An Interview & Review of my First Born (SWS)

Education & Training with Sell with Soul

Okay, bear with me as I proudly share one of the best reviews I've read of my book. The reviewer, Tamara Dorris really captured the essence of what the book is about... and the message I intended to convey. THANKS Tamara!td

Oh, and she's interviewing me today at 11:00 Pacific/2:00 Eastern. Join us? That'd be cool!

Do You Sell With Soul? Book Review and Upcoming Author Interview

"Each and every day, you'll have to choose between Right and Wrong. Fair or unfair. Respectful or Disrespectful. Every time you meet with or talk to a client...a prospect...a buyer...a seller...every time you make a judgement call or "executive decision" on a matter with no clear-cut'll need to choose on which side to hang your hat. The side with Soul...or No Soul."

This is how Jennifer Allan begins her book entitled, Sell With Soul, Creating an Extraordinary Career in Real Estate without Losing your Friends, your Principles or your Self-Respect. Clear from the get go is the fact that Allan walks the walk. In fact, one of the things that make this goldmine of a book such a good read is the way Allan endears herself to her audience by awknowledging her own awkwardness in social settings. An admitted analytical type, Allan's own success in selling real estate demonstrates that you don't have to be a people person in order to carve out an excellent income. Due to the fact that many agents are indeed people-people, virtually anyone that reads this book and adopts the proper mind-set and skills can indeed rise to the top in any given market.

While the primary premise of the book emphasizes the fact that agents will find more success when they Sell with Soul, Allan is clearly a stickler for a job well done. She is steadfast in her belief that in order to be successful you don't necessarily need amazing social skills, but indeed, you better know how to solve a problem and write a contract. She alludes quite clearly to the fact that being a successful agent means being a competent agent. At a time in our industry when agents are dropping like flies, it has never been so apparent, in this reviewer's eyes, that the agent who survive are the ones who know what they're doing and how to do. Let's face it folks, we're no longer order takers!

So how do you sell with soul?

Here's what Allan promises to deliver: "Throughout this book, you will see many specific examples of Selling with Soul. You will see how a soulful real estate agent wields tremendous power over his or her business by simply being competent and following the Golden Rule. And that power is intoxicating."

And Allan keeps her promise. The book is jam-packed with strategies and techniques that can take or make any agent looking to increase productivity to the next level. I am particularly fond of the fact that Allan dislikes cold calls as much as I do and only advocates them if that's what floats your boat.

Since there's just too much to cover here, why not join me as I pick Jennifer Allan's brain (about her book) on my show tomorrow.Visit We go live at 11:00 AM California time (PST) but the show will recorded and archievd for later listing. If you listen in live, feel free to call in and chat with Jennifer yourself.



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John MacArthur
Century 21 Redwood - Washington, DC
Licensed Maryland/DC Realtor, Metro DC Homes

Jenn - This is yet another step in the quiet revolution. I can not imagine a better market than one that would include hundreds of agents that understand and practice what you preach.

You see, if the focus returns where it belongs........on the public, the battle of ego's between agents may cease. The next step will be in having agents realize they do not compete with one another. We work together. We either represent one of the two sides in a transaction or we don't. It is the client's choice. 

Our job is to be well informed, ethical and passionate. Our focus should be on service. Our goal should be on a well served client.

Money, fame and fortune will occur for some and not for others. Folks will buy and sell homes regardless.

Love your stuff.


Dec 17, 2008 01:45 AM #1
Kim Peasley-Parker
AgentOwned Realty, Heritage Group, Inc. - Sumter, SC

Congratulations on an excellent review.  What I like about you is your consistency and Tamara picked up on that too!

Dec 17, 2008 01:58 AM #2
Heather Goodwin
Licensed by the Louisiana Real Estate Commission - Shreveport, LA
GoodWin Team Realty

Jennifer, what a great review.  Good luck with the interview - I'll have to listen to the recording - on my way out to finish up Xmas shopping.

Dec 17, 2008 02:05 AM #3
Jennifer Allan-Hagedorn
Sell with Soul - Pensacola Beach, FL
Author of Sell with Soul

Whew! That was FUN!!!!!!!!!

Dec 17, 2008 05:56 AM #4
Glenn S. Phillips
Lake Homes Realty - Birmingham, AL
CEO, Lake Homes Realty /

Enjoyed the show Jennifer!  Glad you posted this or I would have missed it.  G

Dec 17, 2008 06:06 AM #5
George Souto
George Souto NMLS #65149 FHA, CHFA, VA Mortgages - Middletown, CT
Your Connecticut Mortgage Expert

Jennifer, I listened to the interview ............. excellent job!!!

I am going to have to go out and see if I can find a copy of the book.

Dec 17, 2008 12:40 PM #6
Jennifer Allan-Hagedorn
Sell with Soul - Pensacola Beach, FL
Author of Sell with Soul

Thanks, George! I had a blast doing it - and I'm honored you listened! My book isn't in stores... but it is at Amazon and on my website (autographed!). I hope you enjoy it!

Glenn - your book went out yesterday and thanks for the "Jennifer" tidbit!

Dec 17, 2008 10:20 PM #7
Tamara Dorris
Master Your Market Real Estate Coaching - Carmichael, CA

Thanks Jennifer,

You're a great interview and the listeners loved it.

We will so need to do a project together!

Let's chat at the first of the year.

All my best,

Tamara Dorris

Dec 18, 2008 02:58 AM #8
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Author of Sell with Soul
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