What do you think? Spend or Save?

By
Real Estate Agent with Prudential Ambassador Real Estate

Is now the time to stick with your marketing plan and pick up some easy market share.
           
Everybody has a damage-control agenda for this bumpy recession-time situation. Near the top of many people's list is: "What to do about advertising?" The knee-jerk reaction may be: "Cut the budget to boost the bottom line." Next to that notion you should blue pencil: "Better not! No way!" 

"Don't panic!" I tell people some of the finest opportunities in business are available during partly cloudy times like these. By simply staying with your business plan you can pick up market share that will take the folks who stick their heads in the sand five or 10 times the investment to gain back during healthier times.
            
Let me know if you feel the same, or if you have a differnt point of view
           

Comments (1)

Pacita Dimacali
Alain Pinel - Oakland, CA
Alameda/Contra Costa Counties CA

My marketing plan is a living plan in that it evolves.

For example, 10 years ago, advertising was prrimarily in print (farming, newspaper, advertising). But today, my focus is mostly online. I still do print advertising in the local magazine (for branding purposes), but the internet gets most of my attention.

The same can be said about building a customer base. When I first started, we went through the gamut ot checking out Mike Ferry, etc. Then I was introduced to Brian Buffini's Working by Referral.  If I practice the basic principles of this program, I'm sure I will survive any downturn.

But the point is....I kept my ears and my eyes open for possible improvements and enhancements to my plan. Nothing remains the same, except consistency in planning my work, and working my plan.

Have a happy and a prosperous new year!

Dec 29, 2008 06:50 PM