Look Who's Talking About Active Rain

Real Estate Agent with Exit Homeplace Realty (Wilmington, NC)

WWAY News Channel 3 ran a feature yesterday evening on me, Paul Hockaday, on how I am using Active Rain and "100 Days to Change" to market myself, promote my community, create a network and to ultimately create a change in my real estate business.  Here is a link:


Key Yessaad, Real Estate Web Trainer, has had an enormous impact on my real estate business plan.  Key has been instrumental in "opening my eyes" to the world of marketing on the internet and I thank him for introducing me to Active Rain.

"Blogging regularly about relevant material is one of the best ways to increase your web presence" says Key.

When I met Key some 4 months ago, I realized that he was going to help me in an area that I was very interested in; creating a web presence.  What Key does is that he teaches you to "fish".  And of course, by saying that I mean he actually teaches you how to structure your business so that you are in control.  You do the work and you keep the knowledge you gain.

I started "100 Days to Change" because a few years ago I enrolled in Brian Buffini's "100 Days to Greatness."  I loved Brian's proactive activities and wanted to grow my business based on referrals.  Not just referrals from agent to agent but referrals from your sphere of influence.  That's how you do business.  It takes time to grow your business this way.  Time is a limited resource.  We don't have an unlimited supply.

What I'm trying to do is utilize some of the proactive activities from Brian's program with some of my own which includes blogging on Active Rain.  My 2008 was by no means stellar so what I'm doing is "ramping up" for 2009.  I'm creating a buzz.  Check out my group "100 Days to Change".


Comments (12)

Mark MacKenzie
Phoenix, AZ

Congratulations Paul!

This is yet more evidence that more people are reading our blogs than we think.

And it is further evidence that we need to continue to do what we are doing. :)

Dec 30, 2008 03:16 AM
Goodbye Active Rain
Out of Real Estate


That is great!  I'm so happy to hear this wonderful news!

Dec 30, 2008 03:17 AM
Gary L. Waters Broker Associate, Bucci Realty
Bucci Realty, Inc. - Melbourne, FL
Eighteen Years Experience in Brevard County

Very nice. You can't buy publicity like that...unless you are the Gov. of Illinois!

Dec 30, 2008 03:18 AM
Michael A. Caruso
Surterre Properties - Laguna Niguel, CA

Bravo...the more exposure we get for AR, the more people will use the site or it's trafficers, which can benefit everyone.

Dec 30, 2008 03:18 AM
Jean Powers
Kane & Associates call 510.908.9002 - Alameda, CA
CRS,e-PRO,HAFA,SFR Broker, Northern California

Great. I am happy to hear there is a lot of publicity out there. Happy New Year

Dec 30, 2008 03:21 AM
Brenda Duley
Coldwell Banker Commercial - Key West, FL

You go Paul.  It seems that reinvention of one's self is totally possible!  Good news for those among us who would opt for change.

Dec 30, 2008 03:30 AM
Kathy Knight
Intracoastal Realty Corp - Wilmington, NC

Good for you Paul. At least some postive  realtor info on the local news.

Dec 31, 2008 02:35 AM
Norma J. Elkins
Elite Realty Group - Morristown, TN
Realtor - Elkins Home Selling Team

Congrats to you --- sounds like great exposure for you!  Have a great 2009 --

Dec 31, 2008 11:21 PM
Sergio Rebollo Jr.
Real Estate TeamMates - Miami, FL

Paul....My EXIT Partner....GREAT JOB!!!  You are already are seeing the fruits of blogging!!!  This type of publicity is priceless!!!

Jan 01, 2009 12:39 AM
Evelyn Johnston
Friends & Neighbors Real Estate - Elkhart, IN
The People You Know, Like and Trust!

Well, I think you said what we all know!  If we don't continue to find business we will be out of business!  That was a great video!  Congrats on your new exposure!

Jan 01, 2009 01:57 AM
Christine Donovan
Donovan Blatt Realty - Costa Mesa, CA
Broker/Attorney 714-319-9751 DRE01267479 - Costa M

Congratulations on the television feature.  That says a lot about what you are doing as well as giving you great exposure.

Jan 01, 2009 05:35 PM
Jim & Maria Hart
Brand Name Real Estate - Charleston, SC
Charleston, SC Real Estate

Way to go, Paul. What a wonderful interview. I appreciate all that you have done and continue to do. Take Care, Jim

Jan 02, 2009 04:37 AM