The sales gurus tell you to step outside your comfort zone. Take that first painful step. Push yourself to do the things you'd rather not.
Makes sense, I s'pose.
But is it really necessary? Maybe not.
Frankly, I think I'm pretty darn cool just the way I am, without stepping out of my zone. I think that I can be me, and succeed just fine.
Don't wanna cold call? So don't. If you don't wanna, you'll probably suck at it anyway. Call your mother instead.
Don't wanna hunt for FSBO's? Join the club. Meet three friends for brunch or bang out a few personal emails.
Don't wanna spend the weekend handing out cards from your company's Peanut Festival booth? Me neither. But I might stop by and say hi!
So what DO you wanna do?
Make a list of the things you're good at, the things you enjoy, that don't give you the jitters. Chances are, hidden in that list are plenty of ideas to generate business for yourself. I'll bet you're creative enough to come up with some great ones (and please share!)
You got this far in life being YOU. Just ‘cause you're in real estate doesn't mean you have to change. You're already terrific!
Stay tuned - more tips coming soon.
copyright Jennifer Allan 2007