More brokers and agents each day are embracing video as a marketing tool for their property listings. While many have been slow to adopt this technology, the ice has been broken and many agents are reaping the benefits. Aimee Fitzpatrick made it the topic of her latest cover feature in Newsday's Real Estate Section. Here are a few comments about video by real estate agents in the article:
"It makes a house come alive for prospective buyers. It eliminates wasted walk-throughs, and hopefully will shorten the time a house is on the market. In today's market there's an abundance of inventory out there, and you have to do everything in your power to give a house the proper exposure - whether it's a $300,000 house or a $2-million estate." - Laureta Besser of Loretta Besser Real Estate
"I love that it's a streaming video, which is more fluid for people to see. I wouldn't give you two cents for those 360-tours that freeze on your computer. As an ex-television producer, I know how important good visuals are." - Patrick McLaughlin of Prudential Douglas Elliman
"The exposure you get online is phenomenal. Money spent on advertising in magazines and newspapers is important for branding yourself, but it doesn't generate the calls like a Web site. People want the sensory experience, so I've gone to video with that in mind." - Enzo Morabito of Prudential Douglas Elliman
"The beauty of it in terms of value is that when you invest in a video, it's available to the entire world 24/7. There's no shelf life - until the home is sold. As an agent, it really helps separate you from the competition." - Kent Rydberg, Manager at Prudential Douglas Elliman.
It is no surprise to see more and more real estate professionals recognizing the value of a professionally produced video. Check out the full article on Newsday's site.