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When You've Just Got to "See" It

By
Home Stager with Eye to Eye Interiors, LLC

How often do you find yourself saying, "I'm a visual person," or "I can't picture it - I've got to see it?"  Well, you're not alone.  The majority of people consider themselves visually oriented.  Which is why when I tell people about what I do as a stager and redesigner, 9 times out of 10 they'll ask if I prepare drawings ahead of time.  I am not an architect or interior designer, so I don't generate blueprints or deliver design portfolios.  My process is much more organic.  I could plan on paper all day long, but that couch won't find its perfect place without me moving it around, stepping back, taking a look, and nudging it until it's just right.  You see, I'm visual too! 

All of that being the case, I have found that there is a place for some fancy schmancy renderings.  And I've fallen a little bit in love with the way to do them - Plan 3D.  It's not CAD and it's not 100% perfect, but it's pretty snazzy and quick, once you get the hang of it.

How have I used it?  Here's an interesting case - I recently had a consultation with a potential Buyer, set up by the Seller's Agent.  I was asked to come in to help the potential Buyer visualize how to make the best use of the main living areas.  The potential Buyer loved the house, but just couldn't "see" how the furniture would fit on the ground floor.  So the Buyer's Agent agreed to provide me with her client's listing photos, which I perused to get a sense of the potential Buyer's style and current furnishings.  Armed with both parties' listing photos and the floor plan from the Seller's Agent, I set out to virtually play with layouts and décor on my laptop.  The result?  See for yourself...

BEFORE & AFTER

 2D floorplan3D rendering

I admit it - I was pleased with how the consultation went. The Seller's Agent was happy. The Buyer's Agent was impressed and her potential Buyer took another walk-thru of the property, with the virtual photos of the decorated space fresh in the mind.  I don't know if that bid will come in, but it was a pleasure to help someone visualize the possibilities. And I give kudos to both Agents for being open to such creative marketing!

AN UPDATE:  The Seller's Agent just contacted me to let me know they are now Under Contract - with the Buyer with whom I met.  This is now a virtual staging success story!

For more tips on selling and staging properties, contact a Certified Redesign Specialist with Eye to Eye Interiors for an affordable consultation.  Serving Chicago and the surrounding suburbs... and anywhere in the world, with Smart StagingSM Virtual Solutions!  (773) 350-7020.  www.eyetoeyeinteriors.com

Show All Comments Sort:
Ella Glover
Lubbock Homes - Lubbock, TX

Thanks for the great blog.  I am going to try this. I tend to be a visual person too.

Dec 17, 2008 02:05 PM
Jason Crouch
Austin Texas Homes, LLC - Austin, TX
Broker - Austin Texas Real Estate (512-796-7653)

What a cool difference!  I am also pretty visual.  Good stuff!

Dec 17, 2008 02:25 PM
Cathy Lee
CL Design Services Home Staging - Danville, CA
ASP, IAHSP, RESA Danville, CA

This is a perfect marketing tool for you and the name of your company.  The virtual design you made is amazing!!!  Best wishes and much success to you using this application.   

Dec 18, 2008 04:09 PM
Dawn Bach Thurman
Eye to Eye Interiors, LLC - Chicago, IL
Redesign & Staging Services

Thanks for all of the kudos, guys!  I'm looking forward to playing with this tool more and more - especially now that I have a success story under my belt (see update above)!

Ella - if you try it, please let me know how you like Plan 3D!  It has its quirks... 

Valerie & Jason - being visual is a good thing in this business!

Cathy Lee - thanks for the comment about my company name - that means a lot - I appreciate it!

Dec 18, 2008 11:07 PM
Allegra Dioguardi
Styled and Sold Home Staging and Staging Training - Westhampton Beach, NY
Home Staging & Training, Suffolk Co. Long Island

That's very cool! Being an Interior Designer I do like to sketch a quick floor plan when the space planning is not obvious, I was trained to look at a space from a birds eye veiw but what you have here takes it step further...lot's of potential for everyone. Thanks!

Dec 19, 2008 07:45 AM
Greg Wilson
1st Cornerstone Realty - Schaumburg, IL

Very nice post.  Something that would be cool to try out.  Thanks.

Dec 19, 2008 12:09 PM
Dawn Bach Thurman
Eye to Eye Interiors, LLC - Chicago, IL
Redesign & Staging Services

Allegra & Greg - Thanks for your responses.  I'm glad you liked the post!

Chico - Congrats on your success in getting warm bodies into properties & for such a smart, charitable cleanup process.

 

Dec 23, 2008 02:19 AM
Pam Faulkner
Faulkner House Interior Redesign - Herndon, VA
Room Transformations Fairfax & Loudoun Counties VA

It's an interesting tool and glad it worked out for the buyer and you.  I wouldn't be surprised if programs just for this evolved so that it was as common as home inspections have become.

Mar 22, 2009 12:38 PM