business, your accomplishments, your new listings, etc. Not taking advantage of this free advertising is like letting your money slip down the drain.

For instance, how many of you use Craigslist and/or any of the many free press release sites? I'm hoping I would see a lot of hands in the air. Both media are very popular and many of those in your target market are reading them on a daily basis.

What is Craigslist?
According to Craigslist Fact Sheet, Craigslist was started by Craig Newmark in 1995 as a forum for local classifieds for 450 cities worldwide. Through these forums you can find housing, jobs, products, services, advice, etc. You name it; Craigslist has probably got it advertised - including a personals section for meeting someone new. And it's popular too! By generating over five billion page views per month - and over 15 million users - your advertisement has a good chance of being seen by many potential clients.

Tell Me More About the Free Press Release Sites
According to David Frey - in his article A Secret Technique to Getting Massive Press Using Optimized Press Releases - "Online press releases are a relatively little-known development in the world of search engine exposure. Within 24 hours, a well-optimized online press release can climb to the first page of Google News and Yahoo News - if it is well written and strategically embedded with relevant keywords."

Frey recommends the following:

· Put your two primary keywords into the headline and subheading

"All you need to do is type up a short press release with your keywords placed in the headline and subheadline and a link to your site in the press release. Then you simply submit it to all of the online PR news wires."

· Write an article that you can turn into a press release

"Simply write an article that is newsworthy. Lace it with your primary and secondary keywords, and submit it to online PR sites."

For your convenience, I've included several recommended free press release sites. I'm sure there are many more but this will definitely get you started.

Writing a decent press release is much like writing a decent blog. Just be sure it's newsworthy to someone and written in the accepted format - many of these sites will give you detailed information on acceptable press release formatting - and you'll be well on your way to improving your SEO through free advertising.

Comments (41)

Vicki Vannoy
Vicki Vannoy -- Virtual Assistant - Coupeville, WA
Top Producer & R. E. Assistant


That is certainly a lot of good information.  I was thinking about a press release in my local newspapers but I had no idea about online press releases.  That will be a great business builder tool for me to work on!  I also appreciate the information in your response to Donna and Carolyn's question posted above.  Thanks so much!

Aug 02, 2007 06:55 PM
Karen Hubert
Center Stage Design-real estate staging, Ancaster/Hamilton - Ancaster, ON
Home Stager
Wow, alot to take in at 5 in the morning Evy so I've bookmarked this for further reference.
Aug 02, 2007 09:11 PM
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel
Thank you for taking the time to post . I have bookmarked it.
Aug 02, 2007 10:42 PM
Joe Manausa
Joe Manausa Real Estate - Tallahassee, FL
Tallahassee Real Estate
Awesome list, thanks for assembling it and distributing it out among us neophites of the Press Release World. I plan on giving it a go.
Aug 02, 2007 10:48 PM
Christopher Ouellette
DPR Realty LLC, The Luxury Condo Team - Scottsdale, AZ
Thank you for the post, I will have to make sure that my VA has this information if she doesn't already. We should all be utilizing free press as much as possible.
Aug 03, 2007 05:05 AM
waey wyqw
wyq34y - Dell, MT
This is great information about keyword optimization. These keyword optimization tactics can also be applied to Craigslist ads.
Aug 04, 2007 02:41 PM
Susie Roscoe
Signature Realty Associates - Brandon, FL
Real Estate Specialist | Brandon, FL
This is terrific info!  Thanks for starting the list and look at all that was added with your leads!  THANKS SO MUCH!!!
Aug 18, 2007 01:15 PM
Sarah Sanders
Thanks so much! Has anyone else had luck with this? Thanks again!
Aug 20, 2007 01:43 AM
Cindy Abel
Southern Nevada Realty, LLC - Las Vegas, NV
Broker/Owner - Las Vegas Homes and Real Estate
What a great list!  Thank you so much.
Aug 20, 2007 02:01 PM
Ilyce N. Powell
Financial Revitalize - Baltimore, MD
CMPS- Certified Mortgage Planning Specialist
Thanks, Evy! I didn't know about most of the sites you have listed here. I'll have to check  them out. - bookmarked-
Aug 20, 2007 03:54 PM


Please add to your list this Press Release submission site : http://www.megarelease.com/

Aug 25, 2007 06:58 PM
JudyAnn Lorenz
Bar JD Communications - Mansfield, MO
Virtual Marketing Consultant
These press releases are useful because they DO stay out there.  Some of them have upgrades that are worth the investment.
Aug 26, 2007 01:01 AM
Sean Allen
International Financing Solutions - Fort Myers, FL
International Financing Solutions

That is awesome information. Thanks for sharing.

Sean Allen
The Mortgage Professionals

Sep 01, 2007 03:25 AM
Natalie Langford
Realty Negotiations - Winchester, VA
Winchester, VA Real Estate
I've just bookmarked this post!  Thank you for sharing and taking the time to make that awesome list.
Oct 08, 2007 12:48 AM
Alice Benjamin
Bernadette Interiors Design Studio - Las Cruces, NM

I would appreciate hearing what kind of responses y'all received after sending off your Press Release(s), and where you sent them.

This is great information to those of us who are just starting out.  Lots of bookmarks!!!

Nov 26, 2007 08:48 AM
Kristina Leone
Lionheart Home Staging, LLC - Minneapolis, MN

Thanks for the information!  I am bookmarking this page for future reference.


Dec 04, 2007 08:07 AM
Kelly Townsend
Coldwell Banker - Santa Rosa, CA
CDPE, Realtor

Evy -

Wow! What a great post! I have been using Craigslist regularly and you are right about it working so I am excited to check out the other sites you have listed. Never underestimate the power of the web! Thanks for sharing.

Dec 04, 2007 10:53 AM
Gary Woltal
Keller Williams Realty - Flower Mound, TX
Assoc. Broker Realtor SFR Dallas Ft. Worth
Evy, thanks for the reminder on Craigslist and your extensive Press Release sites. I was looking for something just like that. What a tremendous resource you are.
Dec 04, 2007 11:10 PM
Maura Neill
RE/MAX Around Atlanta - Alpharetta, GA
North Metro Atlanta Real Estate

Hi, Evy! Thanks for putting this together and posting it. It looks like it was a lot of work and it's so helpful!

~Maura Gebhardt

Dec 18, 2007 08:27 AM
Cyndi Domenici
RE/MAX Gold - Auburn, CA
My Priorities Are Simply Yours!!!

Thank you! That is some excellent information. "Not taking advantage of this free advertising is like letting your money slip down the drain." Well put, press releases are a great source of exposure.

Dec 18, 2007 08:40 AM