Back in the early 1990’s I went to one of those Motivational Business Events where they bring in twenty or speakers for the day and they all give a short presentation and then sell the their books. On this particular tour Brain Tracy was one of the speakers, and yes he had a book or two that he was promoting, but his advice was to read for 15 minutes a day. More specifically read a business book 15 minutes a day. He figured that if you did that everyday for a year, you would have completed 3 to 4 books. Now that may not sound like a lot to the avid readers out there, but for non-readers this is significant. Furthermore, the point of them being business books is the key. You see with each book you will pick up some little tidbit or gem that you can incorporate in your daily business. Say you only get one thing out of each book that would still be three new key things that could help your business grow. So as the holidays approach and you head to the shopping center stop in the bookstore and pick up a business book. It just might the answer you are looking for.
Here are a few of my favorites:
The Pursuit of Wow! By Tom Peters
Brand You 50 by Tom Peters
The Psychology of Selling by Brian Tracy
Rules for Revolutionaries by Guy Kawasaki
The Tipping Point by Malcom Gladwell
Selling the Invisible by Harry Beckwith
Please post comments on some of your favorite business books.