So here you are, you've spent the money on a video, had it posted to the web, made DVD's and along the way you sold your property. After the fact you realize you have extra DVD's. A total waste? Definitely not....put these to good use in your listing presentations.
You walk into your potential clients home and tell them that you can sell their property. You explain to them, that you are not like every other agent out there...no, you are extraordinary. 
The fact is however, most agents will offer the seller a very similar marketing package. After sitting through a few listing presentations, the sellers eyes begin to glaze over. They are hearing the same things again and again.
Not from you though. Sure, you'll offer some of the same items: a brochure, some post cards, some local or national advertising in a recognized media outlet, listing on an MLS if applicable. But when you walk in with a portable DVD player (most range from $100 to $300) and show them the video production that you will do for them, they will be blown away. Leave them the DVD for them to watch again later. There is no doubt your presentation will stand out as different.
If you are going to spend the money on a video production, request DVD's. And don't toss the leftovers if you sell the property. Use them to make your next listing presentation, you'll be glad you did.
This post was part 4 of a 4 part series entitled "DVD's Deliver" on our blog, Voxury Populi.
View Part 1 - The Open House
View Part 2 - Cultivating leads
View Part 3 - Introducing yourself
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