6 ways to saving money on your logo design

By
Services for Real Estate Pros with Design Smart Graphics

Cabinets and Tops Logo Sketch

So you are starting a business and need a logo design! Great. The only problem is you’ve spent your start up money on other parts of the business. How can you have a logo designed without taking out another loan?

TIP #1 - BE PREPARED! (this is the most important tip. The other tips fall under this one) Know what you want before you even contact a logo designer. If you have a great idea for your logo design, sketch it out on a piece of paper. The less work a designer has to do the less money he/she will charge. Here are a few things to think about when brainstorming for your logo design:

#1 goal of a logo is to communicate. What do you need to communicate? Think about:

  • What do you actually do?
  • Who you are marketing to?
  • What type of logo style goes with your product or service
  • What colors convey the mood you want to go for?

TIP #2 - Ask for the hourly rate

This goes along with being prepared. Many designers have a logo package but also have a set hourly rate anywhere from $40-$100+/hour. As long as you are prepared, you will save money. Logo Packages can be anywhere from $250-$1000+.

TIP #3 - Be specific, but not too specific.

What you sketched out as your logo concept will be hard to match exactly and unless you have a hidden artistic talent, it will probably look rough on paper. If you envision elegant script-like writing in your logo, designers can accommodate your choice with many script font options and can match what you want pretty closely.

TIP #4 - Bring samples of the style of logo you like.

This is one of the better tasks you can do, because designers can see a visual example of what style you want. Visuals are better for communicating with designers. Instead of saying you want something elegant, you can actually show them just how elegant you want the logo to be. Check these sites out for logos styles:

www.logopond.com

www.identityarchives.com

TIP #5 - Keep it simple.

Don’t sketch something so complex that the designer is going to spend a day recreating it on the computer. A logo should be simple.

TIP #6 - Let the designer design.

Give him/her freedom! Some of the best designs come from when a designer is given the most freedom. Give them freedom to let the creativity flow and you will have a great logo design for a great price!

If you follow these 6 simple ways, you will find your logo could cost much less than the package rate.

 

About Calvin

Calvin Hanson is a graphics professional in Greenville, SC. He runs his business Photo Graphics and specializes in logo design. He has a passion for design and helping his customers grow their business.

Feel Free to Contact Calvin

1 (864) 423 6240
www.pgraphics.biz

 

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Re-Blogged 1 time:

Re-Blogged By Re-Blogged At
  1. Coach KC™ The Prosperitor™ 04/03/2010 03:09 PM
Topic:
Real Estate Sales and Marketing
Location:
South Carolina
Tags:
new business
graphic design
save
money saving tips
greenville sc
real estate
designer
logo design
6 ways
photo graphics

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Ambassador
827,924
Charlie Ragonesi
AllMountainRealty.com - Big Canoe, GA
Homes - Big Canoe, Jasper, North Georgia Pros

Very nice post . Have a great new year. We use a simple logo that folks comment on often ( in a good way)

Jan 02, 2009 12:29 AM #1
Rainer
1,620
Calvin Hanson
Design Smart Graphics - Greer, SC

Charlie,

I took a look at your logo. Love it. Simple, effective, and identifies what you do. The 2-color design can easily transfer to a variety of end products like t-shirts and not cost a fortune. Great Job.

Happy New Year!

Calvin

Jan 02, 2009 12:35 AM #2
Rainer
67,324
Charlene Hammontree
616 Realty LLC - Rockford, MI
Meeting the needs of Buyers and Sellers in MICH

I will pass this blog on to a friend..

Thanks for this post!

Jan 02, 2009 01:02 AM #3
Rainmaker
273,561
Ron Tarvin
Luxury and New Construction in Katy & Cypress TX - Katy, TX
Broker, Katy, Houston, Cypress 77450,77494,77095

I hired a logo design company a while back and they guy produced about 12 different logos  that all fell short of what I was "looking" for.  When I say "looking" for, it's a loose term because I didn't really KNOW what I wanted. So I paid him for his services and moved on, taking my chance with another designer.  What I got from the next designer was three logos that I had an almost impossible time deciding between!  The price was extremely good...it was WAY too cheap for what I got but the thing that made me think was that you simply can not KNOW how creative and artistic someone is, regardless of what their design skills are.  The other guy had a good portfolio to look at but still,  his finished product fell short. 

I'm probably lucky but I found my designer on EBAY and as I said, what I got for my money, even AFTER having paid the other guy for a logo I couldn't use, was still a great deal!

Jan 02, 2009 01:04 AM #4
Ambassador
603,758
Brian Schulman
Coldwell Banker Residential Brokerage, Lancaster PA - Lancaster, PA
Lancaster County PA RealEstate Expert 717-951-5552

Sounds like sensible advice.  I haven't yet found a logo for myself I really liked.

Jan 02, 2009 01:13 AM #5
Rainmaker
1,203,637
Tony & Darcy Cannon
Aubrey and Associates Realty - Layton, UT
The C Team

Calvin, great advice, we haven't really given a lot of thought to a logo.  I suppose that we will have to set down and see what we would like to do with it.  Thanks for the advice!

Jan 02, 2009 01:34 AM #6
Rainer
1,620
Calvin Hanson
Design Smart Graphics - Greer, SC

Thanks for the comments everyone!


Ron,

I am sorry the first logo designer didn't measure up! A good way to see if the designer is what you are looking for is to look at his/her past logo designs. It gives you a sense of the design style. If you are going to use him/her for the logo, you want to like the previous work. In this case, you did that.

What I have learned is that the IDEA is king. It is good to talk about design ideas with your designer even before going to the program to design it. It should be standard practice for the designer in the first place.

12 concepts is quite a few! My personal design philosophy is to design 3-5 logo really good concepts.

Other advice: Don't give up on your designer in the first round! Since the idea is king, it's just a matter of finding it. My advice in the article is for people who have a good idea of what they want in their logo. They have the idea already! If you don't know what you want, it might be better to take the design package deal with unlimited revisions.

Have a great day!

Calvin

 

Jan 02, 2009 01:53 AM #7
Rainmaker
294,129
Marilyn Harrell
ReMax Riverhaven - Beaverton, MI
Wixom Lake - Beaverton MI

Great information! Enjoyed reading.

Jan 02, 2009 04:28 AM #8
Rainmaker
294,129
Marilyn Harrell
ReMax Riverhaven - Beaverton, MI
Wixom Lake - Beaverton MI

Great information! Enjoyed reading.

Jan 02, 2009 04:28 AM #9
Rainer
154,139
Sasha Miletic - Windsor Real Estate
RE/MAX Preferred Realty Ltd. - Windsor, ON

Hi Calvin, Good post. Thanks for sharing. Keep posting best.

Best - Sash

Jan 02, 2009 11:23 PM #10
Ambassador
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Fred Griffin
Fred Griffin Real Estate - Tallahassee, FL
Licensed Florida Real Estate Broker

    We invite you back to ActiveRain in 2018!

Much has changed since you last posted to ActiveRain.  I encourage you to take another look at the website.  

  Best to you! 

Jan 03, 2018 07:15 PM #11
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