I'll preface this by saying please use your discretion with inclement weather. I'm not encouraging anything stupid, but please think about what you can do on a rainy (or snowy) day.
I always encourage my agents to hand deliver information whenever possible. Even if you only get to see the prospect or client for a minute or two, it gives you an opportunity to be memorable. Sometimes the weather itself can make you memorable, and your willingness to go just a step farther than your competition and "brave" the bad weather will make an impact.
I was talking with Steve Rabin, a real estate pro in Illinois, and he was telling me of a drop-by he did just a few days ago. He brought a CMA brief to a prospective seller...hand-delivered it.
It was snowing.
The prospect was shovelling his snow.
The prospect's response when Steve walked up with the information he requested?
The prospect said "Wow, I didn't expect you to bring this to me on a day like today!"
Quite frankly, today's consumer doesn't expect you to hand-deliver information on a sunny day. Most of them just don't think you care enough to do it.
Do it on a sunny day, and you will make yourself memorable. Do it on a rainy or snowy day, and you'll be even more memorable. You might even get invited in for a cup of coffee.
When consumer expectations are as low as they are now, don't take it personally. Be thankful that it's that much easier to make a good first impression:)
Comments(0)