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How to Build Wealth in a Brutal Real Estate Market, Tip #2 Props Pay

By Norma Toering Broker for Palos Verdes and Beach Cities

Real Estate Broker/Owner with Charlemagne International Properties BRE# 01147470

December 27, 2008 04:29 AM

"You have to spend money to make money." We've all heard that old adage, but in a down real estate market and a slow economy it is difficult for a seller to add to the cost of sale before the sale happens. When it comes to staging, do it anyway.

After the glaring defects (that would be leaky roof, broken window glass etc) are repaired, the cleanup and de-cluttering have taken place (and yes, a stager can help with deciding what should stay and what must go), then dressing your house for opening day is essential for showing/selling success.

A little extra effort (and yes, cash) can make a big difference in days on the market time and net in your bank account total. When you consider staging your property can impact not only your return on investment, but also your return of investment it make common and fiscal sense to employ a tool that goes to work for you immediately, and continues to do so until your house is sold.

When the competition heats up and prices are 'correcting' you need the best players on your team. Engaging a stager to show off your property's best assets, and deflect attention from what some might see as flaws (OK, you see that tiny kitchen as cozy, and the scratches in the hardwood floor as beauty marks) is a savvy marketing stroke.

Not only does staging reveal your property's strength, it magnifies its magical qualities and showcases its potential. It also increases your stand out factor. This translates to more showings and increases the odds of selling sooner at a smile worthy price.

So put out the welcome mat and move your exquisitely staged home to the top of more agent's show list in 2009.

For more tips on staging your property prior to placing it on the market call Norma Toering & Team at 310.493.8333.

More Seller Tips from Norma!

Norma Toering & Team RE/MAX Palos Verdes Realty
(310) 493-8333 / Office Phone: (310) 831-0800

South Bay Los Angeles cities I sell real estate, property, houses and homes in: Palos Verdes Estates, Rolling Hills, Rolling Hills Estates, Rancho Palos Verdes, San Pedro, Long Beach, Torrance, Lomita, Redondo Beach, Hermosa Beach and Manhattan Beach.

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Michael A. Caruso

Surterre Properties - Laguna Niguel, CA

I see people reluctant to spend additional money to stage a home when their equity has disappeared.

Dec 27, 2008 05:05 AM

Norma Toering Broker for Palos Verdes and Beach Cities

Charlemagne International Properties - Rancho Palos Verdes, CA

Palos Verdes Luxury Homes in L.A.

Michael - The prices in California reflected an over-valued product before the current correction. I agree sellers feel the loss of unrealized equity and it can difficult to convince them to pay additional fees.

Dec 27, 2008 05:10 AM

Rebecca Gaujot, Realtor®

Lewisburg, WV

Lewisburg WV, the go to agent for all real estate

Staging is very important, and as Michael mentioned in his comments, money is the big issue.

Dec 27, 2008 05:11 AM

Diane Daley

Caron's Gateway Real Estate - Northumberland, NH

The cost does merit , the slaes are usually quicker and at a better price.

Dec 27, 2008 05:17 AM

Rebecca - I'm a believer in minimalist staging--it's sleek and clean and it doesn't cost as much!

Dec 27, 2008 05:18 AM

Diane - Less is more, as the saying goes. A little staging can have a big return.

Dec 27, 2008 05:22 AM

Mick Michaud

Distinctly Texas Lifestyle Properties, LLC Office:682/498-3107 - Granbury, TX

Your Texas Lifestyle is Here!

Staging generally won't sell a property. However, it (or the lack thereof) has the enormous power to kill a deal. Great property, location, etc., but loses the buyer with clutter, smell, dirty, etc.

If the buyer is interested but the property is not in top shape, then that's begging for a price reduction, no matter how low you currently are.

Clean it up!

Mike - Yes, staging is only one tool to use--- "After the glaring defects (that would be leaky roof, broken window glass etc) are repaired, the cleanup and de-cluttering have taken place."

Dec 27, 2008 05:31 AM

Connie Goodrich

Keller Williams Realty - McKinney, TX

CRS ABR (McKinney Realtor)Texas

I'm a true believer in staging. I also believe sellers need to listen and paint and put down new carpet when it is more of a distraction. I have found that all the great staging in the world cannot overcome poor finishes. Good luck to you!

Dec 27, 2008 05:37 AM

Connie --Great floors are essential and new carpet is one of the best staging tools available.

Dec 27, 2008 05:42 AM

Patricia Kennedy

RLAH@properties - Washington, DC

Home in the Capital

Last night, a friend of mine went on a rant about staging. She argued that if nobody did it, it would all even out! She's right, but I would only apply that argument to other agents' listings!

Dec 27, 2008 05:44 AM

Patricia --When homes are flying off the shelf, I'm not sure staging is as valuable, and I'm not one to advise full-blown staging, but it is great way to make a memorable first impression and get a second showing which often means an offer may be next!

Dec 27, 2008 06:14 AM

How to Build Wealth in a Brutal Real Estate Market, Tip #2 Props Pay

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