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Are you PLANNING for 2009 to be the WORST or BEST YEAR of YOUR CAREER?

By
Real Estate Agent with The Elizabeth Nieves Realty Group 209227

 

Today was a typical day for me...BUSY. However, late in the afternoon...while waiting for a client to arrive at my listing...I had a half hour of unexpected and uninterrupted 'thinking' time. 


As I have done much lately, I seized the opportunity to work on my 2009 business plan
...a plan that realistically addresses the 'challenges' of our current real estate market. Mentally projecting six months into the future and attempting to predict the 'temperature' of the market, I had one of those 'ah hah' moments that caused me to stop in my tracks. I'll get back to that a little later in the post.


By nature, I am a planner...a control-freak, according to some people. True to form, I began my real estate career with a clearly defined purpose, plan and goal. In addition to being a planner, I'm also very passionate and hardworking. My husband says I'm the most stubborn person he has ever met. I think 'passionate' and 'hardworking' have a more pleasant ring, but I cannot argue with 'stubborn'...being the realist I am.

Within six months of earning my real estate license, I was the top producing agent in my office.
After only two years in the business, I opened my own brokerage. I could continue to list all of my career achievements, but that is not the purpose of this post. What I will share with you is that...although I did not always follow the 'plan' step-by-step...I always had a plan...a written plan. Furthermore, I have almost always exceeded my own expectations and goals set forth in the plan.


Even now...in this turbulent market...I am busy. I'm certainly not closing as many transactions as I did two years ago, but I'm still in business to do business. The plan has changed with the market, but I'm still making and following a plan.


Earlier in this post, I promised to share my 'ah hah' moment. 
Here goes...

When I began my career, I did not ask anyone what I should expect to accomplish in my first year. If I had done so, I may have learned that only one in ten new agents are still in business after their first year. I may have discovered that it takes the 'average' agent five years to reach the sales level that I achieved in my first six months. What if I had listened to my first broker-in-charge who told me that I would NEVER be successful if I "gave so much (of myself) away" to my clients?


According to the news media, we have not yet seen the worst of the housing crisis. Just today, in a meeting at the Durham Association of REALTORS®
, I learned that they are expecting the greatest decrease in membership for 2009 than any previous year. All of the 'experts' seem to agree that 2009 will be a really bad year to be a REALTOR®. Pondering all of this bad news, it 'hit' me...IF I did not bother to consult the market analysts and news reporters before planning to succeed my first year in business, WHY SHOULD I CONSULT THEM NOW?


Statistically, I was pre-destined to fail...but I did not fail.
In fact, I achieved record-breaking success!



So...I will continue working on my business plan for 2009. ..a plan for success.
I will set realistic and achievable goals, but they will not be based on the experts' predictions of gloom and doom. Nope. Neither will they be driven by fear of failure. In contrast, they will be based on my personal desire and commitment to make 2009 one of the best years of my career.


You see...I believe that:

"Destiny is not a matter of chance, it is a matter of choice; it is not a thing to be waited for, it is a thing to be achieved." 

- William Jennings Bryan -

 

 

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Written and Posted by:

Elizabeth Nieves - Broker, REALTOR®

The Elizabeth Nieves Realty Group @ Keller Williams (A Bilingual Real Estate Team serving Raleigh, Durham, Chapel Hill NC and surrounding areas.)

Search Raleigh, Durham, Chapel Hill and ALL Triangle Homes for Sale

 

 

 

Tammy Lankford,
Lane Realty Eatonton, GA Lake Sinclair, Milledgeville, 706-485-9668 - Eatonton, GA
Broker GA Lake Sinclair/Eatonton/Milledgeville

The one I consult told me to trust in Him and He will provide.  I'm planning on success in 09 as well.

Dec 16, 2008 02:12 PM
Lisa Heindel
Crescent City Living LLC - New Orleans, LA
New Orleans Real Estate Broker

First, congratulations on that shiny gold star!

Second...I dove head first into real estate after leaving the corporate world and I've never looked back.  To me, failure is not an option because it would mean giving up the freedom of owning my own business.  It's up to me where that business goes.

Third, you ROCK that positive attitude all the way into '09 :)

Dec 16, 2008 02:25 PM
Charles Stallions
Charles Stallions Real Estate Services - Pensacola, FL
850-476-4494 - Pensacola, Pace or Gulf Breeze, Fl.

Hi Elizabeth, What happened to all the perdictors that said RE would rebound by mid 2009. I have always thought, business as is life will be what you make it.

Dec 16, 2008 02:34 PM
Ann Heitland
Retired from RE/MAX Peak Properties - Flagstaff, AZ
Retired from Flagstaff Real Estate Sales

Right on!

Dec 16, 2008 02:36 PM
Roland Woodworth
Blue Cord Realty - Clarksville, TN
Blue Cord Realty

Elizabeth: Great post... we all need to take time and make our business plans for the coming year.

Dec 16, 2008 02:57 PM
Kerry Lucasse
eXp Realty - Urban Nest Real Estate Group - Atlanta, GA
Your Urban Nest Atlanta Real Estate Consultant

Elizabeth, this is an amazing post.  I have realistic, achieveable goals each year.  Like you mentioned, if we listen to the "experts" and not our PHONES RINGING with new potential clients, we probably wouldn't make it through the challenging years.

Dec 16, 2008 03:56 PM
Gary McNinch
Better Properties Real Estate - Renton, WA
Broker, Renton WA Real Estate

Hi Eliz - Yep 2009 will be great for many reasons.  Hard work, knowledge, great past and future clients, amazing friends all across the web and the local neighborhood.  And lots of great blessings.   I think the real estate business will be just fine too.  Nice post.

List and Sell (every day and every person is important)   Gary @ RentonHomeFinder.com

Dec 16, 2008 04:42 PM
Thesa Chambers
West + Main - Bend, OR
Principal Broker - Licensed in Oregon

If we do not know we are supposed to fail we will most likely succeed -

Dec 16, 2008 05:05 PM
Kim Weis & Kelly Zarda
Platinum Realty, LLC - Overland Park, KS

Hi Elizabeth,

This is great inspiration!  Your post made me think back to my first year too.  Not only was I brand new to real estate, but also brand new to Kansas City!  Talk about odds being against you, and I didn't even know! I believe I was so excited about my new career, and maybe a little naive, the word "failure" was not even an option. Since then, 8 years ago, my what a journey it's been.  It was the best decision I ever made, getting into real estate.  I really love it, still to this day!  I think it is hard to fail, when you are passionate about what you do!

These times, too, shall pass.  Great Job, Elizabeth!! 

Dec 16, 2008 09:42 PM
Benita Gottfried
New Vision Interiors LLC - Hopatcong, NJ

Elizabeth,

your post ties right into my daily affirmations that are displayed on my desk..

My energy is focused and directed toward my goals.

My attitude determines how i experience the world.

I am in charge of my destiny , i am the builder of my life.

Much success to you in the new year. All my best, Benita Ann

Dec 16, 2008 10:12 PM
Michael Sahlman
www.HomesForVIPs.com - Keller Williams Realty - Miami Beach, FL
e-PRO - Miami Beach Florida Luxury Homes

I agree. Why set limitations and goals based on conventional wisdom? Let's all get busy in 2009 and find the best paths for us to achieve all our goals and help others achieve theirs too.

Dec 16, 2008 10:25 PM
Neal Bloom
Brokered by eXp Realty LLC - Weston, FL
Realtor CRS-Weston FL Real Estate

I can't plan too far ahead...I'm just going to go along just like I did this year and it didn't turn out so bad and I'm still here so that's what counts for me.

Dec 16, 2008 10:53 PM
Barb Szabo, CRS
RE/MAX Above & Beyond - Cleveland, OH
E-pro Realtor, Cleveland Ohio Homes

Elizabeth, Great post as usual! Here in Clevleand , I think our paper had bad press for about 10 months with regards to the "horrible real estate market" and a lot of times that made the front page. And then they wonder why advertising by the real estate community is down. hmm....

Dec 16, 2008 11:05 PM
Mark MacKenzie
Phoenix, AZ

Hi Elizabeth,

"I had a half hour of unexpected and uninterrupted 'thinking' time."

This is when good things happen - when you actually have time to think "about" your business - not just on what busy work you have to do.

My only regreat is that I don't do this enough - until now. :)

Dec 16, 2008 11:27 PM
Kim Peasley-Parker
AgentOwned Realty, Heritage Group, Inc. - Sumter, SC

Good luck with your 2009 business plan.  I am working on setting my goals and what I want to acheive.  I haven't been watching the news and I don't plan too.  That also means I have to limit communication with many negative agents. 

Dec 17, 2008 03:50 AM
Monica Vera
LMB Design Home Staging & Redesigns - San Antonio, TX
Home Staging Professional for San Antonio, TX & Helotes, TX

Elizabeth, although I'm not a Realtor this also applies to us in the home staging industry.  I am in my 1st year of business and WILL ACHIEVE SUCCESS in 2009!  Thank you for your inspirational thoughts; when I'm feeling discouraged YOU are one of the main reasons I stop from what I'm doing to jump into AR! ^i^

Dec 17, 2008 09:09 AM
Christopher Johnston
The Johnston Team - Metairie, LA

As some one who left in his first year(2004) and is back this post summarizes what I have learned since I left. You are correct about everything. I personally don't watch the news or read the paper because all they cover is doom and gloom. I look forward to a very profitable and successful 2009.

Dec 19, 2008 12:14 AM
Randy L. Prothero
eXp Realty - Hollister, MO
Missouri REALTOR, (808) 384-5645

I am looking forward to 2009.  I am planning for a great year.  If you do not plan for it, you will not make it happen.

Dec 21, 2008 09:58 AM
Anne Marie Malf
Malfi Marketing Solutions ~ for real estate professionals - Yardley, PA
Real Estate Marketing Consultant/Virtual Asst, Bucks County,PA

Elizabeth, congrats on having an amzing year in 2008 and here's wishing you even more success in 2009.  With your positive, customer driven attitude - there's no stopping you!  Thank you for sharing your positive and inspirational messages with me this year - I have learned so much from you and I'm honored to call you a friend.  GBU my friend! ~Anne Marie

 

Dec 22, 2008 04:01 AM
Tim and Julie Harris
Tim & Julie Harris® Real Estate Coaching - Las Vegas, NV

Hi,

Been following your blog.

This is a great post!

Julie and I just released a new video for Realtors to learn how-to create their 09 Business Plan.

Here is the link to the free video:

Real Estate Treasure Map.

Let me know what you think...

Happy New Year,

Tim and Julie Harris

Jan 05, 2009 12:59 PM