Eyetracking research is an important piece of information to take into account when building a website or blog. Using this knowledge can help you to climb higher in the search engines and capture more click-throughs. The information contained on this post is merely to whet your appetite. Go here for the full report.
Search behavior conclusions
- Consumers view a search result for 1,1 second.
- 98% views the organic search results.
- 96% views the top (three) sponsored search results.
- 31% views the sponsored search results on the right.
- Buyers view more search results (10) and take more time to view the results (11,4 seconds). They also focus on familiar brand names.
- Information searchers view less search results (8) and spend less time on a result (9,4 seconds). They pay more attention to contents than to brand names.
Search Engine Marketing recommendations
Make sure your website has a high position in the search results. Your website will then be noticed and the contents of the search result will be regarded as relevant and topical.- Try to gain a high position in the organic search results because these results are viewed longest and most often by consumers.
- Use the following elements: known, reliable brand,- and website names, descriptions of interesting website features, mentioning price indications, repeating keywords and mentioning the variety of products on a website. These elements are reasons why consumers will click on a link.
- Do not use capital letters, blatant advertisement and exclamation marks for they are experienced as annoying.
The top image is a two-dimensiional representation of how a searcher's eyeball's scan a page.
The lower image is a 3D representation of a person searching for information. The higher the hill, the more time spent viewing.
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