It's that time of year for me to ask Santa for all the things I need as a stager. Since 2008 was my first year as a full time stager, I have many requests from Santa. What's on your list?
1. MORE CUSTOMERS. Prior to this year, I staged properties for friends, realtor-friends and referrals. In 2008, I decided to jump into the waters and dedicate myself to staging full time. Most of my business this year has been consultations and several "whole house" stagings. However, I feel that I need to expand my business to make it viable for me to make a living doing what I love. Santa, I'm asking you to send me more leads.
2. BETTER MARKETING COLLATERAL. I've spent an enormous amount of time this year creating brochures, business cards, PowerPoint Presentations, boiler-plate proposals and website. While these are OK for initial start-up, I need more professional looking collateral. Santa, please send me a marketing guru that knows our industry - staging.
3. MORE TECHNICAL EXPERTISE. I'm just learning about blogging and tweetering. Now that I have my feet wet, I now understand what a wonderful tool this is for building community by sharing ideas. Santa, I need to learn how to use this technology to reach more customers.
4. MORE INVENTORY. This year I made the commitment to re-invest all my earnings back into the business. Most of my earnings have been to purchase inventory. So far, I've been reluctant to buy the larger items, such as sofas, chairs. I also felt that I did not want to incur the expense of external storage (all of it's in my basement). I see from other stagers website, that some even own their own trucks! Santa, help me to grow my business so I can afford to buy and store more inventory.
5. MORE EDUCATION. It's wonderful to share this exciting world of staging. This year, I joined NAWBO (National Association of Women Owned Businesses) and HBA (Home Builders Association). I also became certified as a stager (ASP). Santa, please give me the time to join more business related organizations and further my training.
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