Whether you know it of not, your car conveys all sorts of subtle and overt information to your clients...good and bad. Of course, the condition and cleanliness are very important but what about type and brand?
Coming from Pasadena CA, the typical Realtor car for the agents who did higher-end business was a Lexus, BMW, Mercedes, Jaguar or Cadillac sedan. There were also the rebels that owned two-seater sports cars and made their buyers follow them when showing property...oh to be so smug.
I lucked out in that the brother of my owner/broker was the Sales Manager for a BMW dealer. We got the "family discount". Oh, how I loved my BMW's!
Here in Lake Norman we have more of the SUV's than sedans. Having never been a fan of SUVs I kept up my BMW tradition until a month ago when I turned in my beloved BMW for a Prius. I actually was quite torn about making such a move. What would my high-end waterfront buyers think? What image am I conveying to potential clients? Will it be comfortable and roomy enough? Will I miss the power and luxury of my BMW? But, the truth is, I am a hard-core recycler, a product of the 1960's and an avid learner of all things "green". My conscience told me to do it. It was the right thing to do.
Guess what? Much to my surprise, not only do I love my Prius but so do my clients!
Last weekend I took out a family from Michigan and they said as soon as they saw my Prius they knew they would like me. No one ever told me that when I drove a BMW.
I guess what my car now tells people is that I care more about our environment than my ego. Maybe even that I am a person of integrity...a person who cares. Who knows, there may be some that would prefer to ride in a BMW, but perhaps I will actually influence others to go hybrid as well!
So, what does YOUR car tell your clients?