To Sell an Invisible House

As I was thinking today on what to write about, I began to compare and contrast (learned that in high school language arts class) the sell of insurance and the sell of real estate.  I began to think about what are the similarities and what are the differences.  Of course the differences are somewhat quite obvious.  You sell a house.  I sell insurance.  After all, what is insurance?  You can see it.  Can't touch it.  Can't smell it, paint it, put flowers on it, you can't show it to people, can't take people on a tour of it.  What is this thing called insurance and how does it compare to real estate?

When you show people real estate, you are showing an actual SOMETHING.  Something they can see, touch, smell (sometimes not so pleasant), all that good stuff.  They are purchasing SOMETHING.  So what is it that I do? 

I sell them a promise.  I don't even sell the piece of paper the promise is written on.  I sell a PROMISE.  A promise of protection.  I promise that if this happens then my company will do that to protect you.  If you break your arm, my company will give you money to help with your bills.  If you get cancer, my company will give you money to make sure your roof stays over your head.  If you have to stay in the hospital, my company will give you money to make sure that you are able to recover properly.

But isn't that what you do as well?  You sell a promise.  You sell a promise that when it rains outside, it will not rain inside.  When the wind blows outside, it won't mess up your hair on the inside when you have your windows closed. 

We both sell a promise of protection. We both make sure that our clients will be able to survive long term.  Insurance and Real Estate definitely go hand in hand. 

Aflac will be able to help you and your clients with protecting their financial future.  One thing to remember about homeowners insurance is there is no insurance that is designed to pay the homeowner if they have an accident inside their own home.  Aflac will plug that hole for them.

Indiana and Illinois agents - talk to me and I will help you.