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Listing Photos - Make them Count

By
Real Estate Agent with Weichert Realtors, The 505 Group

On our MLS we are allowed 9 photos plus we can post a virtual tour link. Why some agents dont make use of those photo spots is beyond me.

I have sat with customers at the computer and they have actually refused to go see homes that didnt have any pictures posted even if all of the stats were there. They thought if the agent didnt care enough about the listing to take photos it must not be very nice.

One theory I have is that those agents only want to sell the listing themselves and so don't care if another agent shows their property. This is a diservice to their clients who are trusting them to put their property out there in the best light possible. People are strange.

Here are some actual photos from our MLS of homes listed for more than $300,000.

Not much of a photo for a $900,000 + listing.Not much of a photo for a $900,000 listing.

A home in Clovis, NmThe incredible tilting Kitchen

Gorgeous $700,000+ home, sort of sad photo.

Anyway at least some photos are better than no photos. So agents remember...use the resources you have to make your homes look their best.

Here are some tips to make your home shots look better from Kimber Malone at Purple Dragonfly Designs

http://www.purple-dragonfly.com/article-better-photos-better-flyers.html

1. Setting the Stage

Clutter is distracting. Remove everything from counters and tables, store toys in a basket or bin, and stuff all that bathroom clutter into the nearest drawer. Focus on counters in the bathroom and kitchen, for nothing ruins a great photo more than a can of hairspray sitting in plain view. Consider replacing the clutter with fresh flowers in an attractive vase, setting the table, and closing all closet doors. Despite what you're heard, it IS the little things that sometimes do make the biggest impact- good or bad.

2. Find the Best Angle

Digital cameras are great because you can instantly see whether or not the picture you just took will appeal to your buyers or repel them. Try standing in different spots, turn the camera sideways, avoid making the television the central feature, don't stand right behind the couch - these are a few pointers to keep in mind. You can always delete any photo, so take more, not less!

*I have just got done uploading 395 photos from this month. Sheesh - That was 3 listings*

3. Remove the Date Stamp!

Turn off the date stamp feature on your camera. Yes, the date can be removed by someone who has the software to do so, but most people don't. If you post the photos online, your potential buyers see when you took the picture, and what if the house has been on the market for months? Plus, the bright yellow or orange numbers can ruin an otherwise nice photo.

4. Open the windows, Turn on the lights

Natural sunlight is the best lighting for any picture. People want houses that are bright with sunlight, but turning all the lights on in a room (if it's dark outside or the room has little natural light) can achieve almost the same results. However, if the only light source is the window, and you don't use the flash, then the only bright spot in the photo will be the window. So, turn the overhead lights on, turn on the lamps and any other light source you can find. The more lights, the better your photo will be.

*Also a trick that I have found is that if you aim at the floor with no windows in the photograph, then click the button halfway down to get your meter reading - then go up and take your shot it  makes the room much brighter.*

5. Choose the Best Rooms & Features to Highlight

Not every room in a home needs to be photographed. There are some rooms that should be seen only in person, and after a new coat of paint, a massive clean-up, and maybe even new furniture. Why take photos of rooms that will turn potential buyers away? Instead, focus on the house's best features, and drop a few hints to the seller, like, "I know this great painter...."

6. Make the Photo Count

There is a limit to how many photos you can post online with your listing, so make all your photos show something good, make them work for you, and not against you.

7. Improving Outside Photos

The front of the house is probably the most important photo of all, and for outside photos, the best thing to do is check the weather report. Bright sunlight, maybe some fluffly clouds in the sky, that's the ideal setting for any outside photo. Don't take pictures at dusk or at night, unless it's for a special effect, for drama. Unless the house has great outside lighting, it will just look gloomy.

- Kimber Malone
Purple Dragonfly Designs

Have a Great Day!

Katharine

 

Richard Iarossi
Coldwell Banker Residential Brokerage - Crofton, MD
Crofton MD Real Estate, Annapolis MD Real Estate

Katharine, Pictures are important to buyers and one of the things in a listing that can turn them on or off pretty quickly. Our MLS allows us to post 30 pictures for free.

If an agent can't take pictures that adequately show the listing than they should consider using a professional photographer.

Dec 14, 2008 03:38 PM
Pat Tasker
Shorewest Realtors - Germantown, WI
Your Milwaukee Metro Area Agent (WI)

I have heard over and over from buyers, if there aren't interior photos, they pass on that listing...it is the internet kiss of death!

Dec 14, 2008 03:38 PM
Lise Howe
Keller Williams Capital Properties - Washington, DC
Assoc. Broker in DC, MD, VA and attorney in DC

It makes me sad to think that the seller generally has no clue how they are being shortchanged by their agent who doesn't get the photos on line! It isn't that hard, and by now, it is hard to imagine an agent who doesn't know how buyers react to no photos.

Dec 14, 2008 03:45 PM
Roberta LaRocca
Simply Vegas Real Estate - Las Vegas, NV
REALTORĀ®, Broker, Salesperson, NV. Lic BS.507

Katharine, I agree that agents need to not only put photos on the MLS but GOOD photos!!  I did a blog on this subject a while back.

Dec 14, 2008 03:47 PM
Marian Gregor-Ann
Keller Williams - Ann Arbor, MI
Arbor area Real Estate

Hi Katherine, I couldn't agree with you more! Few pics mean the agent is a loser!   I enjoyed your before and after pics. I have staged nearly every listing for over 20 years! They call me the Staging Queen.  It gives fabulous results since I touch it and it sells :~)  Be well.

Dec 14, 2008 03:47 PM
Tom Davis
Harrington ERA,DE Homes For Sale, $$ Save $$ Buy Today ! - Dover, DE
FREE Delaware Homes Search!, $$ Save $$ - Find Homes! Delaware Realtor

I agree 100% this is GREAT ADVICE for the Realtors!! More Pictures and Quality Pictures!!  Also A Tour would be Super!

Thanks

Tom Davis

Dec 14, 2008 04:00 PM
Dora & Vincent Kwok
HomeSmart Real Estate - Chandler, AZ
CNE - Chandler, Arizona Real Estate

Katharine - Its inexcusable for an agent to not post any pictures of the property...or atleast 1.  Our previous MLS would even take 1 picture for the listing, but even with that lazy agents could not even check that box to get a "free" picture posted for them...now on our new mls system, FLEXMLS, there is no free service so its up to each agent to due their diligence in taking and posting pictures of their listing.

Dec 14, 2008 04:07 PM
Lorinda Ward
Keffer Realty - Norfolk, VA
Serving, Hampton Roads Virginia. Norfolk, Chesapeake, Va Beach

For a $900,000 listing I will definitely have a photographer shoot my photo's, I will be the first to tell you, my pictures are not all that great and I took photography class (a long, long, long time ago).  Great post you are so right!

Dec 14, 2008 05:00 PM
Jean Powers
Kane & Associates call 510.908.9002 - Alameda, CA
CRS,e-PRO,HAFA,SFR Broker, Northern California

More photos the better. the public prefers more photos than text content.

Dec 14, 2008 05:01 PM