Generating Leads Using IDX Tools

By
Education & Training with Executive Director of Education at eXp Realty

Here's a cool way to setup your IDX and AR Blog as a Lead Generator.  Jenniffer Lee from RE/MAX has done a nice job, in my opinion, of adding a feature like this to her Blog. Having this option available on a post like this is potential lead generation at its best. Yes, this is a shameless plug for Jenniffer.

I've read thousands of posts on AR, seen hundreds of buttons and "Search MLS" icons, and have seen some really creative images and ways to entice readers and traffic to visit your listings and MLS systems, but this really caught my attention.  As I was making my rounds this morning making sure things are working or being fixed, I couldn't help but notice this and wanted to test it out.

 

Search Homes For Sale In Florida

I was impressed with her new RE/MAX office, but when I saw this on her most recent post, I just had to write about it. I'm not saying to add this to every Blog post, but to have it on her Profile and on other topic related posts, I think this is genius. Thanks for letting me share this Jenniffer, I can see how a tool like this could generate you much success. Congratulations on your new office, I wish you all the best!

Do you use IDX? What lead capture tools are you using? Did you know tools like this are available?
Posted by

 

     

"Learn More. Get More. Do More. Be More."

close

This entry hasn't been re-blogged:

Re-Blogged By Re-Blogged At
Topic:
ActiveRain Community
Location:
Florida
Groups:
The Art Of Marketing You
Rainmaking - Internet Marketing Strategies
The Lounge at Active Rain
Real Estate Technology
Target Marketing
Tags:
lead generation
idx
jenniffer lee

Post a Comment
Spam prevention
Spam prevention
Show All Comments
Rainmaker
472,245
Janice Roosevelt
Keller Williams Brandywine Valley - West Chester, PA
OICP ABR, ePRO,Ecobroker

Fabulous post. Appreciate it

Dec 16, 2008 10:29 PM #91
Ambassador
994,561
Sharon Paxson
Compass - Newport Beach, CA
Newport Beach Real Estate

This is an awesome having the idx right on your blog posts. Great job!

Dec 17, 2008 06:39 AM #92
Ambassador
798,828
Brad Andersohn
Executive Director of Education at eXp Realty - Fairfield, CA
ActiveBrad - 707.646.1876

Sharon - if you're looking to buy a home anywhere in Florida in this case, it's even more awesome!!! Just one click away from seeing your choices?  Having the selection process done up front without having to go to another site or link some where?  I like it!   (Big Smile)

Dec 17, 2008 07:30 AM #93
Rainmaker
2,494,472
Rebecca Gaujot, Realtor®
Vision Quest Realty - Lewisburg, WV
Lewisburg WV, the go to agent for all real estate

Thanks for this great info. I see Jennifer has a post on how to add the box to our blogs.

Dec 17, 2008 08:59 AM #94
Rainmaker
128,985
Jason & Amber Gardner
Hasson Company, Realtors - Sherwood, OR
We're Committed to Your Success!

Well this is cool that Re-Max offers this to their agents.  I need to get John L. Scott going with something too.  I use iHouse IDX, maybe I'll call them to see if they have a smaller widget. Great idea.

Dec 17, 2008 12:54 PM #95
Ambassador
798,828
Brad Andersohn
Executive Director of Education at eXp Realty - Fairfield, CA
ActiveBrad - 707.646.1876

Jason and Amber - stay tuned, we may have a solution for you here shortly....

Dec 17, 2008 04:12 PM #96
Ambassador
798,828
Brad Andersohn
Executive Director of Education at eXp Realty - Fairfield, CA
ActiveBrad - 707.646.1876

Bo - I'll be posting about this in more detail for you, it may not be till after the Holidays though, it's coming my friend. :-)

Dec 17, 2008 04:14 PM #97
Ambassador
798,828
Brad Andersohn
Executive Director of Education at eXp Realty - Fairfield, CA
ActiveBrad - 707.646.1876

Teri - I can always use and count on the "Lady In Red" to know just where I am and where I'm suppose to be.  :-))  Thanks.

Dec 17, 2008 04:16 PM #98
Rainer
52,351
delete account
Clayton, MO

Hi Brad. Wow. Thanks for showing us this....what an amazing idea!

Dec 20, 2008 06:01 AM #99
Rainer
3,278
Shane Scott
Law Office of Shane Scott, P.C. - Jamaica, NY
Real Estate Attorney

Very nice!!!

Dec 20, 2008 06:52 AM #100
Ambassador
798,828
Brad Andersohn
Executive Director of Education at eXp Realty - Fairfield, CA
ActiveBrad - 707.646.1876

Pamela - I agree, simply amazing.  :-)

Shane - Thanks. :-)

Dec 20, 2008 05:03 PM #101
Rainmaker
212,987
Sandy McAlpine
RE/MAX EXECUTIVE - Cornelius, NC
Search Lake Norman Homes For Sale - Lake Norman NC

wow! I use the exact eneighborhoods widget on my home page!! http://www.sandyisyouragent.com but I never thought to use it on my blog. What a fantastic idea!

Dec 21, 2008 02:18 AM #102
Ambassador
798,828
Brad Andersohn
Executive Director of Education at eXp Realty - Fairfield, CA
ActiveBrad - 707.646.1876

Sandy - any good IDX is great idea no matter where you have it.  :-)

Dec 21, 2008 02:50 AM #103
Rainmaker
798,009
Troy Erickson AZ Realtor (602) 295-6807
Good Company Real Estate www.ChandlerRealEstate.weebly.com - Chandler, AZ
Your Chandler, Ahwatukee, and East Valley Realtor

I use an IDX through our MLS, but don't know as much as I should about it.  I don't know what some of the capabilities of it are, or where and how it can be used other than on my website.  I need to contact them to see what they have to offer, if anything.

Jan 05, 2009 04:54 PM #104
Ambassador
798,828
Brad Andersohn
Executive Director of Education at eXp Realty - Fairfield, CA
ActiveBrad - 707.646.1876

Troy - if you need any help with that, just let me know.  I am working with RealtySoft on a couple ideas and solutions for our members using IDX if needed.  :-)

Jan 10, 2009 03:24 PM #105
Rainmaker
2,394,939
Evelyn Johnston
Friends & Neighbors Real Estate - Elkhart, IN
The People You Know, Like and Trust!

Very nice looking indeed.  A watercolor of your town or well known landmarks!

Jan 13, 2009 10:27 PM #106
Ambassador
798,828
Brad Andersohn
Executive Director of Education at eXp Realty - Fairfield, CA
ActiveBrad - 707.646.1876

Evelyn - with tools like these, anyone could go out and "paint the town....any color!"    :-)

Jan 14, 2009 12:13 AM #107
Rainer
4,425
Mark P. Felton
Front Porch Homes - Waco, TX
Waconulls Premiere Custom Builder

I haven't been able to use any of the sites you recommended because they are not signed up with our local board.  Do you know of any IDX solutions that work with Keller Williams?

Jan 26, 2009 02:02 AM #108
Ambassador
798,828
Brad Andersohn
Executive Director of Education at eXp Realty - Fairfield, CA
ActiveBrad - 707.646.1876

Mark - you will need to check with your Broker as to what IDX sites your company is currently using, if any.  If not, there are IDX solution providers out there, just use the search tool on AR and type in "IDX" I think you'll find numerous posts and members here that can help. 

Jan 26, 2009 03:20 AM #109
Rainer
334,480
Tom Davis
Harrington ERA,DE Homes For Sale, $$ Save $$ Buy Today ! - Dover, DE
FREE Delaware Homes Search!, $$ Save $$ - Find Homes! Delaware Realtor

Wow,

Excellent posting!  I will be sure to read more of these comments when I get a chance!

Bookmarking this post for reference!

Leads are always a hot topic!

Thanks

Tom Davis

Jan 30, 2009 03:11 PM #110
Post a Comment
Spam prevention
Show All Comments

What's the reason you're reporting this blog entry?

Are you sure you want to report this blog entry as spam?

Ambassador
798,828

Brad Andersohn

ActiveBrad - 707.646.1876
Ask me a question
*
*
*
*
Spam prevention

Additional Information