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10 Ways to Use Trulia to Enhance Your Online Presence

By
Real Estate Broker/Owner with Century 21 The Realty Group

Hello Everyone,

 

Received another email today from trulia.com very useful tool & most of all it's FREE!

Check out 10 ways to enhance your online presence using Trulia:

 

  1. Earn credentials as area expert.

    A complete suite of Web 2.0 tools lets real estate agents show market expertise with up-to-the-minute statistics and reports that you can use in your blogs and on the Trulia Voices question-and-answer platform. You will achieve an increasing level of expertise as you answer more questions and blog.

  2. Brand your listings.

    The most consumer-friendly property detail sheet is not complete without your name, your contact information, and a link right to your web site. Trulia receives listings from real estate companies, multiple listing services, and other online publishers. If your listing is here, brand it and it will appear on your profile page.

  3. Build your reputation proactively

    Construct an online profile that includes a record of your accomplishments and lists your affiliations. There’s plenty of room, so include memberships in organizations that fuel your passion even if they are not real estate related (i.e. CARE National Advocacy, Big Brothers and Sisters, Turning Point).

  4. Showcase your testimonials on the Trulia profile page.

    What better way to build a reputation than with the kudos of past clients and colleagues? As you are building this page, take a few moments to contact some past clients and ask them for a few words that you can use on this important page. Here is a great example.

  5. Drive quality leads to your web site.

    Trulia delivers more traffic to agent and broker web sites than any other web site. The more tools you use, the more traffic you will drive to your web site. And consider the qualitative value of visitors who have researched the real estate market and read the answers to the questions that you post, and visitors who read your blog.

  6. Attract your ideal client.

    Put the Law of Attraction to work for you and let your personality shine on your Trulia Blog. Share your thoughts and successes, share your joy as well as your frustration. Be real. Be you. Watch the magic happen as you establish an online kinship with like-minded consumers. What a great way to kick off a formal business relationship.

  7. Use widgets and mobile applications to share market stats and listings.

    Use a Trulia profile badge in your e-mail signature that keeps your online presence ever ready. Trulia market stats widgets and mapping widgets are FREE tools that drive consumer engagement on your personal web site. A TruliaHomeroll lets you customize a widget to match your web site and show properties for sale. A TruliaSearchbox widget lets your site visitors search for homes right on your web site.

    Trulia iPhone and SmartPhone applications bring maps and property information to your mobile devices and car.

  8. Trulia Pro broadens your reach and exposure.

    Trulia Pro offers exposure beyond organic search. Featured listings appear at the top of search results, and you can aim your exclusive Spotlight ad at 20 market areas or zip codes. Trulia Pro is easy to use, easy to modify, and the perfect way to upgrade your suite of FREE tools and services at Trulia.

  9. Convert more inbound and outbound referrals.

    Use the Member Search on Trulia Voices to find a real estate professional in other market areas to find the right match for your family, friends, and clients. Read agents’ answers to consumers to gauge their market savvy and select an agent or several agents to interview for a chance to work with a buyer or a seller.

  10. Carve a niche in your local market.

    What is your special fancy? First-time homebuyers, historic homes, equestrian properties, luxury homes? Spend energy and have fun sharing insights and information about the market you know best. Use the keyword search tool to find conversations other agents and consumers are having and lend your voice to the discussion on Trulia Voices. Leave a trail of footprints that buyers and sellers can follow to find their perfect agent.

Comments (7)

James Engel
Keller Williams Realty Beverly Hills - Beverly Hills, CA
KW Beverly Hills

Thanks Elaine for the great tips. Your post was very useful and informative. Thank you for sharing that with us. I hope you have a great day and Happy Holidays!

Dec 24, 2008 04:16 AM
Highland Beach Condos David Serle
RE/MAX Services - Highland Beach, FL
Boca Raton Agent David Serle

I do love trulia.  I started it just a little bit ago but it is a useful tool.

Dec 24, 2008 04:21 AM
Elaine Anderson
Century 21 The Realty Group - Greenville, NC

Thanks James:D

Dec 24, 2008 04:21 AM
Pam Dent
Gayle Harvey Real Estate, Inc. - Charlottesville, VA
REALTOR® - Charlottesville Virginia Homes / Horse

Elaine - Thanks for sharing such valuable info.  I am doing some of this but not all.  I have bookmarked this page for future reference.  Have a wonderful holiday!

Dec 24, 2008 04:29 AM
Russ Ravary ~ Metro Detroit Realtor call (248) 310-6239
Real Estate One - Commerce, MI
Michigan homes for sale ~ yesmyrealtor@gmail.com

Elaine thanks for sharing.  I have to check it out after the first of the year.

Dec 24, 2008 04:40 AM
Mick Michaud
Distinctly Texas Lifestyle Properties, LLC Office:682/498-3107 - Granbury, TX
Your Texas Lifestyle is Here!

Thanks for sharing.

I'm curious abour #6, "Attract your ideal client".  In it, you mention to let your real personallity shine through so you can establish "like-minded kinship".  I'm not sure of the market studies on this one.  We're in a high touch business and certainly have to build a relationship.  However, the key to getting the business is to provide products and servcies that appeal to buyers.

Just my 2c.

Dec 25, 2008 12:06 AM
Kenneth Kujawa
Century 21 Signature Realty - Saginaw, MI
CCIM, MICP

WOW.  Thank you.

This gives me a lot of work to do.

Dec 28, 2008 06:06 AM