CUSTOMER SERVICE - It's not just for ...

Real Estate Agent with Casmi Photography

This post is about customer service.

It's not all about Real Estate.

It's not all about 'our business'.



I have recently been blessed to have received some of the absolute best



A couple of weeks ago I needed to purchase some ink cartridges for my printer.

Simple enough task, some would say.

And being slightly unfamiliar (still) with my new area I made a trip to Burlington, NC and discovered

a wonderful little shop called

Rapid Refill.


This little store has all the cartridges you could ever want.

I didn't remember the exact cartridge numbers, so the clerk looked it up for me by my printer model.

Unfortunately, I received the wrong cartridges but didn't realize it till a couple weeks passed.

I took the cartridges back to the store and was assisted by Babs.

I explained my situation, that I didn't have the receipt, etc. and she looked up the sale on their computer

by my name.  She then verified the correct cartridges I needed and the exchange was done.

No fuss, no muss, no hassle.


This can be pretty common in many places, I realize that.

But what sets this business apart, in my mind, is this:

I got a follow up phone call about a week after the exchange.

Babs called and left me a voice mail that she was just checking to make sure I was

happy with the product, that I had gotten the correct product, and to please let them know

if there was anything else they (Rapid Refill) could do.


Well, I don't know about you, but I have never encountered such exemplary customer service in a

retail setting.  This type of thing has made me a lifetime customer of

Rapid Refill.

And the icing on the cake?  Rapid Refill is a truly "green" business.  Their recycling programs are




And all it took was a phone call.

Pretty simple, isn't it?


Do you do the simple things?  Do you follow up with clients like you should?

Are you ready to get better about your follow up habits?

I am.

And all because of a phone call from Babs at the Rapid Refill Ink store.


Sometimes it's the simple things in life that we take for granted.

Maybe we shouldn't.


Check them out!  Maybe you will be fortunate enough to have a franchise near you!



Posted by


Carol Smith

Casmi Photography

Mebane, NC 27302





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Lola Audu
Lola Audu~Audu Real Estate~Grand Rapids, MI Real Estate - Grand Rapids, MI
Audu Real Estate~Grand Rapids, MI ~Welcome Home!

WOW!  This was inspiring to read.  The little things like the follow-up phone call make such a difference.  This company turned a customer into a raving fan.  That's the best way to remain recession proof.

Dec 11, 2008 08:49 AM #1
Carol Smith
Casmi Photography - Mebane, NC

Lola - It was really such a simple thing, but as you can see - the impact was tremendous.  It's amazing what a 35 second voice mail can do.  And, yes, IMO they are recession proof in my eyes!

Dec 11, 2008 10:22 AM #2
Steve Shatsky
Dallas, TX

Hi Carol... It's amazing what a difference basic things such as doing the right thing by customers and calling them to follow-up can make, and the lasting impression it leaves in people's minds.

Dec 11, 2008 01:22 PM #3
Carol Smith
Casmi Photography - Mebane, NC

Steve - It was a very pleasant surprise - that's for sure.  And you can bet as long as I'm within driving distance they have a customer for life.

Dec 12, 2008 01:11 PM #4
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