RE Video Gaining Momentum Nationally

Services for Real Estate Pros with The Scene Lab

More brokers and agents each day are embracing video as a marketing tool for their property listings.  While many have been slow to adopt this technology, the ice has been broken and many agents are reaping the benefits.  Aimee Fitzpatrick made it the topic of her latest cover feature in Newsday's Real Estate Section. Here are a few comments about video by real estate agents in the article:

"It makes a house come alive for prospective buyers. It eliminates wasted walk-throughs, and hopefully will shorten the time a house is on the market. In today's market there's an abundance of inventory out there, and you have to do everything in your power to give a house the proper exposure - whether it's a $300,000 house or a $2-million estate." - Laureta Besser of Loretta Besser Real Estate

"I love that it's a streaming video, which is more fluid for people to see. I wouldn't give you two cents for those 360-tours that freeze on your computer. As an ex-television producer, I know how important good visuals are." - Patrick McLaughlin of Prudential Douglas Elliman

"The exposure you get online is phenomenal. Money spent on advertising in magazines and newspapers is important for branding yourself, but it doesn't generate the calls like a Web site. People want the sensory experience, so I've gone to video with that in mind." - Enzo Morabito of Prudential Douglas Elliman

"The beauty of it in terms of value is that when you invest in a video, it's available to the entire world 24/7. There's no shelf life - until the home is sold. As an agent, it really helps separate you from the competition." - Kent Rydberg, Manager at Prudential Douglas Elliman.

It is no surprise to see more and more real estate professionals recognizing the value of a professionally produced video. Check out the full article on Newsday's site.


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Michelle Rosser
Maximum One Realty - Union City, GA
Atlanta Real Estate-South Fulton & Fayette
Wow. I am new and I am impressed. Thanks for the link
Apr 27, 2007 01:43 AM #1
Jennifer Martin
Letting License Expire in June 2010 - Santa Claus, IN

I agree Eric, on the value of Virtual Tours. I'm currently taking my ASR course and I was suprised at the stats they quoted not to mention the safety concerns for the seller and for the agent. I mean the safety factor alone is a prime reason for moving to virtual/video's. I think it will just continue to increase in popularity and soon enough it will be "THEE" way to tour a property.

Apr 27, 2007 01:54 AM #2
Ryan Hukill - Edmond
ShowMeOKC Real Estate Pros of KW Elite - Edmond, OK
Realtor, Team Lead
We're seeing an increase in the use of video in our market also. Just another of the newer tools that will help to make the non-tech agents obsolete. Thanks for sharing this info!
Apr 27, 2007 01:55 AM #3
Eric Carlsen
The Scene Lab - New York, NY

Thanks Michelle,

I am fairly new to Active Rain myself. This community is full of great tips from helpful professionals across the nation. For more video specific information stop by the Real Estate Video Tours forum, founded by Fred Light of Nashua Video Tours.

Apr 27, 2007 01:56 AM #4
Eric Carlsen
The Scene Lab - New York, NY


Great point, I hadn't thought of the safety issue at all.



You are right about the "non-tech agents"...more people are coming on board every day.  By the way, nice website. 

Apr 27, 2007 02:02 AM #5
Ryan Hukill - Edmond
ShowMeOKC Real Estate Pros of KW Elite - Edmond, OK
Realtor, Team Lead
Thanks for the compliment Eric. I work hard on it, so it's always nice to hear some feedback.
Apr 27, 2007 02:14 AM #6
Tammy Stone


I believe this is definitely the way to go plus it looks kind of fun!

Apr 27, 2007 02:31 AM #7
Lisa Hill
Florida Property Experts - Daytona Beach, FL
Daytona Beach Real Estate

Would you believe, no one in our area is doing this? I've been looking for months, for a way to do this. I just found out last week, from another Rainer, about the sites that will host the videos I'm creating. I always hated virtual tours and the way the distort the rooms and/or don't really give you an idea of the actual layout.

But that's OK. By the time the agents in this area catch on, they'll be eating my dust ;) (And I mean that in the nicest way possible) 

Apr 27, 2007 05:25 PM #8
Adam Fettes
Intero Real Estate Services - Pleasanton, CA
real estate group

Besides doing virtual tours and custom web sites I've recently added photo-video tours to Youtube. 
I hoping to switch to HD Video tours as the price for blue ray DVD and HD cameras come down in price. Click on see it on YouTube

If anything my tour on youtube has impressed my clients.


CENTURY 21 Mission-Bishop

Apr 27, 2007 07:01 PM #9
Eric Carlsen
The Scene Lab - New York, NY

Adam...good for you for trying out the YouTube idea.  Taking the initiative to try something new is always a positive step!  A couple of quick thoughts:

1. It is not a good idea to use copyrighted music on any tour used to sell a home.  Take a peek on Google and type in "royalty free music". There are a variety of sites that provide inexpensive or even free music for use in promotional pieces.

2. Photo tours converted into Flash, QT or Windows Media are a great start. You might also want to experiment with live motion video to give the feature a more polished feel.  Here are a few samples of what I am referring to.

Sample 1

Sample 2

Sample 3


In the meantime, keep up the good work, it is bound to reap dividends!



Apr 28, 2007 10:58 AM #10
Frank Rubi
Frank Rubi Real Estate, LLC - Metairie, LA
thanks for sharing this information. Great Post.
May 13, 2007 08:46 PM #11
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