About 3-1/2 years ago I began wondering why some things were so hard in real estate. As the market became worse for one reason after another, we sacrificed more goats in the advertising fire, trying to build a large enough flame to attract the increasingly wonderful, rare, and elusive "Qualified Buyer Moth". So I began to apply my skills from a previous career to see if there weren't some new things we could do to help our clients. This current market has really emphasized the need.
For this posting I am going to introduce a new tool, and focus on one way that it can help.
With all of the foreclosures and short sales out there, as well as the current shortage of qualified buyers, it seems pretty gloomy for people who can afford their homes, but need to sell them and move. To sell they must not only deal with the drop in fair market value, but also the extra-low prices of the foreclosures and short sales that continue to drive prices down. Putting more money into the home to improve the condition, bridge loans, and contingent offers are all-but-dead options. It's painful for everyone when the only option is to keep lowering the price.
These home owners still need to upsize, downsize, and make lateral moves to fit their home and location to their changing lives. The secret is that these home owners are also qualified buyers! With a new tool, and some effort, we can offer a new option. We can look for ways to put together a ring of transactions that close on the same day, as shown in Figure 1. It's called the Perfect Match(TM) Listing Service.
With the help of the new tools and strategies, these could be local moves with our own clients, or moves across the U.S. in cooperation with other agents.
In future posts, I will describe how this new tool can help you to serve buyers, investors, and builders, as well as how you can use it to get more listings or build new streams of income!