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Why Dual Agency Should be Rare

By
Managing Real Estate Broker with Howard Hanna Rand Realty License # 49FA1074963

In light of this post by the Somers team on Dual Agency I feel compelled to share my thoughts on the practice. I can only speak about it from my own knowledge of the practice in New York, so agents in other states might get limited value from my thoughts.

When I list a house, I am hired by the seller to be their advocate. I work for them. They are my client. They hire me  because they feel that I have the best chance of bringing them a buyer. But if I do bring a buyer myself, they have utterly no desire for my allegiance to switch or be compromised in any way.

If I show the listing to someone without their own agent who calls on a sign or ad, they are not my client. They haven't hired me, they are told I work for the seller, and if they want to go forward, they will sign disclosures that clearly state that I represent the seller, my client. If they ask me to represent them as well, the only answer I can truthfully give them is that I can't represent them.  Even if they ASK, I cannot. They don't become my client with a verbal request.

If they want their own agent, I tell them that they can go get one to represent them. But I cannot compromise my loyalty to my existing seller client. Does this mean they won't work with me? No! People value competence and honesty. Everyone whom I have sold my own listings to since 2005 has done so with the understanding that I don't work for them. But they feel comfortable enough to go forward anyway.

So how can dual agency occur? Only with two existing clients who want to do business with each other. For example: You list your home with me. You are my client. It sells. You then decide that you want me to represent you in your purchase of your next home. Common enough? Lo and behold, I show you another one of my listings and you decide you want to buy it. A conflict now exists. They are my client. You are my client. Aside from withdrawing the listing or you hiring a buyer agent, the only solution is for all parties to consent to dual agency. Have they lost 100% zealous, bulldog advocacy? Yes. Does it compromise their confidence in the transaction? Evidently not, because they have a relationship with me, and that trumps dumping a deal into the lap of someone unfamiliar with the transaction or the principals. Another plausible example of dual agency would be when a buyer I have been working with as a buyer agent for a while chooses to engage one of my listings.

This is rare. And it requires the informed consent of the principals.

I think many cases of dual agency are misnamed, because listing agents believe that buyers will only buy the listing if the agent promises to be dual. But that isn't really where a client relationship comes from. Moreover, it is strictly semantics, it tempts fate if an issue arises, and can potentially cause unneeded liability.

For the record, I am fine -in theory- with dual agency in this context because a) it is already legal, b) the principals know me and I know them, and c) good will and respect typically trump the doubt and suspicion that is the acorn for the need for representation to begin with. Another benefit it shares with double ending your own listing with customers is that you have more control over the details of the transaction and you don't have to chase another agent down for updates.

But this all boils down to understanding what makes a client and what makes a customer. Understanding that makes us better advocates, and an agent in command and confident of his or her role will be of better use to, and attract more, clients and customers alike.  

Comments (9)

Stephen D White, E-Pro, ABR Cape Cod Real Estate
SDW Realty of Cape Cod - Falmouth, MA

J. Dual Agency is rare! and is not the common transaction. I accomplished Dual Agency and havent had any problems but may not be right for a lot of agents to do. Thanks for the Post!

Dec 23, 2008 05:29 AM
Chuck Capan
REMAX River Cities - Moline, IL
REALTOR Licensed In IL. - Moline Homes Quad Citie

Rare and sometimes scarry.  I try to resist the lure of double money...seems like the dark side is calling.

AAA++++ post!

Dec 23, 2008 05:52 AM
Richard Dolbeare
Inactive - Wailuku, HI
Living the Hawaii Lifestyle

The worst dual agencies in my opinion are where an agent-owner represents both buyer and seller (himself).  But it's really not possible to avoid dual agency in Hawaii where we don't have designated agency.  Being the largest on Kauai, our brokerage often ends up representing both sides.

Dec 23, 2008 05:56 AM
Tim Bradley
Contour Investment Properties - Jackson Hole, WY
Commercial Real Estate Expert in Jackson Hole, WY

As the only commercial realty firm in my market, we frequently have both sides of a deal. As you point out, many times we only represent one side, but because there are so few qualified commercial agents in town, the buyer may choose to go unrepresented. Other times, with the seller's consent, we may end up as Intermediaries (Wyoming's version of dual agency).

Dec 23, 2008 10:28 AM
Dan and Amy Schuman
Howard Hanna Real Estate Services - Solon, OH
Luxury Home Specialists

I agree with you that when you list a home you are pledging your loyalty to the seller. We tell our sellers we will always represent them first and foremost and don't practice dual agency. Some agents are ok with it but it's a tough thing to do and in our opinion not good for anyone.

Dec 23, 2008 01:09 PM
Frances C. Rokicki
Fran Rokicki Realty, LLC - Bolton, CT
Broker-Mentor,CRS

I, typically, do sell most of my own listings.  I have never had any issues with the transactions or clients.  It is law to have signed disclossures in Connecticut.  I have done this for years.  I believe that as long as you are honest and fair with all parties, you will be fine.  Actually, most often, it is easier and smoother!

Dec 26, 2008 05:55 AM
The Somers Team
The Somers Team at KW Philadelphia - Philadelphia, PA
Delivering Real Estate Happiness

J Philip - You present some good example where dual agency perhaps is a good option for all the parties.  I think the choice of the consumer is what is really important.  Sometimes, an experienced agent who has the trust of the parties handling a deal is much better than an inexperienced agent that does not have a clue.  It is an interesting discussion for sure.  Thanks for the mention ! 

Mar 15, 2009 02:02 AM
Morgan Evans
Douglas Elliman Real Estate - Manhattan, NY
LICENSED REAL ESTATE SALESPERSON

Often in Manhattan many buyers want to go directly to the listing agent to negotiate the apartment they will buy.  To me the key is to explain and disclose what your role is and what it includes, often the buyer will appreciate the candor and understands what to expect.

Mar 24, 2010 02:08 AM