Online Advertising or Print? It matters when you want to reach the largest audience!

Real Estate Agent with Hasson Company, Realtors

On Line Advertising or Print?  It matters when you want to reach the largest target audience...

A Recent Wall Street Journal Study Shows Online Advertising vs Print is the Way of the Future.  Online Marketers are Spending More Now and Will be Even More in The Future!  See More Here...

Time-Line and Significance of the Data (WSJ):

  • Online advertising will match dollars spent on magazines by 2007
  • Sign of how the Internet is rebounding
  • Marketers will spend $8.4 B on online advertising in 2004
  • Magazine ad spending to be $12.2 B in 2004
  • In 2008, online ad spending surges to $15 B Print magazine ads projected to be only $ 13.8B


The State of the News Media, 2008 - An Annual Report on American Journalism... Confirming once again the significant decline in print advertising, stating that "Newspapers have lost more market share to online electronic classified rivals"  See More Here...

TV Advertising Faces Hard Times... Online advertising continues to take a greater share of marketing budgets...  See More Here 

75% of Americans Watching Online Video!  See More Here

Papers Loosing Real Estate Ads to Online Marketing... See More Here

Print vs Internet Advertising for Real Estate... See More Here

Newspaper Online vs Print Ads: The 10% Problem... See More Here

The Troubled Economics of Online Advertising... "The Web audience is growing at a great clip, while print circulation is not. And online revenues are growing faster, too, albeit from a smaller base. If the trend continues, there's little doubt that -- "eventually" -- online becomes the main business," said Bill Keller, the New York Times... See More Here

My Internet Advertising Has Been Validated!  Posted on Active Rain Real Estate Network - See More Here...


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Information Courtesy of Amber Gardner
Licensed Oregon Broker & Director of Marketing for Gardner Team Real Estate  


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Fred Chamberlin
Guild Mortgage Co - Oak Harbor WA - Oak Harbor, WA
Oak Harbor/Whidbeynulls, #1 Experienced FHA Mortgage Consultant

Interesting figures guys, I think you have a pretty good point.

Dec 20, 2008 03:53 AM #1
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