Yes, you read that correctly. And in Keller Williams country, it's a little phrase we've been having fun with over the last several months. Ever since the latest book in the Millionaire Real Estate book series came out.
It's a red and white paperback book entitled "SHIFT: How Top Real Estate Agents Tackle Tough Times". After all . . . "IT'S NOT ABOUT THE MARKET . . . It's about what you do!"
What an awesome book . . . especially for the market we find ourselves in.
Well, I had a lot of fun playing Santa's helper today, traveling from one real estate office to another, dropping "SHIFT" everywhere (OK, maybe I'm having a little too much fun with that word!)
But what our team decided to do was to gift wrap the SHIFT books and hand deliver them with a hand written note to all of the real estate agents that we had great transactions with over the last year. After all, if an agent is able to get to the closing table in this market, they're already ahead of the game.
Why not reward them for their hard work with an excellent book that could possibly take their business to the next level?
Of course, this is not the most elaborate gift in the world, but it sure did feel good to take a step out and do the unexpected. After all, when is the last time you received a Christmas present from an agent you had a cross deal with?
Who knows . . . it may not turn in to anything, but by trying to reach across the table with a friendly gesture, I have a feeling that the next time one of these agents has a chance to work with our team again, they'll remember this gesture and be more likely to want to work with us again in the future! :)