For the Loan Originators...

Education & Training with Tech and Social Media Consultant

Here’s one for the Loan Originators…


Which of the following Social Media Networks do you think you would most likely find a not too technical, 47 yr old Real Estate Agent? You know, that long time Agent who is never in the office, works from home, sends out seasonal recipe cards, and is closing one deal every other month?

The one without a real website (or blog)?  Yeah, that one!

Would it be…

  • MySpace?
  • Facebook?
  • Twitter?
  • LinkedIn?

You’re right! You did say LinkedIn right? (ok, maybe the title gave it away)

That “Old School Agent ” signed up for LinkedIn three years ago.
At the time, they had no idea what social media was - they still don’t.
They probably signed up and forgot about it. They haven’t logged in in years and they’ll have to reset their password to get back in…
But if you find them and ask to connect to them, the LinkedIn system will send them a message letting them know.

Do we really want to make meaningful connections with someone like that? One of the 80% doing 20% of the business?

I say, “Why not?”

It’s simple to do, it’s not time consuming, and it’s free.  Oh and one more thought, nobody else is reaching out to them, NOBODY !

I like competing against nobody.

Ready to start searching?  Here’s three easy ways to find them.

1. Type their name in the search box.  That’s all.  Yeah, that was a gimmee.

2. Let LinkedIn search your address book for matching emails and names.  Give LinkedIn access to your online address book (as in Yahoo, Gmail, AOL, Hotmail) or upload a comma separated value file from your ACT, Outlook, or other database.

3. Find them using the Advanced Search Function .  Just set the following two parameters.

  • Location: Located in or near (your zip code)
  • Industry: Real Estate

That little search found 3,036 local real estate agents!

Out of that 3,036 I’ll guess that very few are actually using social media, very few are in the office, and very few are being contacted by anyone (you or your competition).

Yet these agents are closing deals, not heavy hitter kind of numbers, but deals none the less.  And guess what?  By making the effort to genuinely connect with them they’ll be sending you their deals. Does that make sense?

Want to sweeten the pot? You can now show them how to tap into LinkedIn to find new business.

Go to LinkedIn and start making meaningful connections today!

It's not just a Rolodex


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Gayle Balaban
The Best Spot Realty/Waterfront Real Estate/Ooltewah Real E - Chattanooga, TN
E. TN Waterfront Real Estate

Hi Mike I have been Twittering with you this week and I too went to Linkedin and upgraded my profile.  Not sure why,  Just did it.  Watching the 30 sometings blaze a trail inspired me.  Look forward to tweets from you.

Dec 30, 2008 01:41 PM #11
Eric McGowan
Moody, AL

Mike, great tips to try.

Dec 30, 2008 01:56 PM #12
Susan Templeton
Bellingham, WA

Mike, even better..the 50 something technodude who told me about Linkedin 3 years ago didn't reven respond to my offer to link...duh!

Dec 30, 2008 01:59 PM #13
Sharon Alters
Coldwell Banker Vanguard Realty - 904-673-2308 - Fleming Island, FL
Realtor - Homes for Sale Fleming Island FL

Mike - this is a great idea for loan originators. Got any ideas for realtors? LOL

Dec 30, 2008 03:07 PM #14
Christine Donovan
Donovan Blatt Realty - Costa Mesa, CA
Broker/Attorney 714-319-9751 DRE01267479 - Costa M

The more I learn about social media and the more I reach out, the more I see from it.  Just like most things; makes sense, doesn't it?

Dec 30, 2008 03:09 PM #15
Roland Woodworth
Q Realty - Clarksville, TN
Q Realty - Power In Real Estate

Mike: As a 40 year old Realtor, I still haven't figured that one out.. :)

Dec 30, 2008 03:53 PM #16
Michelle Chamberlain
Above All Financial Services -Pennsylvania Mortgage Broker - Secane, PA
Suburban Philadelphia Mortgage Broker


I like your idea of connecting on LI and didn't even know about the advanced search feature until reading this.  My problem with LI is that I find it hard to develop meaningful connections, it is not like AR where you can read and comment on each other's blogs.  In fact, if you ever read the end user agreement, the purpose of the site is not to build new connections but to maintain connections with those you already know.

There are plenty of people who are willing to connect just for the sake of increasing their numbers of connections, but how do you develop a meaningful relationship after that?



Dec 30, 2008 04:35 PM #17
Steven Higgins
American National Financial - Boulder, CO

Great Article,

Just signed up for Linked In so glad to hear this.  Thanks for the detailed instructions.

The Boulder Real Estate market has many great veterans...

Steve Higgins

Boulder Homes and Real Estate

Dec 30, 2008 08:21 PM #18
Retired Notworking
Tallahassee, FL

Very nice blog and goes along with the webinar yesterday by Brian Brady and Jim Cronin on Social Media.

Dec 30, 2008 10:44 PM #19
Diane Bell, Hilton Head Real Estate, Bluffton
Charter 1 Real Estate, Hilton Head, Bluffton, SC - Hilton Head Island, SC

I signed up for it a couple of months ago---guess it can't hurt in this crazy environment.

Dec 30, 2008 10:45 PM #20
Justin Williams
Independent - Virginia Beach, VA
Loan Officer

I love LinkedIN its like your resume permanent online, I had many job offers on there and met alot of new connections on there.  Great tip Mike

Dec 30, 2008 10:46 PM #21
Paul McFadden
Paratex - Seattle, WA
Pest Control, Seattle, WA.

Mike: I use Linkedin but probably not to the extent you do. Thanks for the tips. Social networking is an interesting game. Does it replace the value of face-to-face networking? No. Does it add to it? I believe so. Good luck to you!

Dec 31, 2008 01:09 AM #22
Lisa Glowacki
Lisa Glowacki - Rhode Island & Massachusetts - Tiverton, RI
Real Estate Broker - RI & MA

Hi Mike - for some reason I keep avoiding LI. Now today after reading your post on a snowy day I am heading to LI. Thanks

Dec 31, 2008 02:19 AM #23
Emily Lowe
The Lipman Group | Sotheby's International Realty - Nashville, TN
Nashville TN Realtor

Hi Mike - I think I am on every social network out there that exists - I'll have to friend you on at least one of them!!!

Great post - happy new year!

Dec 31, 2008 03:02 AM #24
Russ Ravary ~ Metro Detroit Realtor call (248) 310-6239
Real Estate One - Commerce, MI
Michigan homes for sale ~

I hate when us old people get picked on.  Pick on somebody younger eh!!!!

Dec 31, 2008 03:27 AM #25
Tom Burris
NMLS# 335055 - Baton Rouge, LA
Texas/Louisiana Mortgage Pro - 13 YRS Experience

Never got a warm and fuzzy feeling about linkedin

I DO like facebook, as it tends to draw in the non professionals too....

Dec 31, 2008 03:31 AM #26
Mike Mueller
Tech and Social Media Consultant - Walnut Creek, CA

I can’t reply to everyone but I do want to make a few points…

Tom -  It would be unheard of these days for people in a people business not to social network”  You would be surprised.  As easy as it is to blog (especially here in ActiveRain) there are few Agents who make it part of their normal biz plan.  That’s OK, blogging isn’t for everyone and some certainly shouldn’t blog.  

Shannon – LinkedIn tips for Realtors?  It’s a post that’s already in draft.  Coming soon to a blog near you!

Michelle -how do you develop a meaningful relationship after that?”  I’m glad you asked.  Here’s one of the most missed points in all social media. 

It’s just the start of the conversation

That’s all.  Be it blogging, LinkedIn, Facebook or Twitter.  For that conversation to become a meaningful relationship, (to become an actual deal), something has to happen.  That something is up to you but it generally needs to go offline.  The easiest thing is to pick up the phone.  That could lead to meeting for lunch.

We don’t sell homes over the internet, we sell homes face to face.  Somehow you need to move the initial conversation from online to face to face.

Colleen – I couldn’t make that webinar.  Those two are some of the smartest people I know.  I’ll bet it was good!  Brian Brady has always been a proponent of taking the conversation offline.

are you following me?

Dec 31, 2008 03:48 AM #27
Cindy Marchant
Keller Williams Indy NE 317-290-7775 - Carmel, IN
"Cindy in Indy" , Realtor, Fishers Real Estate

I am just about social media'd out these days...I'm on Twitter, Linked In, Active Rain, Facebook, Moms Like Me, Smaller Indiana, and other local groups near me; I'm submitting to the Carnival, DIGG, getting pinged by Technorati, and holding my eyes open with tooth picks every night as a result.  But, I have learned so much and met so many great people...I plan to keep on at it.

Do it, Do it, Do it....

Dec 31, 2008 05:05 AM #28

Did you know you're quoted on the front page of today's Wall Street Journal?  Great article on your haiku series.

Dec 31, 2008 06:18 AM #29
Christopher and Stephanie Somers - Realtors - Philadelphia Real Estate
Realtor / Owner - RE/MAX Access - Philadelphia, PA

Mike, great idea !  Have done that to a certain extent already but need to spend more time doing so !  Will be looking foward to those future blog posts !

Jan 01, 2009 02:52 AM #30
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