Positioning Prudential for the long term...

By
Real Estate Sales Representative with for real estate results in the Tri-Cities.

Now more exciting news for our worldwide clients (and us Prudsters) from earlier this month is the leveraging of expertise by combining the businesses of Prudential Real Estate and Relocation Services into one powerful, efficient company.

Our newly appointed President, Earl Lee is positioning Prudential Real Estate and Relocation Services favourably for the long term.

Apparently, the planned integration is already underway and includes creating centralized support functions to better address client needs; restructuring business development strategies and functions to gain efficiency and a greater focus on market opportunities; and consolidating the company's relocation service operations.

"Aligning our business and operational functions is imperative as we move forward, and bringing these core competencies even closer together will result in a major advantage for our customers," says John Van Der Wall, CEO of Prudential Real Estate and Relocation Services in the December 11th news release.

Since entering residential real estate in 1987, Prudential Real Estate has grown to one of the largest real estate brokerage franchise networks in North America, with approximately 64,000 sales professionals and nearly 2,100 offices in the franchise Network as of September 30, 2008.

Prudential Relocation provides comprehensive global relocation services to Fortune 500 corporations worldwide. With locations in the United States, Canada, United Kingdom, France, Hong Kong, Singapore, and China, Prudential Relocation - which operates as Pricoa Relocation in Asia and Europe - offers a broad menu of services critical to the relocation of clients' employees.

Also, Prudential Financial, Inc. (NYSE: PRU), is a financial services leader with approximately $602 billion of assets under management as of September 30, 2008. The company's long history is a testament to the quality it has provided its customers.

The company's well-known Rock symbol is an icon of strength, stability, expertise and innovation that has stood the test of time.  

John in Port Moody

P.S. if you're in one of the LinkedIn Prudential, Relocation or Referral, groups, please send me an invite.

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John Grasty

Your Tri-cities REALTOR, neighbour and volunteer.
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