As I have mentioned before, I do alot of marketing to expired listings. One thing that I've noticed when getting the information for these properties is the extreme lack of attention given to the multi-list postings by the Seller's Agent. I've recently been talking to a couple who have had their home for sale for a year and it has now expired. The home is priced at around 150k, which is the average sale price around here. The multi-list entry had no picture for the entire year. This normally wouldn't cause too much of a stir in me because it is a common find, but I then realized two things; #1 - this is a common occurance from many companies (especially discount brokers), #2 - this wasn't a discount broker
So to all you sellers out there, I ask you this: Do you really know what your agent will do for you? Did you shop around, ask questions and witness at least 3 listin presentations? Did you ask your potential agents to show you examples of how they would be advertising your home? If you haven't, then be prepared to watch your house sit on the market for a year without a picture of it even being put in the most important location it can be.... the Multi-list.
Thanks for listening to my rant. Take care and have a safe and happy Holiday!
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