Using DVD's for Listing Presentations

By
Services for Real Estate Pros with The Scene Lab

So here you are, you've spent the money on a video, had it posted to the web, made DVD's and along the way you sold your property.  After the fact you realize you have extra DVD's.  A total waste?  Definitely not....put these to good use in your listing presentations.

You walk into your potential clients home and tell them that you can sell their property.  You explain to them, that you are not like every other agent out there...no, you are extraordinaryDVD player The fact is however, most agents will offer the seller a very similar marketing package.  After sitting through a few listing presentations, the sellers eyes begin to glaze over.  They are hearing the same things again and again.

Not from you though.  Sure, you'll offer some of the same items: a brochure, some post cards, some local or national advertising in a recognized media outlet, listing on an MLS if applicable.  But when you walk in with a portable DVD player (most range from $100 to $300) and show them the video production that you will do for them, they will be blown away.  Leave them the DVD for them to watch again later. There is no doubt your presentation will stand out as different.

If you are going to spend the money on a video production, request DVD's.  And don't toss the leftovers if you sell the property.  Use them to make your next listing presentation, you'll be glad you did.

 

This post was part 4 of a 4 part series entitled "DVD's Deliver" on our blog, Voxury Populi.

View Part 1  - The Open House

View Part 2  - Cultivating leads

View Part 3  - Introducing yourself

Comments (6)

Eva Wilson
Long & Foster Real Estate - Camp Springs, MD
BS, GRI - DC Metro Area - Home Marketing Specialist: The DVD Lady

I use my laptop...

people are sooooooooooooo impressed!!! My husband has a company that does the same thing...

:)

Eva

Apr 27, 2007 05:58 AM
Eric Carlsen
The Scene Lab - New York, NY

Kudos Eva!

Using new media and technology to interest buyers and impress potential clients is certainly having an impact.  I checked out your site...well done.  A small (and humble) suggestion. You might experiment with using live video instead of still photos in your tours.  That could take your wow factor to a whole new level and make your DVD's an even bigger success.  Here's a sample video to show you what I mean.

Apr 27, 2007 06:22 AM
Toya Condelee
Exit Realty Results - Carson, CA
very impressive....I'm working on it!
Apr 27, 2007 03:22 PM
Endea Thibodeaux
Lanham, MD
Solar Energy Consultant, CDPE, CLHMS
I really good inexpensive way to do that is with realestateshows.com!  You can upload pictures and do it yourself for much less.
Apr 28, 2007 12:20 PM
Joyce Heffner-Williams
Keller Williams Clients' Choice Realty - Monument, CO
Owner/Broker/EcoBroker - Monument Real Estate

Definately on my to do list!  Thanks...

May 08, 2007 11:53 AM
Eric Carlsen
The Scene Lab - New York, NY
Sorry...Haven't checked back on this link for a bit.

Toya,
Glad to hear you are working on the DVD idea, it definitely reaps rewards.

Endea,
Thanks for stopping in.  I love what RealEstateShows.com has done, it is a great product. This post was a bit more geared toward video though, and DVD's are a great tool to distribute your video.

Troy,
Put it high on the list. I have agents who use it as a staple of their presentation. Thanks for your comment!
May 08, 2007 02:41 PM

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